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Artificial Intelligence

AI Shopping Is Here. Will Retailers Get Left Behind?

AI doesn't see the internet the same way human shoppers do, meaning retailers need to adapt as more consumers turn to AI to find products or even make purchases.

AI Shopping Is Here. Will Retailers Get Left Behind?

AI doesn't see the internet the same way human shoppers do, meaning retailers need to adapt as more consumers turn to AI to find products or even make purchases.


Fashion Tech Boom 2.0 | The Debrief

Investor interest in fashion tech is back, but this time, is it more substance than style? Malique Morris joins The Debrief to discuss how startups with real technical expertise and practical AI tools are leading a new wave of innovation.

Fashion Tech Boom 2.0 | The Debrief

Investor interest in fashion tech is back, but this time, is it more substance than style? Malique Morris joins The Debrief to discuss how startups with real technical expertise and practical AI tools are leading a new wave of innovation.


How Investors Fell Back in Love With Fashion Tech

With the rise of AI, Silicon Valley is going all in on a new generation of startups that promise to radically change how products are made and sold. This time, they’re backing founders with tech chops and are more patient in helping them grow.

How Investors Fell Back in Love With Fashion Tech

With the rise of AI, Silicon Valley is going all in on a new generation of startups that promise to radically change how products are made and sold. This time, they’re backing founders with tech chops and are more patient in helping them grow.


AI Shopping Platform Daydream Launches in the US

The site, co-founded by Julie Bornstein, aims to reimagine online shopping with the capabilities of the large language models underlying AI tools such as ChatGPT.

AI Shopping Platform Daydream Launches in the US

The site, co-founded by Julie Bornstein, aims to reimagine online shopping with the capabilities of the large language models underlying AI tools such as ChatGPT.


Apple Plans Smart Glasses for 2026 as Part of AI Push

Apple Inc. is aiming to release smart glasses at the end of next year as part of a push into AI-enhanced gadgets.

Apple Plans Smart Glasses for 2026 as Part of AI Push

Apple Inc. is aiming to release smart glasses at the end of next year as part of a push into AI-enhanced gadgets.


AI Shopping Is Coming to Google

The search giant unveiled a new shopping experience and other features at its annual I/O developer conference as it vies with rivals to transform the way consumers find and buy products online with AI.

AI Shopping Is Coming to Google

The search giant unveiled a new shopping experience and other features at its annual I/O developer conference as it vies with rivals to transform the way consumers find and buy products online with AI.


How to Responsibly Integrate Generative AI into the E-Commerce Value Chain

BoF’s latest white paper, ‘The Future of E-Commerce, Powered by Generative AI’ — in partnership with Zalando — explores building the right foundations in a workplace for introducing the next-generation technology. It also examines the legal and ethical frameworks businesses must consider when working with the technology.

How to Responsibly Integrate Generative AI into the E-Commerce Value Chain

BoF’s latest white paper, ‘The Future of E-Commerce, Powered by Generative AI’ — in partnership with Zalando — explores building the right foundations in a workplace for introducing the next-generation technology. It also examines the legal and ethical frameworks businesses must consider when working with the technology.


Enhancing the E-Commerce Customer Journey with Generative AI

In 2025, e-commerce retailers are vying for divided consumer attention. BoF’s latest white paper, ‘The Future of E-Commerce, Powered by Generative AI’ — in partnership with Zalando — explores how the next generation technology is pushing the frontiers of product delivery and content displays, and enhancing digital shopping experiences along the way.

Enhancing the E-Commerce Customer Journey with Generative AI

In 2025, e-commerce retailers are vying for divided consumer attention. BoF’s latest white paper, ‘The Future of E-Commerce, Powered by Generative AI’ — in partnership with Zalando — explores how the next generation technology is pushing the frontiers of product delivery and content displays, and enhancing digital shopping experiences along the way.


The Future of E-Commerce, Powered by Generative AI

BoF’s latest white paper, in partnership with Zalando, unpacks the opportunities in leveraging the next generation technology across the e-commerce value chain, from optimising customer experience and content displays, to understanding legal and ethical frameworks.

The Future of E-Commerce, Powered by Generative AI

BoF’s latest white paper, in partnership with Zalando, unpacks the opportunities in leveraging the next generation technology across the e-commerce value chain, from optimising customer experience and content displays, to understanding legal and ethical frameworks.


Creative Industries Union and Model Advocates Push Back on AI Models

The backlash against AI models has led to protective legislation for human models, though pro-tech critics still cite issues like AI’s limited use and inability to replicate innovation.

Creative Industries Union and Model Advocates Push Back on AI Models

The backlash against AI models has led to protective legislation for human models, though pro-tech critics still cite issues like AI’s limited use and inability to replicate innovation.


H&M Knows Its AI Models Will Be Controversial

The company expects public opinion to be divided on its plan to use “digital twins” of real models in AI-generated imagery. But the best way to protect models’ jobs and rights in the age of AI, it says, is to bring them into the process.

H&M Knows Its AI Models Will Be Controversial

The company expects public opinion to be divided on its plan to use “digital twins” of real models in AI-generated imagery. But the best way to protect models’ jobs and rights in the age of AI, it says, is to bring them into the process.


The Fake Fashion Campaigns That Show AI’s Future in Marketing

The AI-generated campaigns, which offer a glimpse of what the future of marketing could look like, have already drawn the attention of brands such as Gucci.

The Fake Fashion Campaigns That Show AI’s Future in Marketing

The AI-generated campaigns, which offer a glimpse of what the future of marketing could look like, have already drawn the attention of brands such as Gucci.