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Sports

How the collision of sports and fashion is creating new opportunities in both industries.

Martine Rose on Fashion’s Football Obsession

The cult designer’s sellout tie-up with Nike for the US women’s national soccer team demonstrates the sport’s soaring star power and opportunity for brands to cash in on the Women’s World Cup.

Martine Rose on Fashion’s Football Obsession

The cult designer’s sellout tie-up with Nike for the US women’s national soccer team demonstrates the sport’s soaring star power and opportunity for brands to cash in on the Women’s World Cup.


How Fashion Entered the Formula One Race

A new owner, media-friendly strategy and an upcoming Brad Pitt film have helped catapult Formula One into the cultural spotlight. For brands, there are untapped opportunities in the sport – “like a Super Bowl every weekend”.

How Fashion Entered the Formula One Race

A new owner, media-friendly strategy and an upcoming Brad Pitt film have helped catapult Formula One into the cultural spotlight. For brands, there are untapped opportunities in the sport – “like a Super Bowl every weekend”.


Nike’s Complex Relationship With Wholesale, Explained

The sportswear giant is quietly returning to third-party stores six years after it first announced a pivot toward direct channels. But this isn’t a reversal of priorities as much as it is an evolution of Nike’s distribution strategy, analysts say.

Nike’s Complex Relationship With Wholesale, Explained

The sportswear giant is quietly returning to third-party stores six years after it first announced a pivot toward direct channels. But this isn’t a reversal of priorities as much as it is an evolution of Nike’s distribution strategy, analysts say.


Here Comes the Gorpcore Backlash

Designers say fashion’s obsession with technical outerwear like hiking boots and cargo vests may have peaked. Noah’s Brendon Babenzien is the latest to abandon the trend in an upcoming collaboration with Puma.

Here Comes the Gorpcore Backlash

Designers say fashion’s obsession with technical outerwear like hiking boots and cargo vests may have peaked. Noah’s Brendon Babenzien is the latest to abandon the trend in an upcoming collaboration with Puma.


Menswear’s New Groove: Casual Suiting Meets Gorpcore?

Established luxury brands, emerging designers and buzzy technical players alike mixed relaxed suiting with sportswear at the influential Pitti Uomo trade show.

Menswear’s New Groove: Casual Suiting Meets Gorpcore?

Established luxury brands, emerging designers and buzzy technical players alike mixed relaxed suiting with sportswear at the influential Pitti Uomo trade show.


Has Supreme Hit a Ceiling?

Sales at the VF Corp.-owned brand have slipped, a sign that there may be a limit to how much its pioneering drops and collabs model can scale. But don’t count the streetwear giant out yet.

Has Supreme Hit a Ceiling?

Sales at the VF Corp.-owned brand have slipped, a sign that there may be a limit to how much its pioneering drops and collabs model can scale. But don’t count the streetwear giant out yet.


Supreme Revenue Declined in Financial Year Ended March 2023

New-York based streetwear giant Supreme generated revenues of $523.1 million for the year ended March 2023, down from $561.5 million in the same period the year before, according to parent company VF. Corp’s annual report. Net income also decreased to $64.8 million, down from $82.4 million the year before.

Supreme Revenue Declined in Financial Year Ended March 2023

New-York based streetwear giant Supreme generated revenues of $523.1 million for the year ended March 2023, down from $561.5 million in the same period the year before, according to parent company VF. Corp’s annual report. Net income also decreased to $64.8 million, down from $82.4 million the year before.


Why Athletes Are Beauty’s Real MVPs

Gen-Z sports stars like Angel Reese and Shai Gilgeous-Alexander have become unlikely ambassadors for cosmetics brands, connecting them to underserved communities. Some are even bypassing partnerships to launch beauty ventures of their own.

Why Athletes Are Beauty’s Real MVPs

Gen-Z sports stars like Angel Reese and Shai Gilgeous-Alexander have become unlikely ambassadors for cosmetics brands, connecting them to underserved communities. Some are even bypassing partnerships to launch beauty ventures of their own.


At Pitti and Milan Men’s, It’s Gorpcore vs. Quiet Luxury

A host of buzzy emerging designers will bring the hipster-meets-hiking trend to Italy, while heritage labels are riding high on the craze for pricey, muted style. That, plus what else to watch for this week.

At Pitti and Milan Men’s, It’s Gorpcore vs. Quiet Luxury

A host of buzzy emerging designers will bring the hipster-meets-hiking trend to Italy, while heritage labels are riding high on the craze for pricey, muted style. That, plus what else to watch for this week.


How Hoka Fends Off the Imitators

The brand’s quirky running sneakers are no longer a novelty as rivals like Nike, Adidas and On launch similar styles. Yet sales continue to soar as consumers embrace its winning formula of comfort, versatility and unconventional looks.

How Hoka Fends Off the Imitators

The brand’s quirky running sneakers are no longer a novelty as rivals like Nike, Adidas and On launch similar styles. Yet sales continue to soar as consumers embrace its winning formula of comfort, versatility and unconventional looks.


What’s Driving the Men’s Jewellery Boom?

Menswear has a hot new category: signet rings, beaded bracelets and silver chains — a trend driven by shifting gender norms and the overall casualisation of fashion.

What’s Driving the Men’s Jewellery Boom?

Menswear has a hot new category: signet rings, beaded bracelets and silver chains — a trend driven by shifting gender norms and the overall casualisation of fashion.


Asics Launches ‘Anti-Gorpcore’ Clothing Line With Kiko Kostadinov

The Japanese sportswear giant has created a new unisex clothing line called Novalis alongside long-time collaborator Kiko Kostadinov. The sub-brand will be stocked at retailers like Dover Street Market.

Asics Launches ‘Anti-Gorpcore’ Clothing Line With Kiko Kostadinov

The Japanese sportswear giant has created a new unisex clothing line called Novalis alongside long-time collaborator Kiko Kostadinov. The sub-brand will be stocked at retailers like Dover Street Market.