TikTok trends have caused entire product categories, from snail mucin serums to bronzing drops, to go mainstream, but that pipeline’s future is uncertain.
TikTok trends have caused entire product categories, from snail mucin serums to bronzing drops, to go mainstream, but that pipeline’s future is uncertain.
American pharmacies once aimed to transform their stores into beauty destinations, but after years of unmet promises and underwhelming results, beauty brands are reconsidering their reliance on the drugstore and are exploring different avenues for growth.
American pharmacies once aimed to transform their stores into beauty destinations, but after years of unmet promises and underwhelming results, beauty brands are reconsidering their reliance on the drugstore and are exploring different avenues for growth.
Can’t sniff a new fragrance? You might be more likely to buy it.
Can’t sniff a new fragrance? You might be more likely to buy it.
All about those zinc-topped tubes, and why they’re everywhere right now.
All about those zinc-topped tubes, and why they’re everywhere right now.
For red carpet professionals, the fires are the latest in a series of trials.
For red carpet professionals, the fires are the latest in a series of trials.
The hand sanitiser brand celebrates its first category expansion — and tenfold growth — with a line of eight skincare-infused hair and body mists.
The hand sanitiser brand celebrates its first category expansion — and tenfold growth — with a line of eight skincare-infused hair and body mists.
MCoBeauty is blatant in its copycat approach. Today, it enters Target.
MCoBeauty is blatant in its copycat approach. Today, it enters Target.
From fragrance layering to men’s styling products, trends on the rise in the new year hinge on the future of the social media landscape.
From fragrance layering to men’s styling products, trends on the rise in the new year hinge on the future of the social media landscape.
The new “everything shower” costs less than a latte — and about as much as a drugstore shampoo and conditioner, Faran Krentcil writes in Haul of Fame.
The new “everything shower” costs less than a latte — and about as much as a drugstore shampoo and conditioner, Faran Krentcil writes in Haul of Fame.
After a slow year for acquisitions, brands and investors alike are hoping that 2025 will yield bigger exits. But with most strategic buyers like L’Oréal and Estée Lauder operating with an even narrower lens, only a select few firms will make it.
After a slow year for acquisitions, brands and investors alike are hoping that 2025 will yield bigger exits. But with most strategic buyers like L’Oréal and Estée Lauder operating with an even narrower lens, only a select few firms will make it.
In 2024, hair loss was the industry’s gain, as products targeting thinning and balding surged in sales. Consumers also began to focus more on their hair health starting at the scalp, leading to a proliferation of both scalp-focused products and education on how to use them.
In 2024, hair loss was the industry’s gain, as products targeting thinning and balding surged in sales. Consumers also began to focus more on their hair health starting at the scalp, leading to a proliferation of both scalp-focused products and education on how to use them.
In June, BoF will honour six entrepreneurs shaping the future of the beauty industry at the third edition of The Business of Beauty Global Forum 2025. Apply for your chance to join us.
In June, BoF will honour six entrepreneurs shaping the future of the beauty industry at the third edition of The Business of Beauty Global Forum 2025. Apply for your chance to join us.
The US hair care company reported a 2.3 percent sales gain, its first in four quarters, and has made inroads on its transformation strategy, chief executive Amanda Baldwin told The Business of Beauty.