Social Media
Sunscreen to Shoppers: Pick Your Poison
As unchecked facts infiltrate the health and wellness market, indie sunscreen brands are burning out on misinformation — and getting heated in the comment section.
Sunscreen to Shoppers: Pick Your Poison
As unchecked facts infiltrate the health and wellness market, indie sunscreen brands are burning out on misinformation — and getting heated in the comment section.
5 Fashion Brands That Dominated the Met Gala Social Conversation
Analysis from BoF INSIGHTS PULSE shows which brands and celebrities drove the conversation around the Met Gala on social media — and why.
5 Fashion Brands That Dominated the Met Gala Social Conversation
Analysis from BoF INSIGHTS PULSE shows which brands and celebrities drove the conversation around the Met Gala on social media — and why.
Explainer: The Digital Advertising Disruption Coming for Fashion
With Google’s online advertising business declared an illegal monopoly and Meta at risk of spinning off Instagram, the digital advertising market could be headed for an overhaul with a looming recession in the backdrop.
Explainer: The Digital Advertising Disruption Coming for Fashion
With Google’s online advertising business declared an illegal monopoly and Meta at risk of spinning off Instagram, the digital advertising market could be headed for an overhaul with a looming recession in the backdrop.
In an Angry Society, ‘Gentle Outrage’ Packs a Marketing Punch
The Ordinary’s latest campaign brought reasonably-priced eggs to two of its New York City locations. The response was polarising on social media, which in an online marketplace saturated with brands and advertising, is increasingly the point.
In an Angry Society, ‘Gentle Outrage’ Packs a Marketing Punch
The Ordinary’s latest campaign brought reasonably-priced eggs to two of its New York City locations. The response was polarising on social media, which in an online marketplace saturated with brands and advertising, is increasingly the point.
Fashion Marketers Ditch Clichés on Valentine’s Day
Many brands thought outside the proverbial chocolate box this year, leaning into campaigns and activations that helped build their brands and communities, rather than simply jumping on a moment in time.
Fashion Marketers Ditch Clichés on Valentine’s Day
Many brands thought outside the proverbial chocolate box this year, leaning into campaigns and activations that helped build their brands and communities, rather than simply jumping on a moment in time.
What Comes After TikTok’s Wild Weekend
Many US users had come to depend on the platform for their livelihoods, and brands found great success in partnering with them. Rebuilding that ecosystem in a suddenly fragmented social media landscape won’t be easy.
What Comes After TikTok’s Wild Weekend
Many US users had come to depend on the platform for their livelihoods, and brands found great success in partnering with them. Rebuilding that ecosystem in a suddenly fragmented social media landscape won’t be easy.
Lessons From the Last Week of TikTok
Barring a last-minute miracle, a new generation of creators are about to learn firsthand the high cost of relying too heavily on one platform.
Lessons From the Last Week of TikTok
Barring a last-minute miracle, a new generation of creators are about to learn firsthand the high cost of relying too heavily on one platform.
This Week: Countdown to the TikTok Ban
Barring a last-minute intervention by the US Supreme Court, these may be the final days of social media as we know it. Plus, men’s shows and luxury earnings season kick off.
This Week: Countdown to the TikTok Ban
Barring a last-minute intervention by the US Supreme Court, these may be the final days of social media as we know it. Plus, men’s shows and luxury earnings season kick off.
The Decline and Fall of the Viral Microtrend
Fast spreading — and disappearing — online “microtrends” or “cores” have driven fashion conversation for young shoppers over the past few years. Now, the churn has started to slow.
The Decline and Fall of the Viral Microtrend
Fast spreading — and disappearing — online “microtrends” or “cores” have driven fashion conversation for young shoppers over the past few years. Now, the churn has started to slow.
What Happens When TikTok’s Trend Machine Shuts Down?
Facing a looming ban, brands and creators must contemplate the internet without its most important cultural production engine.
What Happens When TikTok’s Trend Machine Shuts Down?
Facing a looming ban, brands and creators must contemplate the internet without its most important cultural production engine.
The Best of BoF 2024: Fashion’s Cultural Crossover Continues
In 2024, fashion leaned heavily on cultural moments — especially anything to do with sports — to connect with cautious consumers.
The Best of BoF 2024: Fashion’s Cultural Crossover Continues
In 2024, fashion leaned heavily on cultural moments — especially anything to do with sports — to connect with cautious consumers.
2024 Was the Year of Entertainment in Marketing
This year, brands aligned with major cultural events and viral trends in a bid to compete for consumer attention.
2024 Was the Year of Entertainment in Marketing
This year, brands aligned with major cultural events and viral trends in a bid to compete for consumer attention.