Artificial Intelligence
Meeting Consumer Expectations Through Augmented Reality, In-Store and Online
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Meeting Consumer Expectations Through Augmented Reality, In-Store and Online
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Using AI to Create Customer-Centric Business Strategies
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
Using AI to Create Customer-Centric Business Strategies
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
Best Practices for Personalisation Through AI in Marketing Campaigns
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Best Practices for Personalisation Through AI in Marketing Campaigns
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
How Fashion Is Putting AI to Use
BoF welcomed business leaders, technologists and creative innovators to share their insights on how the fashion industry can navigate new frontiers in AI, shifts in digital culture and advancements in immersive technologies. Watch on-demand now.
How Fashion Is Putting AI to Use
BoF welcomed business leaders, technologists and creative innovators to share their insights on how the fashion industry can navigate new frontiers in AI, shifts in digital culture and advancements in immersive technologies. Watch on-demand now.
How Algorithms Are Rewiring Fashion
They’re influencing what consumers see, like, buy and wear, and not always for the best.
How Algorithms Are Rewiring Fashion
They’re influencing what consumers see, like, buy and wear, and not always for the best.
Incorporating AI Into Portable Devices and What It Means for the End Consumer
During Mobile World Congress 2024 in Barcelona, global technology brand Honor platformed a foldable smartphone in collaboration with Porsche Design and its AI-enabled flagship bar phone, Honor Magic6 Pro. BoF learns more about how Honor is leveraging collaboration in its privacy-first, human-centric approach to AI and shares insights on the next iteration of AI advancement.
Incorporating AI Into Portable Devices and What It Means for the End Consumer
During Mobile World Congress 2024 in Barcelona, global technology brand Honor platformed a foldable smartphone in collaboration with Porsche Design and its AI-enabled flagship bar phone, Honor Magic6 Pro. BoF learns more about how Honor is leveraging collaboration in its privacy-first, human-centric approach to AI and shares insights on the next iteration of AI advancement.
Can AI Pick Your Next Favourite Beauty Product?
More than ever, consumers are turning to online channels to shop for beauty. But without sales associates and dermatologists recommending the best products, AI is stepping in to personalise the consumer experience.
Can AI Pick Your Next Favourite Beauty Product?
More than ever, consumers are turning to online channels to shop for beauty. But without sales associates and dermatologists recommending the best products, AI is stepping in to personalise the consumer experience.
The Race to Build the Best Generative-AI Platform for Fashion Design
A new wave of start-ups is building tools that take the capabilities of the market’s top generative-AI models and tailor them to fashion’s specific needs. Among them is Raspberry, which just raised $4.5 million in funding from a number of big-name backers.
The Race to Build the Best Generative-AI Platform for Fashion Design
A new wave of start-ups is building tools that take the capabilities of the market’s top generative-AI models and tailor them to fashion’s specific needs. Among them is Raspberry, which just raised $4.5 million in funding from a number of big-name backers.
How Pinterest’s ‘Inclusive AI’ Is Getting Users to Shop
The social-media giant is making it easier for users to find inspirational images of people with similar hair, skin and body types as them, helping it attract Gen-Z consumers who are using shopping features on the platform at a higher rate than any other group.
How Pinterest’s ‘Inclusive AI’ Is Getting Users to Shop
The social-media giant is making it easier for users to find inspirational images of people with similar hair, skin and body types as them, helping it attract Gen-Z consumers who are using shopping features on the platform at a higher rate than any other group.
How AI Is ‘Amplifying Creativity’ in Fashion
London Fashion Week will showcase a host of AI-generated outfits and industry insiders have expressed a growing optimism about what the technology can do for the sector.
How AI Is ‘Amplifying Creativity’ in Fashion
London Fashion Week will showcase a host of AI-generated outfits and industry insiders have expressed a growing optimism about what the technology can do for the sector.
When Amazon’s New AI Tool Answers Shoppers’ Queries, Who Benefits?
Rufus, as the software is known, will help guide users to products that best fit their needs, the company said.
When Amazon’s New AI Tool Answers Shoppers’ Queries, Who Benefits?
Rufus, as the software is known, will help guide users to products that best fit their needs, the company said.
Can AI Carry On a Designer’s Legacy?
Norma Kamali is teaching an AI system to replicate her design style — “downloading my brain,” she calls it — so when the day comes that she steps back from her company, her creative legacy will carry on.
Can AI Carry On a Designer’s Legacy?
Norma Kamali is teaching an AI system to replicate her design style — “downloading my brain,” she calls it — so when the day comes that she steps back from her company, her creative legacy will carry on.