Artificial Intelligence
Opinion: ChatGPT Is a Bad Personal Shopper, But It’s Learning
Shoppers arriving at e-commerce sites from ChatGPT are less likely to buy than those coming through other channels, but the gap is closing.
Opinion: ChatGPT Is a Bad Personal Shopper, But It’s Learning
Shoppers arriving at e-commerce sites from ChatGPT are less likely to buy than those coming through other channels, but the gap is closing.
How Executives Are Thinking About AI
At The Business of Fashion’s roundtable in Milan, executive members and the editorial team explored how fashion businesses are approaching the rapidly evolving, often mysterious and sometimes controversial topic of generative AI.
How Executives Are Thinking About AI
At The Business of Fashion’s roundtable in Milan, executive members and the editorial team explored how fashion businesses are approaching the rapidly evolving, often mysterious and sometimes controversial topic of generative AI.
The Fashion AI Startups to Watch
BoF highlights 17 AI-powered startups that have raised more than $400 million in the last five years by offering design, operation and shopping services that promise to help brands and retailers reduce costs and increase innovation.
The Fashion AI Startups to Watch
BoF highlights 17 AI-powered startups that have raised more than $400 million in the last five years by offering design, operation and shopping services that promise to help brands and retailers reduce costs and increase innovation.
What It Will Take for Consumers to Let AI Shop For Them
A new class of AI-powered shopping platforms is launching agents that can shop on consumers’ behalf. But they'll have to compete with big tech players in the race to get the average consumer to use the technology.
What It Will Take for Consumers to Let AI Shop For Them
A new class of AI-powered shopping platforms is launching agents that can shop on consumers’ behalf. But they'll have to compete with big tech players in the race to get the average consumer to use the technology.
Executive Memo | Everything Fashion Executives Need to Know About AI
The industry’s top decision makers may know all the AI buzzwords, but too many are lacking fundamental knowledge about how the most consequential technology in a decade actually works.
Executive Memo | Everything Fashion Executives Need to Know About AI
The industry’s top decision makers may know all the AI buzzwords, but too many are lacking fundamental knowledge about how the most consequential technology in a decade actually works.
Inside BoF and Vêtir’s New York Fashion Week Cocktail
Hosted at Hotel Chelsea by BoF and Vêtir founder Kate Davidson Hudson, guests included designers Prabal Gurung, Paul Andrew, Jonathan Simkhai and Jennifer Fisher, entrepreneurs Desirée Rogers, Nancy Twine and Tina Craig, fashion insiders Rachel Zoe, Jessel Taank and Sherri McMullen, and executives from Versace, Amazon and Snapchat.
Inside BoF and Vêtir’s New York Fashion Week Cocktail
Hosted at Hotel Chelsea by BoF and Vêtir founder Kate Davidson Hudson, guests included designers Prabal Gurung, Paul Andrew, Jonathan Simkhai and Jennifer Fisher, entrepreneurs Desirée Rogers, Nancy Twine and Tina Craig, fashion insiders Rachel Zoe, Jessel Taank and Sherri McMullen, and executives from Versace, Amazon and Snapchat.
Ralph Lauren Launches AI Styling Bot, ‘Ask Ralph’
The new shopping experience, launching in the brand’s app to US users, will not only recommend products but offer guidance on how to style them into Ralph Lauren-approved outfits.
Ralph Lauren Launches AI Styling Bot, ‘Ask Ralph’
The new shopping experience, launching in the brand’s app to US users, will not only recommend products but offer guidance on how to style them into Ralph Lauren-approved outfits.
The Latest AI Fashion Controversy
J.Crew is the latest brand caught up in AI drama, while fashion businesses may want to rethink how they're integrating generative-AI tools, according to a new MIT study.
The Latest AI Fashion Controversy
J.Crew is the latest brand caught up in AI drama, while fashion businesses may want to rethink how they're integrating generative-AI tools, according to a new MIT study.
Unpacking Fashion’s New AI Marketing Toolkit
From Mango to Zalando, fashion brands are using AI tools to produce faster, cheaper and more personalised campaigns — but keeping content on-brand still requires human creativity and strategic control.
Unpacking Fashion’s New AI Marketing Toolkit
From Mango to Zalando, fashion brands are using AI tools to produce faster, cheaper and more personalised campaigns — but keeping content on-brand still requires human creativity and strategic control.
Introducing The Brain of Fashion
The Business of Fashion’s new generative AI tool, trained exclusively on our deep archive of trusted journalism and intelligence, developed in partnership with Quilt AI. Today, we’re inviting our BoF Professional community to test it in beta mode.
Introducing The Brain of Fashion
The Business of Fashion’s new generative AI tool, trained exclusively on our deep archive of trusted journalism and intelligence, developed in partnership with Quilt AI. Today, we’re inviting our BoF Professional community to test it in beta mode.
Big Tech and Fashion Think They’ve Finally Figured Out Smart Glasses
Tech giants like Meta and Google are striking big deals and announcing new eyewear partnerships on smart glasses after a decade of failed attempts to make the devices fashionable.
Big Tech and Fashion Think They’ve Finally Figured Out Smart Glasses
Tech giants like Meta and Google are striking big deals and announcing new eyewear partnerships on smart glasses after a decade of failed attempts to make the devices fashionable.
The Smart Glasses Gold Rush, Explained
Meta’s $3.5 billion investment in EssilorLuxottica is the clearest sign yet that some of the biggest names in tech and eyewear see smart glasses as a commercially viable category with a long-term future.
The Smart Glasses Gold Rush, Explained
Meta’s $3.5 billion investment in EssilorLuxottica is the clearest sign yet that some of the biggest names in tech and eyewear see smart glasses as a commercially viable category with a long-term future.