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Entrepreneurship

Analysis and advice on new fashion ventures, including key lessons for entrepreneurs.

Puppets and Puppets Looks Beyond the Cookie Bag

The brand, which harnessed the power of its bestselling Cookie bag and tastemaker customer base to become one of New York’s most promising emerging brands, wants to grow buzz at home and abroad.

Puppets and Puppets Looks Beyond the Cookie Bag

The brand, which harnessed the power of its bestselling Cookie bag and tastemaker customer base to become one of New York’s most promising emerging brands, wants to grow buzz at home and abroad.


How Sézane Turned French Girl Fashion Into a DTC Success Story

Thanks to its sweet-spot pricing and strong brand identity, the cult Parisian label is proof that the original direct-to-consumer, cut-out-the-middleman business model still works. Now, it’s opening a US office and launching new categories like homeware and kids.

How Sézane Turned French Girl Fashion Into a DTC Success Story

Thanks to its sweet-spot pricing and strong brand identity, the cult Parisian label is proof that the original direct-to-consumer, cut-out-the-middleman business model still works. Now, it’s opening a US office and launching new categories like homeware and kids.


Luar’s Raul Lopez on Affordable It Bags and a Diverse Look

The designer explains how New York’s ballroom scene, growing up in a Dominican community and fans such as Dua Lipa helped him build a luxury brand accessible to everyone.

Luar’s Raul Lopez on Affordable It Bags and a Diverse Look

The designer explains how New York’s ballroom scene, growing up in a Dominican community and fans such as Dua Lipa helped him build a luxury brand accessible to everyone.


Rains: How A Scandi Outerwear Label Tapped Into Minimalist Branding’s Mass Appeal

Rains founders Philip Lotko and Daniel Brix successfully turned rainwear into a €71 million business. Now, they have ambitions to take their 10-year-old label to the next level and spur sales to surpass the €200 million mark over the next four years.

Rains: How A Scandi Outerwear Label Tapped Into Minimalist Branding’s Mass Appeal

Rains founders Philip Lotko and Daniel Brix successfully turned rainwear into a €71 million business. Now, they have ambitions to take their 10-year-old label to the next level and spur sales to surpass the €200 million mark over the next four years.


Bracing for Turbulence, Independent Designers Focus on What Sells

As recession looms and retailers pull back, finding the balance between creativity and commerciality, growth and caution is existential for young brands.

Bracing for Turbulence, Independent Designers Focus on What Sells

As recession looms and retailers pull back, finding the balance between creativity and commerciality, growth and caution is existential for young brands.


Benoit Pagotto: The Nike-Backed Gamer Building the Supreme of the Metaverse

Virtual fashion brand RTFKT rocketed from launch to Nike acquisition in less than two years. The man on the joystick isn’t a Silicon Valley geek but a French provocateur with a radical business vision and a warning for the fashion industry: ‘A lot of brands are going to die.’

Benoit Pagotto: The Nike-Backed Gamer Building the Supreme of the Metaverse

Virtual fashion brand RTFKT rocketed from launch to Nike acquisition in less than two years. The man on the joystick isn’t a Silicon Valley geek but a French provocateur with a radical business vision and a warning for the fashion industry: ‘A lot of brands are going to die.’


Téthys Joins General Atlantic to Back DTC Brand Sézane

The Bettencourt-Meyers family office is taking a minority stake in the Paris-based fashion label, whose sales have skyrocketed in recent years.

Téthys Joins General Atlantic to Back DTC Brand Sézane

The Bettencourt-Meyers family office is taking a minority stake in the Paris-based fashion label, whose sales have skyrocketed in recent years.


The BoF Podcast | Serena Williams: ‘Pressure Is a Privilege’

In a 2019 conversation with BoF’s Imran Amed, the tennis champion, who announced her retirement this week, reveals how the mental toughness she has built on the court prepared her for life as an entrepreneur.

The BoF Podcast | Serena Williams: ‘Pressure Is a Privilege’

In a 2019 conversation with BoF’s Imran Amed, the tennis champion, who announced her retirement this week, reveals how the mental toughness she has built on the court prepared her for life as an entrepreneur.


The BoF Podcast | Tracee Ellis Ross on Avoiding Perfectionism and Finding Self-Love

The multi-tasking actor, executive producer and beauty entrepreneur shares her personal journey with BoF’s Imran Amed and explains how she unlocked her full potential across a variety of pursuits.

The BoF Podcast | Tracee Ellis Ross on Avoiding Perfectionism and Finding Self-Love

The multi-tasking actor, executive producer and beauty entrepreneur shares her personal journey with BoF’s Imran Amed and explains how she unlocked her full potential across a variety of pursuits.


Raul Lopez’s Luar: From Burnout to Hit Bag

The Hood by Air co-founder has built his own label into a brand New York fashion is rooting for with help from Kerby Jean-Raymond and the incubator he started with Kering.

Raul Lopez’s Luar: From Burnout to Hit Bag

The Hood by Air co-founder has built his own label into a brand New York fashion is rooting for with help from Kerby Jean-Raymond and the incubator he started with Kering.


How to Fundraise in a Bear Market

Facing a possible recession, private investors are tightening their purse strings. This means fashion and beauty start-ups must preserve cash and undertake creative tactics to secure capital.

How to Fundraise in a Bear Market

Facing a possible recession, private investors are tightening their purse strings. This means fashion and beauty start-ups must preserve cash and undertake creative tactics to secure capital.


Daniel Arsham, Fashion’s Go-To Artist, Launches His Own Brand

The art star known for turning pop culture icons into archaeological relics has issued much-hyped collaborations with Dior, Rimowa, Tiffany, Adidas, Uniqlo and more. Now he’s launching a label of his own: Objects IV Life.

Daniel Arsham, Fashion’s Go-To Artist, Launches His Own Brand

The art star known for turning pop culture icons into archaeological relics has issued much-hyped collaborations with Dior, Rimowa, Tiffany, Adidas, Uniqlo and more. Now he’s launching a label of his own: Objects IV Life.