Quince Appoints First Head of Brand Strategy and Narrative
Dakota Kate Isaacs, a longtime Deciem director, will work to deepen Quince’s emotional connection with consumers and to minimise its reputation as a seller of dupes.
Direct-to-Consumer
How direct-to-consumer brands and retail concepts are reshaping the industry, online and off.
Build a DTC Brand with Jen Rubio | Module 2 - Brand Development
How to settle upon an idea? Whether you’re planning to improve something already in the marketplace or create a new category, the chapter covers the importance of identifying the whitespace in the market and then using consumer research to inform the brand and product.
Build a DTC Brand with Jen Rubio | Module 2 - Brand Development
How to settle upon an idea? Whether you’re planning to improve something already in the marketplace or create a new category, the chapter covers the importance of identifying the whitespace in the market and then using consumer research to inform the brand and product.
Build a DTC Brand with Jen Rubio | Module 3 - Brand Launch
Once you’ve identified the whitespace in the market, it’s time to define the brand DNA and identity. The course takes you through the critical elements – including brand identity and tone of voice – to ensure differentiation in the marketplace and inform the development of all other aspects of the business, from product design to manufacturing decisions, marketing and PR.
Build a DTC Brand with Jen Rubio | Module 3 - Brand Launch
Once you’ve identified the whitespace in the market, it’s time to define the brand DNA and identity. The course takes you through the critical elements – including brand identity and tone of voice – to ensure differentiation in the marketplace and inform the development of all other aspects of the business, from product design to manufacturing decisions, marketing and PR.
Build a DTC Brand with Jen Rubio | Module 4 - Brand Growth
Now we focus on how to grow your brand by building engaged communities, both online and offline, through constant communication with customers. The chapter takes a detailed look at retail strategies and experiential marketing, as well as product extensions and collaborations, as key mechanisms for growth.
Build a DTC Brand with Jen Rubio | Module 4 - Brand Growth
Now we focus on how to grow your brand by building engaged communities, both online and offline, through constant communication with customers. The chapter takes a detailed look at retail strategies and experiential marketing, as well as product extensions and collaborations, as key mechanisms for growth.
Build a DTC Brand with Jen Rubio | Module 5 - Brand Innovation
This chapter examines the challenge of sustaining a business’ success both financially and operationally. A deep-dive into funding your business, including how to best identify investors and refine your pitch, is followed by insights and initiatives enabling you to nurture and maintain a company-wide working culture that prioritises innovation.
Build a DTC Brand with Jen Rubio | Module 5 - Brand Innovation
This chapter examines the challenge of sustaining a business’ success both financially and operationally. A deep-dive into funding your business, including how to best identify investors and refine your pitch, is followed by insights and initiatives enabling you to nurture and maintain a company-wide working culture that prioritises innovation.
Build a DTC Brand with Jen Rubio | Module 6 - A Look Back at Your Learning
Key lessons and final words of advice from Jen.
Build a DTC Brand with Jen Rubio | Module 6 - A Look Back at Your Learning
Key lessons and final words of advice from Jen.
THE NEWS IN BRIEF
Warby Parker Appoints New CFO
The eyewear maker on Monday announced that former Macy’s executive Adrian Mitchell joined the company as finance chief this month.
Allbirds to Close Remaining US Stores
The footwear maker will keep two outlet stores open and redirect its focus to e-commerce and wholesale as its losses mount.
Warby Parker’s Revenue, Profits Soar in Third Quarter
The eyewear maker’s net income more than tripled to $6 million during the period despite increased marketing spend as retail expansion continues to drive the business. But the brand lowered full-year revenue guidance amid ongoing macroeconomic uncertainty.
Intimates Brand Parade to Shutter After 6 Years
The Gen-Z favourite known for its undergarments and inclusive marketing will close on Oct. 28.
Outdoor Voices’ Ty Haney Sued by Investors in Energy Drink Venture
A group of local Boulder, Colorado-based investors in Haney’s beverage company, Joggy, filed a lawsuit against her this month, alleging securities fraud.
Trinny London Hires New CMO, Revamps Branding Strategy
With a Charlotte Tilbury alum as its new marketing chief, the eight-year-old UK beauty brand is homing in on storytelling as it chases global expansion.
Warby Parker Announces Executive Changes, End of At-Home Try-On
The eyewear maker said it will discontinue its longstanding program amid its ongoing brick-and-mortar expansion, and announced that its finance chief, Steve Miller, will leave the business in October.