Skin Care
Why Universities Are Becoming Beauty Schools
From Ivies to art institutes, more colleges than ever offer classes on the beauty industry. Here’s why makeup is becoming an academic pursuit, and how beauty brands can leverage the movement for new customer acquisition.
Why Universities Are Becoming Beauty Schools
From Ivies to art institutes, more colleges than ever offer classes on the beauty industry. Here’s why makeup is becoming an academic pursuit, and how beauty brands can leverage the movement for new customer acquisition.
What Colour Is Gen Alpha’s Millennial Pink? All Of Them
After seeing how beauty's youngest customer has been drawn to Drunk Elephant’s bright, colourful packages, labels are pushing a string of vibrant launches to capture shoppers’ attention.
What Colour Is Gen Alpha’s Millennial Pink? All Of Them
After seeing how beauty's youngest customer has been drawn to Drunk Elephant’s bright, colourful packages, labels are pushing a string of vibrant launches to capture shoppers’ attention.
How Hand Creams and Sanitisers Became a Beauty Status Symbol
The explosion in the hand care category’s popularity demonstrates the strength of appetite for scented products amongst younger shoppers, whilst older consumers increasingly seek out targeted solutions for what they perceive as an area prone to ageing.
How Hand Creams and Sanitisers Became a Beauty Status Symbol
The explosion in the hand care category’s popularity demonstrates the strength of appetite for scented products amongst younger shoppers, whilst older consumers increasingly seek out targeted solutions for what they perceive as an area prone to ageing.
Building a Better Beauty CEO
As more beauty brands restructure or get acquired, their employees feel increasingly anxious. One chief executive says it doesn’t have to be that way.
Building a Better Beauty CEO
As more beauty brands restructure or get acquired, their employees feel increasingly anxious. One chief executive says it doesn’t have to be that way.
The Murky, Expensive World of Longevity, Explained
While there’s no clear consensus on what longevity actually means, companies are cashing in on the ambiguity, profiting from a trend that promises more than it can deliver.
The Murky, Expensive World of Longevity, Explained
While there’s no clear consensus on what longevity actually means, companies are cashing in on the ambiguity, profiting from a trend that promises more than it can deliver.
Bringing the French Pharmacy to American Retail
French girl beauty, as both a promise and value proposition, has always sold well globally, but the market for pharmacy-inspired skincare has never been more crowded — especially in the US.
Bringing the French Pharmacy to American Retail
French girl beauty, as both a promise and value proposition, has always sold well globally, but the market for pharmacy-inspired skincare has never been more crowded — especially in the US.
How to Buy a Vogue Spread
A clean girl makeup brand makes a case for the online-offline campaign, using a recent brand trip as an advertorial opportunity.
How to Buy a Vogue Spread
A clean girl makeup brand makes a case for the online-offline campaign, using a recent brand trip as an advertorial opportunity.
What It Takes to Sell Beauty on Douyin
Much like its Western counterpart TikTok, the short-form video app Douyin has become a vital part of the beauty marketing and e-commerce playbook in China. But growth on the app can be just as ephemeral as its trends.
What It Takes to Sell Beauty on Douyin
Much like its Western counterpart TikTok, the short-form video app Douyin has become a vital part of the beauty marketing and e-commerce playbook in China. But growth on the app can be just as ephemeral as its trends.
The Business of Beauty Haul of Fame: Hair Brooches Are Here. Don’t Panic.
Logo pins have been a recurring theme during Fashion Month — and also have a beauty tie-in.
The Business of Beauty Haul of Fame: Hair Brooches Are Here. Don’t Panic.
Logo pins have been a recurring theme during Fashion Month — and also have a beauty tie-in.
The Business of Beauty Global Awards: An Update on 2024’s Winners
The winners of BoF’s inaugural annual award for beauty startups have secured new retail partners, funding and collaborations in the past year.
The Business of Beauty Global Awards: An Update on 2024’s Winners
The winners of BoF’s inaugural annual award for beauty startups have secured new retail partners, funding and collaborations in the past year.
The Business of Beauty Haul of Fame: Dewiness Is Next To Godliness
If you want to sell a cult beauty product, you’re going to have to evangelize people.
The Business of Beauty Haul of Fame: Dewiness Is Next To Godliness
If you want to sell a cult beauty product, you’re going to have to evangelize people.
The Beauty Slowdown, Explained
The four biggest beauty conglomerates all recently reported disappointing sales, and consumers are tiring even of once white-hot brands like Cerave and Drunk Elephant. A rebound will require agility and adjusted expectations.
The Beauty Slowdown, Explained
The four biggest beauty conglomerates all recently reported disappointing sales, and consumers are tiring even of once white-hot brands like Cerave and Drunk Elephant. A rebound will require agility and adjusted expectations.