Quince Appoints First Head of Brand Strategy and Narrative
Dakota Kate Isaacs, a longtime Deciem director, will work to deepen Quince’s emotional connection with consumers and to minimise its reputation as a seller of dupes.
Direct-to-Consumer
How direct-to-consumer brands and retail concepts are reshaping the industry, online and off.
Shein’s New Rival, Explained
Pinduoduo is a giant in China but relatively unknown in America. It’s looking to change that with a new app, Temu, that sells ultra-cheap clothing, with thousands of new items added daily. Sound familiar?
Shein’s New Rival, Explained
Pinduoduo is a giant in China but relatively unknown in America. It’s looking to change that with a new app, Temu, that sells ultra-cheap clothing, with thousands of new items added daily. Sound familiar?
Why Digital Brands Are Lukewarm on Social Commerce
Instagram, fashion’s long-time favourite social media destination, will soon scale back its commerce efforts, leaving merchants that use the platform’s shopping features to reconfigure their social commerce strategies.
Why Digital Brands Are Lukewarm on Social Commerce
Instagram, fashion’s long-time favourite social media destination, will soon scale back its commerce efforts, leaving merchants that use the platform’s shopping features to reconfigure their social commerce strategies.
BoF LIVE: Building a DTC Challenger Brand
Parade founder Cami Téllez and Ben Clymer, founder of Hodinkee, join BoF retail correspondent Cathaleen Chen to discuss the challenges of building digitally-native, direct-to-consumer brands capable of chipping away at mainstays’ market share as performance marketing costs rise.
BoF LIVE: Building a DTC Challenger Brand
Parade founder Cami Téllez and Ben Clymer, founder of Hodinkee, join BoF retail correspondent Cathaleen Chen to discuss the challenges of building digitally-native, direct-to-consumer brands capable of chipping away at mainstays’ market share as performance marketing costs rise.
Case Study | Building a DTC Challenger Brand
Fashion entrepreneurs need a new playbook to launch, scale and differentiate their companies, as regulations and rising costs mean performance marketing can no longer serve the critical role it once did for DTC brands. Finding the right positioning and capturing market share can mean going back to the brand-building basics, as BoF profiles of Gymshark, Hodinkee and Mejuri show.
Case Study | Building a DTC Challenger Brand
Fashion entrepreneurs need a new playbook to launch, scale and differentiate their companies, as regulations and rising costs mean performance marketing can no longer serve the critical role it once did for DTC brands. Finding the right positioning and capturing market share can mean going back to the brand-building basics, as BoF profiles of Gymshark, Hodinkee and Mejuri show.
Why Investors Don’t Care Whether DTC Brands Are Profitable
E-commerce valuations have reached dizzying heights in recent months, dispelling doubts over the fashion start-up boom and its growth-above-profits approach. But will it last?
Why Investors Don’t Care Whether DTC Brands Are Profitable
E-commerce valuations have reached dizzying heights in recent months, dispelling doubts over the fashion start-up boom and its growth-above-profits approach. But will it last?
The DTC Economy Faces Its Biggest Test Yet
This week, everyone will be talking about Rent the Runway’s IPO and Shopify’s growth plans.
The DTC Economy Faces Its Biggest Test Yet
This week, everyone will be talking about Rent the Runway’s IPO and Shopify’s growth plans.
A Tale of Two DTC Brands: Why Some Soar and Others Crash
This week, activewear label Vuori picked up $400 million from SoftBank, while Scott Sternberg’s basics line Entireworld announced its shuttering. Why did two brands that thrived on pandemic fashion trends face two different outcomes?
A Tale of Two DTC Brands: Why Some Soar and Others Crash
This week, activewear label Vuori picked up $400 million from SoftBank, while Scott Sternberg’s basics line Entireworld announced its shuttering. Why did two brands that thrived on pandemic fashion trends face two different outcomes?
Warby Parker and Wall Street’s Verdict On DTC
Warby Parker’s stock market performance will test if investors buy into the direct-to-consumer playbook of prioritising growth over profit.
Warby Parker and Wall Street’s Verdict On DTC
Warby Parker’s stock market performance will test if investors buy into the direct-to-consumer playbook of prioritising growth over profit.
The Original Direct-to-Consumer Brand Heads for the Exit
This week, everyone will be talking about Warby Parker going public via a direct listing, new designers at Paris Fashion Week and the premiere of BoF’s new television show.
The Original Direct-to-Consumer Brand Heads for the Exit
This week, everyone will be talking about Warby Parker going public via a direct listing, new designers at Paris Fashion Week and the premiere of BoF’s new television show.
Warby Parker, Allbirds and Why DTC Brands Still Can’t Scale Profitably
The two companies’ recent IPO filings revealed growing sales and growing losses. These digital innovators now see stores and other old-school retail strategies as the key to success.
Warby Parker, Allbirds and Why DTC Brands Still Can’t Scale Profitably
The two companies’ recent IPO filings revealed growing sales and growing losses. These digital innovators now see stores and other old-school retail strategies as the key to success.
Build a DTC Brand with Jen Rubio | Course Overview
The introduction to our Build a DTC Brand course with Jen Rubio. In this course you will learn how to plan, launch, grow and sustain a DTC brand.
Build a DTC Brand with Jen Rubio | Course Overview
The introduction to our Build a DTC Brand course with Jen Rubio. In this course you will learn how to plan, launch, grow and sustain a DTC brand.
Build a DTC Brand with Jen Rubio | Module 1 - Branding, Entrepreneurship and DTC
Your course expert outlines a brief history of significant fashion branding moments, before explaining what DTC brands are and why they are so prominent today. In this chapter you’ll also learn about the process of entrepreneurship and the main frameworks that fashion founders can utilise when creating new business ventures to reduce risk and secure success.
Build a DTC Brand with Jen Rubio | Module 1 - Branding, Entrepreneurship and DTC
Your course expert outlines a brief history of significant fashion branding moments, before explaining what DTC brands are and why they are so prominent today. In this chapter you’ll also learn about the process of entrepreneurship and the main frameworks that fashion founders can utilise when creating new business ventures to reduce risk and secure success.
THE NEWS IN BRIEF
Warby Parker Appoints New CFO
The eyewear maker on Monday announced that former Macy’s executive Adrian Mitchell joined the company as finance chief this month.
Allbirds to Close Remaining US Stores
The footwear maker will keep two outlet stores open and redirect its focus to e-commerce and wholesale as its losses mount.
Warby Parker’s Revenue, Profits Soar in Third Quarter
The eyewear maker’s net income more than tripled to $6 million during the period despite increased marketing spend as retail expansion continues to drive the business. But the brand lowered full-year revenue guidance amid ongoing macroeconomic uncertainty.
Intimates Brand Parade to Shutter After 6 Years
The Gen-Z favourite known for its undergarments and inclusive marketing will close on Oct. 28.
Outdoor Voices’ Ty Haney Sued by Investors in Energy Drink Venture
A group of local Boulder, Colorado-based investors in Haney’s beverage company, Joggy, filed a lawsuit against her this month, alleging securities fraud.
Trinny London Hires New CMO, Revamps Branding Strategy
With a Charlotte Tilbury alum as its new marketing chief, the eight-year-old UK beauty brand is homing in on storytelling as it chases global expansion.
Warby Parker Announces Executive Changes, End of At-Home Try-On
The eyewear maker said it will discontinue its longstanding program amid its ongoing brick-and-mortar expansion, and announced that its finance chief, Steve Miller, will leave the business in October.