Court Temporarily Allows Perplexity AI Shopping ‘Agents’ on Amazon
The decision has put a hold on a previous ruling that had blocked Perplexity’s agents from shopping on Amazon.
Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.
The Fashion AI Startups to Watch
BoF highlights 17 AI-powered startups that have raised more than $400 million in the last five years by offering design, operation and shopping services that promise to help brands and retailers reduce costs and increase innovation.
The Fashion AI Startups to Watch
BoF highlights 17 AI-powered startups that have raised more than $400 million in the last five years by offering design, operation and shopping services that promise to help brands and retailers reduce costs and increase innovation.
What It Will Take for Consumers to Let AI Shop For Them
A new class of AI-powered shopping platforms is launching agents that can shop on consumers’ behalf. But they'll have to compete with big tech players in the race to get the average consumer to use the technology.
What It Will Take for Consumers to Let AI Shop For Them
A new class of AI-powered shopping platforms is launching agents that can shop on consumers’ behalf. But they'll have to compete with big tech players in the race to get the average consumer to use the technology.
The Tech Fashion Darling Accused of Swindling Investors Out of $300 Million
CaaStle pulled off one of the biggest financial heists in recent tech history, according to the SEC and DOJ. The company’s embattled CEO says there’s more to the story.
The Tech Fashion Darling Accused of Swindling Investors Out of $300 Million
CaaStle pulled off one of the biggest financial heists in recent tech history, according to the SEC and DOJ. The company’s embattled CEO says there’s more to the story.
What Will Become of TikTok’s Algorithm?
The video-sharing app — and one of fashion’s favourite marketing channels — may soon have new owners, while Meta and Ray-Ban reveal their new high-tech glasses and more brands turn to AI for marketing.
What Will Become of TikTok’s Algorithm?
The video-sharing app — and one of fashion’s favourite marketing channels — may soon have new owners, while Meta and Ray-Ban reveal their new high-tech glasses and more brands turn to AI for marketing.
Executive Memo | Everything Fashion Executives Need to Know About AI
The industry’s top decision makers may know all the AI buzzwords, but too many are lacking fundamental knowledge about how the most consequential technology in a decade actually works.
Executive Memo | Everything Fashion Executives Need to Know About AI
The industry’s top decision makers may know all the AI buzzwords, but too many are lacking fundamental knowledge about how the most consequential technology in a decade actually works.
Inside BoF and Vêtir’s New York Fashion Week Cocktail
Hosted at Hotel Chelsea by BoF and Vêtir founder Kate Davidson Hudson, guests included designers Prabal Gurung, Paul Andrew, Jonathan Simkhai and Jennifer Fisher, entrepreneurs Desirée Rogers, Nancy Twine and Tina Craig, fashion insiders Rachel Zoe, Jessel Taank and Sherri McMullen, and executives from Versace, Amazon and Snapchat.
Inside BoF and Vêtir’s New York Fashion Week Cocktail
Hosted at Hotel Chelsea by BoF and Vêtir founder Kate Davidson Hudson, guests included designers Prabal Gurung, Paul Andrew, Jonathan Simkhai and Jennifer Fisher, entrepreneurs Desirée Rogers, Nancy Twine and Tina Craig, fashion insiders Rachel Zoe, Jessel Taank and Sherri McMullen, and executives from Versace, Amazon and Snapchat.
Hands On With the Most High-Tech Meta Ray-Ban Glasses Yet
The breakout eyewear’s next release comes with an internal display digitally overlaid on the wearer’s field of view that lets users read texts, watch video and get turn-by-turn navigation.
Hands On With the Most High-Tech Meta Ray-Ban Glasses Yet
The breakout eyewear’s next release comes with an internal display digitally overlaid on the wearer’s field of view that lets users read texts, watch video and get turn-by-turn navigation.
Join Our Next Executive Roundtable: How to Think About AI
Executive Members are invited to join BoF’s executive editor Brian Baskin, special reports editor Marc Bain and Milan correspondent Eric Sylvers for an informal breakfast discussing how to approach the rapidly evolving, often mysterious and sometimes controversial topic of generative AI.
Join Our Next Executive Roundtable: How to Think About AI
Executive Members are invited to join BoF’s executive editor Brian Baskin, special reports editor Marc Bain and Milan correspondent Eric Sylvers for an informal breakfast discussing how to approach the rapidly evolving, often mysterious and sometimes controversial topic of generative AI.
Taking The Effort Out Of Staying Informed: Introducing The BoF Professional Partner Hub
In today’s evolving fashion, luxury and beauty industries, teams don’t just need more content to make better decisions — they need tools to learn and develop faster. BoF Professional delivers.
Taking The Effort Out Of Staying Informed: Introducing The BoF Professional Partner Hub
In today’s evolving fashion, luxury and beauty industries, teams don’t just need more content to make better decisions — they need tools to learn and develop faster. BoF Professional delivers.
Ralph Lauren Launches AI Styling Bot, ‘Ask Ralph’
The new shopping experience, launching in the brand’s app to US users, will not only recommend products but offer guidance on how to style them into Ralph Lauren-approved outfits.
Ralph Lauren Launches AI Styling Bot, ‘Ask Ralph’
The new shopping experience, launching in the brand’s app to US users, will not only recommend products but offer guidance on how to style them into Ralph Lauren-approved outfits.
The Latest AI Fashion Controversy
J.Crew is the latest brand caught up in AI drama, while fashion businesses may want to rethink how they're integrating generative-AI tools, according to a new MIT study.
The Latest AI Fashion Controversy
J.Crew is the latest brand caught up in AI drama, while fashion businesses may want to rethink how they're integrating generative-AI tools, according to a new MIT study.
Unpacking Fashion’s New AI Marketing Toolkit
From Mango to Zalando, fashion brands are using AI tools to produce faster, cheaper and more personalised campaigns — but keeping content on-brand still requires human creativity and strategic control.
Unpacking Fashion’s New AI Marketing Toolkit
From Mango to Zalando, fashion brands are using AI tools to produce faster, cheaper and more personalised campaigns — but keeping content on-brand still requires human creativity and strategic control.
THE NEWS IN BRIEF
Amazon Wins Court Order Blocking Perplexity AI Shopping Bots
The order requires the firm to stop accessing password-protected sections of Amazon’s systems — in this case, Prime subscriber accounts — and to destroy copies of Amazon’s data.
Meta Tests AI Shopping Research Tool to Rival ChatGPT
The feature, which is being tested in Meta’s AI chatbot, rivals a similar tool offered by OpenAI’s ChatGPT and Google’s Gemini.
Croissant Raises $28 Million in New Funding
The resale pricing app is the latest fashion-tech startup to bolster its finances as investor demand holds firm.
TikTok Hit by EU Ultimatum Over Addictive Design Dangers
The European Union has warned TikTok that it must redesign its platform to address addictive features or face substantial fines.
Phia Raises $35 Million Series A
The round values the Phoebe Gates-co-founded price-comparison platform at $185 million.
TikTok Seals Deal to Operate in the US After Years of Drama
The long-awaited deal to transfer parts of TikTok’s US operations to American investors secures the app’s future and avoids a nationwide ban.
Alibaba Takes Major Step to Link Shopping to Main AI App
The Chinese e-commerce giant plans to link its flagship online shopping and travel services to its AI app in a bid to build a one-stop AI platform for consumers.