Skip to main content

Beauty

Analysis and advice on the fast-evolving beauty business.

Merit Isn’t For Beauty Lovers. That’s the Point.

The Millennial beauty label has doubled its sales since 2023 by focusing on an underserved, makeup-ambivalent consumer. But whether that strategy will lead to an exit remains to be seen.

Merit Isn’t For Beauty Lovers. That’s the Point.

The Millennial beauty label has doubled its sales since 2023 by focusing on an underserved, makeup-ambivalent consumer. But whether that strategy will lead to an exit remains to be seen.

Drunk Elephant Isn’t Shiseido’s Only Problem

Japan’s largest beauty company posted its first loss in decades after writing down Drunk Elephant. With a turnaround in progress, it needs to revisit its overall brand mix to prove it can — or can’t — evolve.

Drunk Elephant Isn’t Shiseido’s Only Problem

Japan’s largest beauty company posted its first loss in decades after writing down Drunk Elephant. With a turnaround in progress, it needs to revisit its overall brand mix to prove it can — or can’t — evolve.

Gen Z Has a New Favourite Supplement. Nobody Can Agree How to Sell It.

As fibre surges in popularity among Gen Z, supplement brands are splintering in how they approach public messaging surrounding the nutrient’s wide-ranging benefits — with some purportedly inflating claims and leaning into anti-fat messaging.

Gen Z Has a New Favourite Supplement. Nobody Can Agree How to Sell It.

As fibre surges in popularity among Gen Z, supplement brands are splintering in how they approach public messaging surrounding the nutrient’s wide-ranging benefits — with some purportedly inflating claims and leaning into anti-fat messaging.

Leaders from Sephora, Rare Beauty, Amouage and More Join The Business of Beauty Global Awards Jury

Priya Venkatesh, Scott Friedman, Raymond James’ Vennette Ho and more will judge our annual awards, honouring and platforming the new voices shaping the future of beauty and wellness.

Leaders from Sephora, Rare Beauty, Amouage and More Join The Business of Beauty Global Awards Jury

Priya Venkatesh, Scott Friedman, Raymond James’ Vennette Ho and more will judge our annual awards, honouring and platforming the new voices shaping the future of beauty and wellness.

Colostrum Supplement Sales Are Booming, But the Science Is Thin

Celebrity endorsements have driven more than $22 million in US sales, a 3,000% increase from two years earlier.

Colostrum Supplement Sales Are Booming, But the Science Is Thin

Celebrity endorsements have driven more than $22 million in US sales, a 3,000% increase from two years earlier.

How Indie Beauty Brands Are Surviving on Their Own

In a hyper-competitive beauty landscape, the cost of growth is always rising, and bootstrapped brands can feel outgunned by their better-capitalised peers. Going it alone can mean bigger hurdles, but bigger rewards.

How Indie Beauty Brands Are Surviving on Their Own

In a hyper-competitive beauty landscape, the cost of growth is always rising, and bootstrapped brands can feel outgunned by their better-capitalised peers. Going it alone can mean bigger hurdles, but bigger rewards.

How to Sell Fragrance Like a Fashion Accessory

The latest launch from Sidia, a perfume campaign fronted by the model Erin Wasson, reflects a new positioning for fine fragrance as fashion’s favourite beauty accessory.

How to Sell Fragrance Like a Fashion Accessory

The latest launch from Sidia, a perfume campaign fronted by the model Erin Wasson, reflects a new positioning for fine fragrance as fashion’s favourite beauty accessory.

Estée Lauder Is Having Some Trouble at Home

International sales at brands like La Mer and Le Labo are improving, but the cosmetics conglomerate is still struggling to connect with American consumers.

Estée Lauder Is Having Some Trouble at Home

International sales at brands like La Mer and Le Labo are improving, but the cosmetics conglomerate is still struggling to connect with American consumers.

Does Beauty Really Care About the Super Bowl?

While fashion brands have flocked to the big game for activations and sponsorships, cosmetics, skincare and hair care lines have largely sat on the sidelines.

Does Beauty Really Care About the Super Bowl?

While fashion brands have flocked to the big game for activations and sponsorships, cosmetics, skincare and hair care lines have largely sat on the sidelines.

What Is ‘Ski Care’ and Why Are Beauty Brands Obsessed With it?

Beauty has joined the winter sports rush, pitching skincare and sunscreen as equipment every bit as essential as goggles and poles.

What Is ‘Ski Care’ and Why Are Beauty Brands Obsessed With it?

Beauty has joined the winter sports rush, pitching skincare and sunscreen as equipment every bit as essential as goggles and poles.

Which Winter Olympians Will Score Beauty Deals?

As beauty and wellness brands increasingly market against sports, the Winter Olympics provides them an opportunity to cast for fresh campaign faces.

Which Winter Olympians Will Score Beauty Deals?

As beauty and wellness brands increasingly market against sports, the Winter Olympics provides them an opportunity to cast for fresh campaign faces.

Are Shoppers Ready for Beauty Robots?

Investors and retailers are bullish on machines that perform beauty services like nails or lashes — but professionals and shoppers aren’t fully on board.

Are Shoppers Ready for Beauty Robots?

Investors and retailers are bullish on machines that perform beauty services like nails or lashes — but professionals and shoppers aren’t fully on board.

keyboard_arrow_left

Page 5

keyboard_arrow_right