Skip to main content

Sports

How the collision of sports and fashion is creating new opportunities in both industries.

Can the NHL Be Fertile Fashion Ground

The NHL has opened things up for its players to take advantage of the new sports and fashion landscape. But will it actually happen?

Can the NHL Be Fertile Fashion Ground

The NHL has opened things up for its players to take advantage of the new sports and fashion landscape. But will it actually happen?


Mike Amiri Explains Fashion’s Sports Boom

A conversation with Mike Amiri about his eponymous brand’s new deal with FC Barcelona and the boom between sports and fashion.

Mike Amiri Explains Fashion’s Sports Boom

A conversation with Mike Amiri about his eponymous brand’s new deal with FC Barcelona and the boom between sports and fashion.


Why 3D Printed Sneakers Are Making a Comeback

The technology had a moment in the 2010s, but the final product proved too expensive or too uncomfortable to catch on. Now Nike, Adidas and others are trying again, and say printed sneakers are ready for the mainstream.

Why 3D Printed Sneakers Are Making a Comeback

The technology had a moment in the 2010s, but the final product proved too expensive or too uncomfortable to catch on. Now Nike, Adidas and others are trying again, and say printed sneakers are ready for the mainstream.


Adidas Rides Its Own Wave

The Adidas Jellyfish is one of the hottest sneakers in 2025. It’s no wonder that the brand itself is trying to copy it.

Adidas Rides Its Own Wave

The Adidas Jellyfish is one of the hottest sneakers in 2025. It’s no wonder that the brand itself is trying to copy it.


Palace’s Shocking Switch-Up

Palace Skateboarding dumping Adidas and heading to Nike could be a major shakeup for skating, streetwear and sports.

Palace’s Shocking Switch-Up

Palace Skateboarding dumping Adidas and heading to Nike could be a major shakeup for skating, streetwear and sports.


Nike’s Real Innovation Is in Its Marketing

Nike is bringing new, interesting products to the table, but they’re not necessarily there for you to buy.

Nike’s Real Innovation Is in Its Marketing

Nike is bringing new, interesting products to the table, but they’re not necessarily there for you to buy.


Nike Design Chief Wants ‘Epic’ Shoes and Wants Them Now

Chief innovation, design and product officer Phil McCartney is reworking Nike’s running category, which has struggled to fend off rising competition from brands like On and Hoka.

Nike Design Chief Wants ‘Epic’ Shoes and Wants Them Now

Chief innovation, design and product officer Phil McCartney is reworking Nike’s running category, which has struggled to fend off rising competition from brands like On and Hoka.


Nike Takes a Different Approach With KNWLS

Nike’s new sportswear collaboration with KNWLS feels like everything we wanted NikeSkims to feel like.

Nike Takes a Different Approach With KNWLS

Nike’s new sportswear collaboration with KNWLS feels like everything we wanted NikeSkims to feel like.


An Inside Look At The Book on Michael Jordan

A chat with author Adam Bradley about “Air Jordan,“ the book he wrote with Assouline and Jordan Brand about Michael Jordan, himself.

An Inside Look At The Book on Michael Jordan

A chat with author Adam Bradley about “Air Jordan,“ the book he wrote with Assouline and Jordan Brand about Michael Jordan, himself.


The Hype Is Real for Adidas

Pharrell’s Jellyfish has become quite the unexpected hype driver for Adidas in 2025.

The Hype Is Real for Adidas

Pharrell’s Jellyfish has become quite the unexpected hype driver for Adidas in 2025.


Kristin Juszczyk’s Off Season Launches New NBA Collection

The buzzy sports apparel brand launched by Juszczyk and business partner Emma Grede follows up its WNBA expansion with a new collection, ready just in time for the NBA season.

Kristin Juszczyk’s Off Season Launches New NBA Collection

The buzzy sports apparel brand launched by Juszczyk and business partner Emma Grede follows up its WNBA expansion with a new collection, ready just in time for the NBA season.


Can Sports Brands Turn Hypebeasts Into Athletes?

As the lines between fashion and sports customers blur, sportswear brands have an opportunity to attract casual consumers to innovations designed for serious athletes.

Can Sports Brands Turn Hypebeasts Into Athletes?

As the lines between fashion and sports customers blur, sportswear brands have an opportunity to attract casual consumers to innovations designed for serious athletes.