A crop of upstart brands are betting on Africa for their next global expansion, ready to benefit from the continent’s growing middle class. To kick-start Africa’s premium hair care market, they’ll need to carefully consider marketing and retailer strategy, as well create a new value proposition.
A crop of upstart brands are betting on Africa for their next global expansion, ready to benefit from the continent’s growing middle class. To kick-start Africa’s premium hair care market, they’ll need to carefully consider marketing and retailer strategy, as well create a new value proposition.
It’s not just facial skincare that gets 10 steps or more these days as influencers drive demand for entire scalp, hair, body and hand care routines.
It’s not just facial skincare that gets 10 steps or more these days as influencers drive demand for entire scalp, hair, body and hand care routines.
A new campaign shared exclusively with The Business of Beauty aims to shock and awe audiences… and remind them of the brand’s long history as a provocateur.
A new campaign shared exclusively with The Business of Beauty aims to shock and awe audiences… and remind them of the brand’s long history as a provocateur.
Sales of “beauty bags” are booming. Is it Carrie Bradshaw’s fault?
Sales of “beauty bags” are booming. Is it Carrie Bradshaw’s fault?
Medical spas swear “regenerative aesthetics” can jolt your body back to its youth.
Medical spas swear “regenerative aesthetics” can jolt your body back to its youth.
Amid a luxury fashion slowdown, brands are launching full beauty lines at a record pace as they jostle to find their position in a crowded market.
Amid a luxury fashion slowdown, brands are launching full beauty lines at a record pace as they jostle to find their position in a crowded market.
The L’Oréal-owned skincare line grew its sales almost five times between 2017 and 2021, riding a wave of enthusiasm for straightforward, affordable, expert-approved skincare, and becoming an industry-shaping force in beauty. Other mass brands are hoping for their moment in the spotlight.
The L’Oréal-owned skincare line grew its sales almost five times between 2017 and 2021, riding a wave of enthusiasm for straightforward, affordable, expert-approved skincare, and becoming an industry-shaping force in beauty. Other mass brands are hoping for their moment in the spotlight.
Think love is a battlefield? Wait for 2025′s makeup trends.
Think love is a battlefield? Wait for 2025′s makeup trends.
Credo Beauty, Goop, and Thirteen Lune are among the smaller, independent beauty retailers responding to US market headwinds.
Credo Beauty, Goop, and Thirteen Lune are among the smaller, independent beauty retailers responding to US market headwinds.
“Handcrafted design” is a luxury retail mantra. Hollywood facialist Georgia Louise has harnessed it for a beauty launch.
“Handcrafted design” is a luxury retail mantra. Hollywood facialist Georgia Louise has harnessed it for a beauty launch.
Can sketch comedy sell makeup? Maybelline and E.l.f. Cosmetics are finding out.
Can sketch comedy sell makeup? Maybelline and E.l.f. Cosmetics are finding out.
Why murder sells mascara.
The US hair care company reported a 2.3 percent sales gain, its first in four quarters, and has made inroads on its transformation strategy, chief executive Amanda Baldwin told The Business of Beauty.