Artificial Intelligence
After Months of Designing with AI, Norma Kamali Isn’t Looking Back
Concerns are growing that the technology’s transformative power has been oversold. Kamali, on the other hand, is as convinced as ever that, for her at least, it marks the start of a new creative era.
After Months of Designing with AI, Norma Kamali Isn’t Looking Back
Concerns are growing that the technology’s transformative power has been oversold. Kamali, on the other hand, is as convinced as ever that, for her at least, it marks the start of a new creative era.
How AI Could Change Online Product Search and Discovery
As generative AI is incorporated into our everyday lives, most recently through Apple’s introduction of the technology into its latest iPhone, it stands to affect how consumers research, discover and buy products online.
How AI Could Change Online Product Search and Discovery
As generative AI is incorporated into our everyday lives, most recently through Apple’s introduction of the technology into its latest iPhone, it stands to affect how consumers research, discover and buy products online.
Solving Fashion’s $163 Billion Buying and Sizing Inaccuracy Problem
As competition for customers’ discretionary spend intensifies, smart assortment planning — from size predictions to demand forecasting — can help brands and retailers stay ahead. BoF sits down with Style Arcade CEO and co-founder Michaela Wessels to learn more.
Solving Fashion’s $163 Billion Buying and Sizing Inaccuracy Problem
As competition for customers’ discretionary spend intensifies, smart assortment planning — from size predictions to demand forecasting — can help brands and retailers stay ahead. BoF sits down with Style Arcade CEO and co-founder Michaela Wessels to learn more.
What Condé Nast’s Embrace of AI Means for Fashion Media
The magazine publisher is licensing its content to OpenAI, even as other publishers sue the company. We’ll know soon enough which approach can provide a path forward for the media industry as the technology reshapes the internet.
What Condé Nast’s Embrace of AI Means for Fashion Media
The magazine publisher is licensing its content to OpenAI, even as other publishers sue the company. We’ll know soon enough which approach can provide a path forward for the media industry as the technology reshapes the internet.
How Much Should Brands Worry About AI’s Environmental Impact?
AI’s appetite for energy is undeniable. It’s also not exceptional in the context of all the ways fashion businesses impact the environment.
How Much Should Brands Worry About AI’s Environmental Impact?
AI’s appetite for energy is undeniable. It’s also not exceptional in the context of all the ways fashion businesses impact the environment.
The Same Tech Behind ChatGPT Is Being Used to Produce Novel Fragrances
Artificial intelligence is being used to create new ingredients and guide perfumers. But some say the technology doesn’t pass the smell test.
The Same Tech Behind ChatGPT Is Being Used to Produce Novel Fragrances
Artificial intelligence is being used to create new ingredients and guide perfumers. But some say the technology doesn’t pass the smell test.
Fashion’s AI Dilemma Is Getting Worse
Baggu and Collina Strada are the most recent targets of ire among young consumers who say generative AI is unethical, and they won’t be the last. What does it mean for an industry that has already embraced the innovation with open arms?
Fashion’s AI Dilemma Is Getting Worse
Baggu and Collina Strada are the most recent targets of ire among young consumers who say generative AI is unethical, and they won’t be the last. What does it mean for an industry that has already embraced the innovation with open arms?
Julie Bornstein’s New AI Start-Up Raises $50-Million Seed Round
The venture is a search and discovery platform for fashion that’s built around the capabilities of generative AI.
Julie Bornstein’s New AI Start-Up Raises $50-Million Seed Round
The venture is a search and discovery platform for fashion that’s built around the capabilities of generative AI.
Why One AI Start-Up Is Cataloguing Millions of Fashion Items
Truss has earned support from Selfridges and Depop, as well as a £1 million grant from the UK government’s innovation agency in its effort to build image-recognition for garments that it says could help to power the booming secondhand market.
Why One AI Start-Up Is Cataloguing Millions of Fashion Items
Truss has earned support from Selfridges and Depop, as well as a £1 million grant from the UK government’s innovation agency in its effort to build image-recognition for garments that it says could help to power the booming secondhand market.
Why Fashion’s Curation Problem Is so Hard to Solve
Online retailers are looking to algorithmic personalisation as a way to carry a vast inventory but still show shoppers products that match their individual tastes. It’s the same idea that powers Spotify and TikTok, but pulling it off in fashion isn’t easy.
Why Fashion’s Curation Problem Is so Hard to Solve
Online retailers are looking to algorithmic personalisation as a way to carry a vast inventory but still show shoppers products that match their individual tastes. It’s the same idea that powers Spotify and TikTok, but pulling it off in fashion isn’t easy.
The Big Money in AI Might Be for Marketing
A number of new AI features from big tech players like Google and TikTok are aimed squarely at marketers willing to spend on tools that make it easier to create ads that grab shoppers’ attention.
The Big Money in AI Might Be for Marketing
A number of new AI features from big tech players like Google and TikTok are aimed squarely at marketers willing to spend on tools that make it easier to create ads that grab shoppers’ attention.
L’Oréal Is Trying to Bring Virtual Try-On for Hair Colour to the Masses
In a bid to take AR mainstream, L’Oréal and Snapchat have teamed with retail behemoth Walmart to bring their virtual try-on for hair colour to store shelves across the US.
L’Oréal Is Trying to Bring Virtual Try-On for Hair Colour to the Masses
In a bid to take AR mainstream, L’Oréal and Snapchat have teamed with retail behemoth Walmart to bring their virtual try-on for hair colour to store shelves across the US.