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Artificial Intelligence

Building Competitive Advantage in Customer Care Through AI

BoF and Zendesk gathered executives from Ralph Lauren, Walmart, Michael Kors and Tapestry for an intimate breakfast under the Chatham House Rule to discuss the challenges and opportunities in leveraging AI at key touchpoints in the customer journey.

Building Competitive Advantage in Customer Care Through AI

BoF and Zendesk gathered executives from Ralph Lauren, Walmart, Michael Kors and Tapestry for an intimate breakfast under the Chatham House Rule to discuss the challenges and opportunities in leveraging AI at key touchpoints in the customer journey.


The Next Step for Retail AI Is Bringing It Into the Store

At NRF’s big show this year, brands and start-ups were looking at ways to translate AI’s powerful analytical capabilities to brick-and-mortar retail.

The Next Step for Retail AI Is Bringing It Into the Store

At NRF’s big show this year, brands and start-ups were looking at ways to translate AI’s powerful analytical capabilities to brick-and-mortar retail.


Generative-AI Design Platform Raspberry AI Raises $24 Million

Silicon Valley venture firm Andreessen Horowitz led the round as Raspberry AI looks to expand its customer base and accelerate product development.

Generative-AI Design Platform Raspberry AI Raises $24 Million

Silicon Valley venture firm Andreessen Horowitz led the round as Raspberry AI looks to expand its customer base and accelerate product development.


Would You Let an AI ‘Agent’ Buy Your Next Handbag?

The next big thing in AI is agents that can perform complex tasks on a user’s behalf, and companies from Amazon to AI player Perplexity believe they could reshape the way consumers find and buy products online.

Would You Let an AI ‘Agent’ Buy Your Next Handbag?

The next big thing in AI is agents that can perform complex tasks on a user’s behalf, and companies from Amazon to AI player Perplexity believe they could reshape the way consumers find and buy products online.


The Best of BoF 2024: Finding Technology’s Value

Technology was forced to prove its worth this year as businesses sought practical use cases for AI and data analytics amid a tough consumer environment that brought a few high-profile businesses crashing back down to earth.

The Best of BoF 2024: Finding Technology’s Value

Technology was forced to prove its worth this year as businesses sought practical use cases for AI and data analytics amid a tough consumer environment that brought a few high-profile businesses crashing back down to earth.


Puma Is Bringing AI-Generated Design to the Football Pitch

The sports brand is letting Manchester City fans create their own designs for the team’s uniform — no drawing skills needed — with one design to become the club’s third kit for the 2026 season.

Puma Is Bringing AI-Generated Design to the Football Pitch

The sports brand is letting Manchester City fans create their own designs for the team’s uniform — no drawing skills needed — with one design to become the club’s third kit for the 2026 season.


Fashion’s New Era of Product Discovery

AI-powered curation across content and search is helping shoppers overwhelmed by choice to find the items they want, with benefits for brands and retailers, according to the BoF-McKinsey State of Fashion 2025.

Fashion’s New Era of Product Discovery

AI-powered curation across content and search is helping shoppers overwhelmed by choice to find the items they want, with benefits for brands and retailers, according to the BoF-McKinsey State of Fashion 2025.


AI Can Now Authenticate Sneakers by Their Smell

An AI start-up working with a major sneaker resale platform believes it has found a way to authenticate footwear and potentially other products through the chemical signatures in their scent.

AI Can Now Authenticate Sneakers by Their Smell

An AI start-up working with a major sneaker resale platform believes it has found a way to authenticate footwear and potentially other products through the chemical signatures in their scent.


The Start-Up Turning AI Designs Into Real Products

Arcade lets shoppers design their own jewellery with AI and then produces it. It highlights both the potential in letting users turn their ideas into reality and how much labour is required behind the scenes to make it possible.

The Start-Up Turning AI Designs Into Real Products

Arcade lets shoppers design their own jewellery with AI and then produces it. It highlights both the potential in letting users turn their ideas into reality and how much labour is required behind the scenes to make it possible.


Can AI Make Shopping Online Less Annoying? | The Debrief

The technology is already transforming e-commerce, from search and product recommendations to understanding shopper intent, creating new opportunities and challenges for brands and consumers alike.

Can AI Make Shopping Online Less Annoying? | The Debrief

The technology is already transforming e-commerce, from search and product recommendations to understanding shopper intent, creating new opportunities and challenges for brands and consumers alike.


How Google Aims to Transform Shopping with AI

The search giant is rebuilding its shopping experience around AI, rolling out new features like personalised product feeds and AI-powered shopping guides, beginning this week.

How Google Aims to Transform Shopping with AI

The search giant is rebuilding its shopping experience around AI, rolling out new features like personalised product feeds and AI-powered shopping guides, beginning this week.


The E-Commerce Search Bar Gets an AI Makeover

To boost sales and create a better customer experience, companies are revamping the e-commerce search bar to make it easier for shoppers to find products or even shop in new ways.

The E-Commerce Search Bar Gets an AI Makeover

To boost sales and create a better customer experience, companies are revamping the e-commerce search bar to make it easier for shoppers to find products or even shop in new ways.