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Beauty

Analysis and advice on the fast-evolving beauty business.

Unpacking Beauty’s Agentic AI Toolkit

Beauty tech firms and major conglomerates are staking their claims on AI’s next frontier with tools designed to recommend products, book services and streamline back-office operations.

Unpacking Beauty’s Agentic AI Toolkit

Beauty tech firms and major conglomerates are staking their claims on AI’s next frontier with tools designed to recommend products, book services and streamline back-office operations.


The Silicon Valley Skin-Care Brand Biohackers Are Obsessed With

OneSkin, all over TikTok, merges the beauty industry’s fixation with anti-ageing and tech’s fantasy of halting death.

The Silicon Valley Skin-Care Brand Biohackers Are Obsessed With

OneSkin, all over TikTok, merges the beauty industry’s fixation with anti-ageing and tech’s fantasy of halting death.


Prestige Hair Care’s Shampoo Problem

In recent years, prestige hair care has begun to grow at a faster rate than its mass competitors. The only problem: Shoppers still want drugstore shampoo.

Prestige Hair Care’s Shampoo Problem

In recent years, prestige hair care has begun to grow at a faster rate than its mass competitors. The only problem: Shoppers still want drugstore shampoo.


At the CFDA Awards, Recession Beauty Hacks Get Real

Guests like Addison Rae, Chloe Malle and Angel Reese talked getting ready for the demi-Met Gala — and the blush shades, drugstore hairsprays and makeup counters that got them there.

At the CFDA Awards, Recession Beauty Hacks Get Real

Guests like Addison Rae, Chloe Malle and Angel Reese talked getting ready for the demi-Met Gala — and the blush shades, drugstore hairsprays and makeup counters that got them there.


Mona Kattan Is Enjoying Her Freedom

This week, I give you my thoughts on Neutrogena’s new owner, Skims’ beauty hire and a boycott brewing on TikTok, alongside a candid Q&A with the Kayali founder on buying back her brand.

Mona Kattan Is Enjoying Her Freedom

This week, I give you my thoughts on Neutrogena’s new owner, Skims’ beauty hire and a boycott brewing on TikTok, alongside a candid Q&A with the Kayali founder on buying back her brand.


Ulta Beauty Expands to Kuwait

The American retailer is continuing its global rollout with its first store in the Middle East on Nov. 7, featuring luxury brands like Augustinus Bader and Tom Ford Beauty.

Ulta Beauty Expands to Kuwait

The American retailer is continuing its global rollout with its first store in the Middle East on Nov. 7, featuring luxury brands like Augustinus Bader and Tom Ford Beauty.


Coty Stares Into a Gucci-less Void

L’Oréal is set to take over the coveted Gucci license in a few short years, but losing a key brand is just one of the US conglomerate’s woes.

Coty Stares Into a Gucci-less Void

L’Oréal is set to take over the coveted Gucci license in a few short years, but losing a key brand is just one of the US conglomerate’s woes.


How Body Scrubs Became Gen-Z Collector’s Items

Body scrubs have long been a shortcut to the at-home spa experience, but thanks to Gen-Z’s ‘everything shower’ ritualists, the category has gained a gloopy new lease of life.

How Body Scrubs Became Gen-Z Collector’s Items

Body scrubs have long been a shortcut to the at-home spa experience, but thanks to Gen-Z’s ‘everything shower’ ritualists, the category has gained a gloopy new lease of life.


Why Fast-Fashion Retailers Can’t Crack Beauty

Stores like H&M, Zara and Primark are experimenting with selling makeup, hair care and fragrances. But as past experiments show, beauty is a tricky beast for mass retail.

Why Fast-Fashion Retailers Can’t Crack Beauty

Stores like H&M, Zara and Primark are experimenting with selling makeup, hair care and fragrances. But as past experiments show, beauty is a tricky beast for mass retail.


Will Mikayla Nogueira’s Lip Kit Kill the Clean Girl?

As her label POV launches its first makeup products, the TikTok beauty star says the world is ready to go glam again.

Will Mikayla Nogueira’s Lip Kit Kill the Clean Girl?

As her label POV launches its first makeup products, the TikTok beauty star says the world is ready to go glam again.


What Next for Kenvue’s Beauty Brands?

The future of big-name brands like Neutrogena, Clean & Clear and Aveeno, which bring more than $4 billion a year in sales, is less clear under its new ownership by the tissue and feminine care giant Kimberly-Clark.

What Next for Kenvue’s Beauty Brands?

The future of big-name brands like Neutrogena, Clean & Clear and Aveeno, which bring more than $4 billion a year in sales, is less clear under its new ownership by the tissue and feminine care giant Kimberly-Clark.


How ‘Made in Mexico’ Perfumes Won Over Niche Customers

Nimble niche perfumers like Xinú, Perfumérica and Laguna Cyprien are riding a wave of popularity with domestic customers and overseas visitors, and finding that building global brands doesn’t always mean US expansion.

How ‘Made in Mexico’ Perfumes Won Over Niche Customers

Nimble niche perfumers like Xinú, Perfumérica and Laguna Cyprien are riding a wave of popularity with domestic customers and overseas visitors, and finding that building global brands doesn’t always mean US expansion.