As Gen-Z begins to head to the altar, their emerging bridal preferences can create fresh revenue-generating opportunities for beauty companies. But savvy marketing and deployment is needed to fully realise their potential.
As Gen-Z begins to head to the altar, their emerging bridal preferences can create fresh revenue-generating opportunities for beauty companies. But savvy marketing and deployment is needed to fully realise their potential.
For collect-em-all beauty shoppers, designer straws are becoming the new lip glosses.
For collect-em-all beauty shoppers, designer straws are becoming the new lip glosses.
Once a symbol of assimilation in post-slavery America, the silk press has taken on a new life among young Black women, thanks to an old clip of Kamala Harris discussing her hair routine that went viral on TikTok.
Once a symbol of assimilation in post-slavery America, the silk press has taken on a new life among young Black women, thanks to an old clip of Kamala Harris discussing her hair routine that went viral on TikTok.
Lemme is a bigger brand than anyone wants to admit—even her.
Lemme is a bigger brand than anyone wants to admit—even her.
Gourmand fragrances are a shortcut for Gen-Z emotional investment.
Gourmand fragrances are a shortcut for Gen-Z emotional investment.
Tough love is making some shoppers hit “add to cart.”
Tough love is making some shoppers hit “add to cart.”
The hair services industry has a long history of discrediting Black hairstyles such as braids, locs and twists unworthy of study. Now, a new set of state laws will finally require cosmetology and barber schools to teach students how to style curly hair types.
The hair services industry has a long history of discrediting Black hairstyles such as braids, locs and twists unworthy of study. Now, a new set of state laws will finally require cosmetology and barber schools to teach students how to style curly hair types.
How “the skin barrier” became a stand-in for American female rage.
How “the skin barrier” became a stand-in for American female rage.
A new kind of Ozempic effect.
Seasonal staples like SPF and beachy scents are getting an update, while new product innovations have taken off thanks to influencers.
Seasonal staples like SPF and beachy scents are getting an update, while new product innovations have taken off thanks to influencers.
Just in time for the Olympics, Electrolytes are the new “it” ingredient.
Just in time for the Olympics, Electrolytes are the new “it” ingredient.
Beauty brand incubator Luxury Brand Partners, owner of the premium cosmetics and hair care lines, has tapped The Sage Group to suss out their options. By getting to this stage, they’ve reached a tier many incubated brands don’t.
Beauty brand incubator Luxury Brand Partners, owner of the premium cosmetics and hair care lines, has tapped The Sage Group to suss out their options. By getting to this stage, they’ve reached a tier many incubated brands don’t.
The US hair care company reported a 2.3 percent sales gain, its first in four quarters, and has made inroads on its transformation strategy, chief executive Amanda Baldwin told The Business of Beauty.