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Hair Care

Olive Young Beat Sephora in Korea. Now It’s Coming to the US.

South Korea’s largest beauty retailer cements its plans to become the next big global beauty retailer as it prepares to compete with Ulta Beauty and Sephora’s widening K-beauty sections in the states.

Olive Young Beat Sephora in Korea. Now It’s Coming to the US.

South Korea’s largest beauty retailer cements its plans to become the next big global beauty retailer as it prepares to compete with Ulta Beauty and Sephora’s widening K-beauty sections in the states.


Why Press-On Nails Might Overtake the Gel Market

Cheaper to buy and easier to apply, press-on nails are coming for the billion-dollar nail salon business. (And for Megan Fox’s manicure.)

Why Press-On Nails Might Overtake the Gel Market

Cheaper to buy and easier to apply, press-on nails are coming for the billion-dollar nail salon business. (And for Megan Fox’s manicure.)


Inside MCo Beauty’s $600 Million Dupe Business

The Australian makeup label has become the number one beauty brand in its native country, and is growing abroad, thanks to the popularity of its lower-priced alternatives to products from Estée Lauder, Dior and more.

Inside MCo Beauty’s $600 Million Dupe Business

The Australian makeup label has become the number one beauty brand in its native country, and is growing abroad, thanks to the popularity of its lower-priced alternatives to products from Estée Lauder, Dior and more.


Why Beauty’s Biggest Companies Are Struggling to Grow

This season’s earnings paints a gloomy picture of the fiscal year ahead, thanks to a downturn in the US and a cooling fragrance market, but agile firms are finding brighter spots.

Why Beauty’s Biggest Companies Are Struggling to Grow

This season’s earnings paints a gloomy picture of the fiscal year ahead, thanks to a downturn in the US and a cooling fragrance market, but agile firms are finding brighter spots.


Prestige Hair Care’s Shampoo Problem

In recent years, prestige hair care has begun to grow at a faster rate than its mass competitors. The only problem: Shoppers still want drugstore shampoo.

Prestige Hair Care’s Shampoo Problem

In recent years, prestige hair care has begun to grow at a faster rate than its mass competitors. The only problem: Shoppers still want drugstore shampoo.


At the CFDA Awards, Recession Beauty Hacks Get Real

Guests like Addison Rae, Chloe Malle and Angel Reese talked getting ready for the demi-Met Gala — and the blush shades, drugstore hairsprays and makeup counters that got them there.

At the CFDA Awards, Recession Beauty Hacks Get Real

Guests like Addison Rae, Chloe Malle and Angel Reese talked getting ready for the demi-Met Gala — and the blush shades, drugstore hairsprays and makeup counters that got them there.


Gen Z’s New Humble Brag? Plastic Surgery.

‘They’re taking selfies of their plastic surgery appointments as if it’s a concert or a ‘get ready with me’ video,’ said one plastic surgeon. ‘They want everyone to know.’

Gen Z’s New Humble Brag? Plastic Surgery.

‘They’re taking selfies of their plastic surgery appointments as if it’s a concert or a ‘get ready with me’ video,’ said one plastic surgeon. ‘They want everyone to know.’


Estée Lauder Is Growing Again. Now Comes the Hard Part.

The US giant handily beat expectations and its own guidance in its latest earnings, but softness in the US and its hair and makeup businesses show it can’t take its foot off the gas yet.

Estée Lauder Is Growing Again. Now Comes the Hard Part.

The US giant handily beat expectations and its own guidance in its latest earnings, but softness in the US and its hair and makeup businesses show it can’t take its foot off the gas yet.


Is the Bush Back? Only if You Can Sell It.

Skims’ controversial ‘bush thong’ is just one gimmick in a long line of brands using body hair for PR stunts and runway shocks, sparking online discourse about how personal grooming has — and hasn’t — changed.

Is the Bush Back? Only if You Can Sell It.

Skims’ controversial ‘bush thong’ is just one gimmick in a long line of brands using body hair for PR stunts and runway shocks, sparking online discourse about how personal grooming has — and hasn’t — changed.


Indie Sneeze: Why Niche Fashion Wants In on Fragrance

Launching a perfume used to mean that a brand had arrived. Nowadays, independent labels like Chopova Lowena and Vaquera are releasing niche premium scents to attract entry-level shoppers.

Indie Sneeze: Why Niche Fashion Wants In on Fragrance

Launching a perfume used to mean that a brand had arrived. Nowadays, independent labels like Chopova Lowena and Vaquera are releasing niche premium scents to attract entry-level shoppers.


Bringing Back the Bombshell

The beauty looks from the 2025 Victoria’s Secret show, by Pat McGrath and Jawara Wauchope, championed lip gloss and big hair in what felt like a return to the mass brand’s high-glamour heyday.

Bringing Back the Bombshell

The beauty looks from the 2025 Victoria’s Secret show, by Pat McGrath and Jawara Wauchope, championed lip gloss and big hair in what felt like a return to the mass brand’s high-glamour heyday.


The Case for Lab-Grown Hair Extensions

Following a flurry of headlines alleging that synthetic hair extensions contain harmful chemicals, British company Ruka is launching a lab-made option using a complex formulation process, which it says is a safer alternative. Marketing and scaling its business could be just as complex.

The Case for Lab-Grown Hair Extensions

Following a flurry of headlines alleging that synthetic hair extensions contain harmful chemicals, British company Ruka is launching a lab-made option using a complex formulation process, which it says is a safer alternative. Marketing and scaling its business could be just as complex.