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Technology

Analysis and advice on how technology is disrupting fashion and creating new opportunities.

Video Games, Not TikTok, Could Be Fashion’s Gateway to Gen Alpha

For many brands, now is the time to start building awareness with Gen Alpha, which is poised to become a spending powerhouse, and video games may be the best place to start creating those connections.

Video Games, Not TikTok, Could Be Fashion’s Gateway to Gen Alpha

For many brands, now is the time to start building awareness with Gen Alpha, which is poised to become a spending powerhouse, and video games may be the best place to start creating those connections.


Building Competitive Advantage in Customer Care Through AI

BoF and Zendesk gathered executives from Ralph Lauren, Walmart, Michael Kors and Tapestry for an intimate breakfast under the Chatham House Rule to discuss the challenges and opportunities in leveraging AI at key touchpoints in the customer journey.

Building Competitive Advantage in Customer Care Through AI

BoF and Zendesk gathered executives from Ralph Lauren, Walmart, Michael Kors and Tapestry for an intimate breakfast under the Chatham House Rule to discuss the challenges and opportunities in leveraging AI at key touchpoints in the customer journey.


Millions of Luxury Products Have Digital IDs. Is Anyone Using Them?

Brands are attaching the virtual identifiers to their products to comply with upcoming regulations, and see potential side benefits that could make for a better user experience — if they can get customers to notice.

Millions of Luxury Products Have Digital IDs. Is Anyone Using Them?

Brands are attaching the virtual identifiers to their products to comply with upcoming regulations, and see potential side benefits that could make for a better user experience — if they can get customers to notice.


How Much Does Sneaker Innovation Matter?

With so many brands peddling new performance technologies, it can be hard for shoppers to understand what makes one product better than another. It's on brands to nail the right mix of form and function.

How Much Does Sneaker Innovation Matter?

With so many brands peddling new performance technologies, it can be hard for shoppers to understand what makes one product better than another. It's on brands to nail the right mix of form and function.


Apple Scraps Work on Mac-Connected Augmented Reality Glasses

The project had been seen as a potential way forward after the weak introduction of the Apple Vision Pro, a $3,499 model that was too cumbersome and pricey to catch on with consumers.

Apple Scraps Work on Mac-Connected Augmented Reality Glasses

The project had been seen as a potential way forward after the weak introduction of the Apple Vision Pro, a $3,499 model that was too cumbersome and pricey to catch on with consumers.


Where the US TikTok Ban Stands After Trump’s Executive Order

Trump’s executive order was designed as a short-term solve — and doesn’t guarantee the availability of TikTok in the US beyond the 75-day reprieve.

Where the US TikTok Ban Stands After Trump’s Executive Order

Trump’s executive order was designed as a short-term solve — and doesn’t guarantee the availability of TikTok in the US beyond the 75-day reprieve.


TikTok Is Restoring Service in the US

The ByteDance-owned platform allowed users back on its app on Sunday following President-elect Donald Trump’s promise to grant an extension on the ban.

TikTok Is Restoring Service in the US

The ByteDance-owned platform allowed users back on its app on Sunday following President-elect Donald Trump’s promise to grant an extension on the ban.


TikTok Goes Dark for US Users, App Stores Remove Platform

TikTok on Saturday suspended its services for US-based users while Apple Inc. and Google removed the platform from their mobile app stores to avoid penalties under a new law, as the social media company awaits a possible reprieve from President-elect Donald Trump to continue operations.

TikTok Goes Dark for US Users, App Stores Remove Platform

TikTok on Saturday suspended its services for US-based users while Apple Inc. and Google removed the platform from their mobile app stores to avoid penalties under a new law, as the social media company awaits a possible reprieve from President-elect Donald Trump to continue operations.


US Supreme Court Upholds Law Banning TikTok

The justices ruled that the law, passed by an overwhelming bipartisan majority in Congress last year and signed by Democratic President Joe Biden, did not violate the US Constitution’s First Amendment protection against government abridegment of free speech.

US Supreme Court Upholds Law Banning TikTok

The justices ruled that the law, passed by an overwhelming bipartisan majority in Congress last year and signed by Democratic President Joe Biden, did not violate the US Constitution’s First Amendment protection against government abridegment of free speech.


US TikTok Ban Could Echo India Chaos as Users Seek Options

As the US faces a potential TikTok ban, creators are scrambling to rebuild their digital presence, echoing the chaos that followed India’s 2020 ban, which displaced millions of users and reshaped the country’s social media landscape.

US TikTok Ban Could Echo India Chaos as Users Seek Options

As the US faces a potential TikTok ban, creators are scrambling to rebuild their digital presence, echoing the chaos that followed India’s 2020 ban, which displaced millions of users and reshaped the country’s social media landscape.


The Next Step for Retail AI Is Bringing It Into the Store

At NRF’s big show this year, brands and start-ups were looking at ways to translate AI’s powerful analytical capabilities to brick-and-mortar retail.

The Next Step for Retail AI Is Bringing It Into the Store

At NRF’s big show this year, brands and start-ups were looking at ways to translate AI’s powerful analytical capabilities to brick-and-mortar retail.


What Users Need to Know About China’s RedNote App

The social media platform has gained over half a million new users amid a potential TikTok ban in the US and is positioning itself for global expansion as it works to adapt its content and features for an international audience.

What Users Need to Know About China’s RedNote App

The social media platform has gained over half a million new users amid a potential TikTok ban in the US and is positioning itself for global expansion as it works to adapt its content and features for an international audience.