Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
Videos
The home of fashion video on BoF.
Media
BoF LIVE: How Small Brands Get Big Media Attention
A panel of experts breaks down tactics for emerging labels to snag valuable coverage and make the most out of it.
BoF LIVE: How Small Brands Get Big Media Attention
A panel of experts breaks down tactics for emerging labels to snag valuable coverage and make the most out of it.
Luxury
BoF LIVE: Olivier Rousteing on a Decade at Balmain
The Balmain creative director speaks to Tim Blanks about making a documentary on the search for his birth parents and the power of his “Balmain Army” of influencers.
BoF LIVE: Olivier Rousteing on a Decade at Balmain
The Balmain creative director speaks to Tim Blanks about making a documentary on the search for his birth parents and the power of his “Balmain Army” of influencers.
Sustainability
BoF LIVE: The Pitfalls of Marketing Your Fashion Brand as ‘Sustainable’
How can brands assure consumers of their sustainable practices without over promising and under delivering?
BoF LIVE: The Pitfalls of Marketing Your Fashion Brand as ‘Sustainable’
How can brands assure consumers of their sustainable practices without over promising and under delivering?
Retail
BoF LIVE: Post-Pandemic Dressing — What Are Consumers Buying Now?
After more than a year of elasticated waistbands, will high heels and party dresses make a comeback? BoF’s latest live event takes stock of the new consumer psychology.
BoF LIVE: Post-Pandemic Dressing — What Are Consumers Buying Now?
After more than a year of elasticated waistbands, will high heels and party dresses make a comeback? BoF’s latest live event takes stock of the new consumer psychology.
Luxury
BoF LIVE: Marni’s Francesco Risso in Conversation With Tim Blanks
Blanks chats with Francesco about technology, timelessness and life and fashion after isolation.
BoF LIVE: Marni’s Francesco Risso in Conversation With Tim Blanks
Blanks chats with Francesco about technology, timelessness and life and fashion after isolation.
Technology
BoF LIVE: How to Tap Instagram Shopping’s Retail and Marketing Potential
Instagram is hoping its checkout feature expansion can create a trustworthy and popular e-commerce platform for retailers.
BoF LIVE: How to Tap Instagram Shopping’s Retail and Marketing Potential
Instagram is hoping its checkout feature expansion can create a trustworthy and popular e-commerce platform for retailers.
Retail
BoF LIVE: The Dos and Don’ts of Livestream Shopping
Live selling via streaming has been a huge success in China — but whether it will catch on in the US and Europe remains to be seen. BoF sits down with a panel of experts to talk strategy.
BoF LIVE: The Dos and Don’ts of Livestream Shopping
Live selling via streaming has been a huge success in China — but whether it will catch on in the US and Europe remains to be seen. BoF sits down with a panel of experts to talk strategy.
Workplace & Talent
BoF LIVE: The Future of Fashion Education
BoF’s Imran Amed talks change, urgency and creativity with Central Saint Martins’ Fabio Piras.
BoF LIVE: The Future of Fashion Education
BoF’s Imran Amed talks change, urgency and creativity with Central Saint Martins’ Fabio Piras.
Beauty
BoF LIVE: Sephora and the State of Beauty Retail
The LVMH-owned beauty giant is surrounded by daunting challenges across channels and markets as rivals emerge. This week, BoF unpacks the next chapter of Sephora, and what’s in store for the beauty industry as a whole.
BoF LIVE: Sephora and the State of Beauty Retail
The LVMH-owned beauty giant is surrounded by daunting challenges across channels and markets as rivals emerge. This week, BoF unpacks the next chapter of Sephora, and what’s in store for the beauty industry as a whole.
Marketing
BoF LIVE: What Makes the Perfect Influencer Collaboration?
As brands leverage marketing budgets, influencer collaborations are increasingly the go-to option. A panel of experts discuss how brands and influencers can make sure these relationships work.
BoF LIVE: What Makes the Perfect Influencer Collaboration?
As brands leverage marketing budgets, influencer collaborations are increasingly the go-to option. A panel of experts discuss how brands and influencers can make sure these relationships work.
Retail
BoF LIVE: How to Build Customer Loyalty
With new product launches increasingly saturating the market, brands rely on customer loyalty more than ever. In the latest #BoFLive, a host of experts explain how retaining customers is just as important as creating a community in the first place.
BoF LIVE: How to Build Customer Loyalty
With new product launches increasingly saturating the market, brands rely on customer loyalty more than ever. In the latest #BoFLive, a host of experts explain how retaining customers is just as important as creating a community in the first place.
Retail
BoF LIVE: The Future of Multi-Brand Retail
The pandemic amplified shifts in the retail landscape that already had many brands questioning their relationship with wholesale partners. In the latest #BoFLIVE, a host of experts argue the model still has some value.
BoF LIVE: The Future of Multi-Brand Retail
The pandemic amplified shifts in the retail landscape that already had many brands questioning their relationship with wholesale partners. In the latest #BoFLIVE, a host of experts argue the model still has some value.
The News in Brief
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.
Zimmermann Names Roberto Eggs CEO
The Moncler Group executive will succeed longtime CEO Chris Olliver, who is staying on as executive chairman.
Watch Exports Bounced Back in February Before War in Middle East
Swiss watch exports saw a 9.2 percent rise in February, driven by a strong rebound in the US market.
Swatch CEO Warns Iran War Is Weighing on Watchmaker’s Sales
The company has more than 200 stores in the Middle East, said chief executive officer Nick Hayek.
Macy’s Issues ‘Prudent’ 2026 Guidance on Geopolitical Risks
The retailer issued a cautious full-year forecast for sales and profit despite strong performance at Bloomingdale’s, which has benefited from shoppers seeking alternatives to struggling rival Saks Global.