Lululemon Sees Annual Revenue, Profit Below Estimates Amid Board, Demand Challenges
CEO Calvin McDonald stepped down in December following months of share price weakness and lack of design freshness.
Sports
How the collision of sports and fashion is creating new opportunities in both industries.
Why Tom Sachs’ Controversy Didn’t Ruin the Mars Yard 3.0
Tom Sachs’ upcoming release is more proof that scandal doesn’t matter in 2025.
Why Tom Sachs’ Controversy Didn’t Ruin the Mars Yard 3.0
Tom Sachs’ upcoming release is more proof that scandal doesn’t matter in 2025.
Tommy Hilfiger Talks Team Cadillac and F1 Fashion
Tommy Hilfiger is dressing Team Cadillac — the newest team on the grid. We talked to him about his history in the sport and the opportunity he sees in teaming up with the classic American automotive brand.
Tommy Hilfiger Talks Team Cadillac and F1 Fashion
Tommy Hilfiger is dressing Team Cadillac — the newest team on the grid. We talked to him about his history in the sport and the opportunity he sees in teaming up with the classic American automotive brand.
Fusing Football and Fashion With Kyle Smith
Kyle Smith chats with BoF about his first year on the job as the NFL’s first fashion editor and his ultimate vision for the league.
Fusing Football and Fashion With Kyle Smith
Kyle Smith chats with BoF about his first year on the job as the NFL’s first fashion editor and his ultimate vision for the league.
Kith Dives Deeper Into Luxury
Nike and StockX’s years-long legal battle has finally come to a close.
Nike’s Female Basketball Stars Are Outshining Their Male Counterparts
WNBA talents like A’ja Wilson, Sabrina Ionescu and Caitlin Clark are among the sneaker giant’s most exciting athletes today and helping it win customers in the growing market for women’s sportswear.
Nike’s Female Basketball Stars Are Outshining Their Male Counterparts
WNBA talents like A’ja Wilson, Sabrina Ionescu and Caitlin Clark are among the sneaker giant’s most exciting athletes today and helping it win customers in the growing market for women’s sportswear.
Nike and StockX Bury the Beef
Nike and StockX’s years-long legal battle has finally come to a close.
Did Nike Lose the Youth?
Data from a new survey shows that Nike isn’t dominating the back-to-school arena quite like it used to.
Did Nike Lose the Youth?
Data from a new survey shows that Nike isn’t dominating the back-to-school arena quite like it used to.
Inside Breitling’s Big Bet on the NFL
An estimated $30 million tie-up with American football gives the Swiss watchmaker access to the US’ most-watched sport—which is seeking to expand internationally and enhance its cultural cachet.
Inside Breitling’s Big Bet on the NFL
An estimated $30 million tie-up with American football gives the Swiss watchmaker access to the US’ most-watched sport—which is seeking to expand internationally and enhance its cultural cachet.
Which Brand Will Win the US Open?
All of your favourite brands are going all in on tennis and the US Open, but which ones will come out on the other end with something to show for it?
Which Brand Will Win the US Open?
All of your favourite brands are going all in on tennis and the US Open, but which ones will come out on the other end with something to show for it?
This Week: Fashion Is Everywhere at the US Open
There have always been tie-ins to the sport, but never like at this week’s tournament.
This Week: Fashion Is Everywhere at the US Open
There have always been tie-ins to the sport, but never like at this week’s tournament.
Nike Eyes China Growth, With Outdoor Sports Revamp at the Centre
The American sportswear maker is playing catch-up in both outdoor recreation, which has surged since the pandemic, and in China, where the populace has taken to outdoor activities like trail running in a big way.
Nike Eyes China Growth, With Outdoor Sports Revamp at the Centre
The American sportswear maker is playing catch-up in both outdoor recreation, which has surged since the pandemic, and in China, where the populace has taken to outdoor activities like trail running in a big way.
It’s the Summer of Zellerfeld
For years, customers have been begging for innovation in the footwear space. Now, it seems, Zellerfeld is bringing plenty of it to the table.
It’s the Summer of Zellerfeld
For years, customers have been begging for innovation in the footwear space. Now, it seems, Zellerfeld is bringing plenty of it to the table.
THE NEWS IN BRIEF
Lululemon Founder Warns CEO Candidates That Board Needs Overhaul
Chip Wilson wrote an open letter to potential candidates for the activewear brand’s next chief executive warning them of problems at the company.
Nike’s Latest SEC Filing Revives Converse Sale Speculation
In a document filed with the Securities and Exchange Commission, the company’s management has approved a plan for organisational changes expected to cost the brand nearly $300 million. One analyst posited the target could be its struggling subsidiary.
Asics Buys Marathon Registration Platforms to Boost Running-Shoe Sales
The Japanese sportswear brand is accelerating global expansion by acquiring race-registration platforms to deepen engagement with runners.
Adidas Profit Forecast Disappoints on Tariffs, Currency Swings
The sportswear brand’s outlook fell short of expectations as US tariffs and adverse currency movements weighed on earnings, dampening investor confidence.
Sportswear Brand On Sees Possible Boost From Lower US Tariff Rate
The Swiss sportswear brand forecast at least 23 percent sales growth in 2026 and an increase in its annual profit margin.
Puma CEO Cites $260 Hyrox Sneaker as Early Step in Turnaround
Chief executive Arthur Hoeld said Puma is counting on training, football, running and ‘sportstyle’ categories to generate profitable growth and buzz.
Puma Forecasts Another Year of Losses, Scraps Dividend
Puma warned 2026 will be a transition year as it liquidates excess inventories, revamps marketing and develops new products to position itself for a turnaround.