Lululemon Sees Annual Revenue, Profit Below Estimates Amid Board, Demand Challenges
CEO Calvin McDonald stepped down in December following months of share price weakness and lack of design freshness.
Sports
How the collision of sports and fashion is creating new opportunities in both industries.
Lululemon Blames Customers Again After See-Through Tights Fiasco
The activewear company’s dilemma is familiar to many companies that have grown rapidly and need to find ways to keep expanding while competitors encroach.
Lululemon Blames Customers Again After See-Through Tights Fiasco
The activewear company’s dilemma is familiar to many companies that have grown rapidly and need to find ways to keep expanding while competitors encroach.
Anta Just Saved Puma
After months of speculation, Anta has finally acquired the Pinault family’s 29 percent stake in Puma. Suddenly, the brand’s future doesn’t seem so bleak.
Anta Just Saved Puma
After months of speculation, Anta has finally acquired the Pinault family’s 29 percent stake in Puma. Suddenly, the brand’s future doesn’t seem so bleak.
Ye Takes Out Full-Page Ad Apologising for Antisemitic Behaviour and Denying He Is a Nazi
The Yeezy founder and rapper also apologised to the Black community after suggesting in 2018 that slavery was ‘a choice.’
Ye Takes Out Full-Page Ad Apologising for Antisemitic Behaviour and Denying He Is a Nazi
The Yeezy founder and rapper also apologised to the Black community after suggesting in 2018 that slavery was ‘a choice.’
Lululemon Keeps Giving Chip Wilson Things To Talk About
Lululemon’s latest mishap has become the newest blunder for Chip Wilson to pin on its board of directors as he tries to reassert himself with the company.
Lululemon Keeps Giving Chip Wilson Things To Talk About
Lululemon’s latest mishap has become the newest blunder for Chip Wilson to pin on its board of directors as he tries to reassert himself with the company.
How Tommy Hilfiger Put Its Own Spin on Fashion’s Sports Obsession
The brand’s new 'always on' approach to its Cadillac Formula One partnership digs a bit deeper than a typical sports and fashion collaboration would.
How Tommy Hilfiger Put Its Own Spin on Fashion’s Sports Obsession
The brand’s new 'always on' approach to its Cadillac Formula One partnership digs a bit deeper than a typical sports and fashion collaboration would.
Have Sneakers Lost Their Cool? | The Debrief
BoF correspondent Mike Sykes unpacks why a Bank of America report calling a peak to sneaker sales has rattled the industry, and whether the decades-long trend towards casual dressing has anywhere left to go.
Have Sneakers Lost Their Cool? | The Debrief
BoF correspondent Mike Sykes unpacks why a Bank of America report calling a peak to sneaker sales has rattled the industry, and whether the decades-long trend towards casual dressing has anywhere left to go.
Nike Is Already Winning 2026
Nike is starting the year off on a positive note with momentum behind one of the brand’s newest innovations.
Nike Is Already Winning 2026
Nike is starting the year off on a positive note with momentum behind one of the brand’s newest innovations.
Why Every Fashion Brand Thinks It’s a Sportswear Label Now
From Balenciaga to Old Navy, all sorts of fashion brands are attempting to capitalise on the activewear boom with collections of sweats, shorts and workout tees. Sometimes these clothes stick the landing, but it often comes off as just sweaty.
Why Every Fashion Brand Thinks It’s a Sportswear Label Now
From Balenciaga to Old Navy, all sorts of fashion brands are attempting to capitalise on the activewear boom with collections of sweats, shorts and workout tees. Sometimes these clothes stick the landing, but it often comes off as just sweaty.
Balenciaga Embraces Sports. Will Sports Return The Love?
Pierpaolo Piccioli is embracing sports in a major way with Balenciaga’s new Pre-Fall 2026 collection. It’s a bit of a risky move, but the question is whether it’ll work with fans from both sides of the fashion and sports aisles.
Balenciaga Embraces Sports. Will Sports Return The Love?
Pierpaolo Piccioli is embracing sports in a major way with Balenciaga’s new Pre-Fall 2026 collection. It’s a bit of a risky move, but the question is whether it’ll work with fans from both sides of the fashion and sports aisles.
Nike’s Hottest Shoe Isn’t a Sneaker
StockX’s newest ‘Big Facts’ report shows that one of Nike’s hottest sneakers of the year wasn’t actually a sneaker at all.
Nike’s Hottest Shoe Isn’t a Sneaker
StockX’s newest ‘Big Facts’ report shows that one of Nike’s hottest sneakers of the year wasn’t actually a sneaker at all.
Have Sneaker Sales Finally Peaked?
Sneakers have dominated the footwear business for years, driven by constant growth from industry leaders like Nike and Adidas. Now, questions are rising about how much further that growth can go.
Have Sneaker Sales Finally Peaked?
Sneakers have dominated the footwear business for years, driven by constant growth from industry leaders like Nike and Adidas. Now, questions are rising about how much further that growth can go.
A Warning Sign for Adidas
Bank of America’s double-downgrade on Adidas should serve as a wakeup call for the brand as it goes into the new year.
A Warning Sign for Adidas
Bank of America’s double-downgrade on Adidas should serve as a wakeup call for the brand as it goes into the new year.
THE NEWS IN BRIEF
Lululemon Founder Warns CEO Candidates That Board Needs Overhaul
Chip Wilson wrote an open letter to potential candidates for the activewear brand’s next chief executive warning them of problems at the company.
Nike’s Latest SEC Filing Revives Converse Sale Speculation
In a document filed with the Securities and Exchange Commission, the company’s management has approved a plan for organisational changes expected to cost the brand nearly $300 million. One analyst posited the target could be its struggling subsidiary.
Asics Buys Marathon Registration Platforms to Boost Running-Shoe Sales
The Japanese sportswear brand is accelerating global expansion by acquiring race-registration platforms to deepen engagement with runners.
Adidas Profit Forecast Disappoints on Tariffs, Currency Swings
The sportswear brand’s outlook fell short of expectations as US tariffs and adverse currency movements weighed on earnings, dampening investor confidence.
Sportswear Brand On Sees Possible Boost From Lower US Tariff Rate
The Swiss sportswear brand forecast at least 23 percent sales growth in 2026 and an increase in its annual profit margin.
Puma CEO Cites $260 Hyrox Sneaker as Early Step in Turnaround
Chief executive Arthur Hoeld said Puma is counting on training, football, running and ‘sportstyle’ categories to generate profitable growth and buzz.
Puma Forecasts Another Year of Losses, Scraps Dividend
Puma warned 2026 will be a transition year as it liquidates excess inventories, revamps marketing and develops new products to position itself for a turnaround.