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Beauty

Analysis and advice on the fast-evolving beauty business.

How Salt & Stone Made Fancy Deodorant Into a $140 Million Business

With a hero speed stick that became a top seller at both Amazon and Sephora, Salt & Stone has leveraged fragrance, design and a pricing sweet spot to ride the body-care boom — however long it lasts.

How Salt & Stone Made Fancy Deodorant Into a $140 Million Business

With a hero speed stick that became a top seller at both Amazon and Sephora, Salt & Stone has leveraged fragrance, design and a pricing sweet spot to ride the body-care boom — however long it lasts.


Stranger Things Hairstylist Is Launching a Hair Care Brand

The hit Netflix show’s lead hair designer Sarah Hindsgaul will be one of the first on-set Hollywood beauty professionals to have her own hair-care line as more of her peers look for opportunities beyond filming.

Stranger Things Hairstylist Is Launching a Hair Care Brand

The hit Netflix show’s lead hair designer Sarah Hindsgaul will be one of the first on-set Hollywood beauty professionals to have her own hair-care line as more of her peers look for opportunities beyond filming.


How MAC Signed Chappell Roan, the Anti-Brand Ambassador

Despite setting a monumentally high bar for brand collaborations, Roan has committed a long-term, global deal with the Lauder-owned cosmetics label.

How MAC Signed Chappell Roan, the Anti-Brand Ambassador

Despite setting a monumentally high bar for brand collaborations, Roan has committed a long-term, global deal with the Lauder-owned cosmetics label.


Exclusive: Gap Taps Beauty Label Summer Fridays for Collaboration

For the first time, the retailer is partnering with a beauty brand for an apparel collaboration, as it prepares to launch fragrance next year.

Exclusive: Gap Taps Beauty Label Summer Fridays for Collaboration

For the first time, the retailer is partnering with a beauty brand for an apparel collaboration, as it prepares to launch fragrance next year.


The Pumpkin Spice Shortage Is Here

How climate change and YouTube bakes made beauty brands panic — and pivot — from one of their favourite ingredients this year.

The Pumpkin Spice Shortage Is Here

How climate change and YouTube bakes made beauty brands panic — and pivot — from one of their favourite ingredients this year.


A Sephora Supplement Scoop; K-Beauty’s Dream Machine

This week I’m thinking about K-beauty's rapid innovation cycle, Sephora getting out of the vitamin business and the art of good merchandise.

A Sephora Supplement Scoop; K-Beauty’s Dream Machine

This week I’m thinking about K-beauty's rapid innovation cycle, Sephora getting out of the vitamin business and the art of good merchandise.


How Gift Sets Became Big Beauty Business

Gift sets have transitioned from being a stocking stuffer at a more affordable price to a luxury offering driving this holiday season’s sales.

How Gift Sets Became Big Beauty Business

Gift sets have transitioned from being a stocking stuffer at a more affordable price to a luxury offering driving this holiday season’s sales.


Inside Gen Alpha’s Press-On Nail Obsession

Artificial claws are becoming increasingly popular for teens and tweens, toeing the line between play and personal expression.

Inside Gen Alpha’s Press-On Nail Obsession

Artificial claws are becoming increasingly popular for teens and tweens, toeing the line between play and personal expression.


China’s Biggest Beauty Firm Lays Out Strategy to Rival L’Oréal

Proya reported sales above 10 billion yuan last year, the first Chinese beauty company to do so. Its billionaire founder is now on the hunt for European brands.

China’s Biggest Beauty Firm Lays Out Strategy to Rival L’Oréal

Proya reported sales above 10 billion yuan last year, the first Chinese beauty company to do so. Its billionaire founder is now on the hunt for European brands.


Why Beauty Brands Are Rushing to West Africa in December

A surge in diaspora tourism to Ghana and Nigeria during the festive ‘Detty December’ season has become a bankable opportunity for brands eager to push into a new market — and shopping holiday.

Why Beauty Brands Are Rushing to West Africa in December

A surge in diaspora tourism to Ghana and Nigeria during the festive ‘Detty December’ season has become a bankable opportunity for brands eager to push into a new market — and shopping holiday.


Sol de Janeiro Moves Beyond the Mist

Viral fragrance mists helped the body care brand top $2 billion in sales. Now, founder and chief executive Heela Yang speaks exclusively to The Business of Beauty about its next frontier.

Sol de Janeiro Moves Beyond the Mist

Viral fragrance mists helped the body care brand top $2 billion in sales. Now, founder and chief executive Heela Yang speaks exclusively to The Business of Beauty about its next frontier.


Black Friday’s Latest Boom: Plastic Surgery Clinics

Nip. Tuck. Get 30 percent off.