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Inside Ulta Beauty’s Turnaround Plan

As Sephora and Amazon encroach on its territory and draw younger shoppers, Ulta Beauty’s investor day covered strategies to enhance physical stores and keep Gen-Z and Gen Alpha’s attention.

Inside Ulta Beauty’s Turnaround Plan

As Sephora and Amazon encroach on its territory and draw younger shoppers, Ulta Beauty’s investor day covered strategies to enhance physical stores and keep Gen-Z and Gen Alpha’s attention.


How Beauty Blunders Go Viral and What Brands Do Next | The Debrief

Senior correspondent Sheena Butler-Young sits down with beauty correspondent Daniela Morosini to explore how brands handle the fallout from product launch failures and hair loss claims.

How Beauty Blunders Go Viral and What Brands Do Next | The Debrief

Senior correspondent Sheena Butler-Young sits down with beauty correspondent Daniela Morosini to explore how brands handle the fallout from product launch failures and hair loss claims.


The Business of Beauty Haul of Fame: Nordstrom’s Approach to Gen Alpha Beauty

‘Young Adult’ was a book fair genre. Now it’s a department store section.

The Business of Beauty Haul of Fame: Nordstrom’s Approach to Gen Alpha Beauty

‘Young Adult’ was a book fair genre. Now it’s a department store section.


The Sweet-Smelling Revival of Hair Perfume

Slow to catch on but booming post-pandemic, scents specifically made for hair are helping both fragrance houses and haircare brands grow.

The Sweet-Smelling Revival of Hair Perfume

Slow to catch on but booming post-pandemic, scents specifically made for hair are helping both fragrance houses and haircare brands grow.


The Business of Beauty Haul of Fame: Christmas in September

How advent calendars became a retailer’s secret weapon for fall sales.

The Business of Beauty Haul of Fame: Christmas in September

How advent calendars became a retailer’s secret weapon for fall sales.


The Business of Beauty Haul of Fame: Teyonah Parris Launches New Luxury Hair Line

Teyonah Parris is in the Marvel Cinematic Universe. Will that help her sell hair extensions?

The Business of Beauty Haul of Fame: Teyonah Parris Launches New Luxury Hair Line

Teyonah Parris is in the Marvel Cinematic Universe. Will that help her sell hair extensions?


Inside the Growing Hair Loss Market

Once a verboten topic, hair shedding testimonials and regrowth solutions are now flooding social media. A host of new startups are attempting to address the growing hair loss market, win consumer loyalty and provide sometimes-elusive results.

Inside the Growing Hair Loss Market

Once a verboten topic, hair shedding testimonials and regrowth solutions are now flooding social media. A host of new startups are attempting to address the growing hair loss market, win consumer loyalty and provide sometimes-elusive results.


The Business of Beauty Haul of Fame: Beauty Behind Bars

How anti-theft measures at drugstores created a new kind of influencer.

The Business of Beauty Haul of Fame: Beauty Behind Bars

How anti-theft measures at drugstores created a new kind of influencer.


Why Beauty Brands Keep Getting Accused of Causing Hair Loss — and What They Can Do About It

Mielle Organics is the latest company to face viral claims its products cause hair loss and scalp injury. How it navigates the next few weeks will determine whether this is a short-term setback or a serious threat to its long-term viability.

Why Beauty Brands Keep Getting Accused of Causing Hair Loss — and What They Can Do About It

Mielle Organics is the latest company to face viral claims its products cause hair loss and scalp injury. How it navigates the next few weeks will determine whether this is a short-term setback or a serious threat to its long-term viability.


The Business of Beauty Haul of Fame: Honey, I Shrunk the Core Audience

Micro-seeding is beauty’s new power play. Can it work?

The Business of Beauty Haul of Fame: Honey, I Shrunk the Core Audience

Micro-seeding is beauty’s new power play. Can it work?


The Business of Beauty Haul of Fame: How to Tell Oprah She’s Wrong

A primer from personal care CEO Katie Sturino, who actually did so.

The Business of Beauty Haul of Fame: How to Tell Oprah She’s Wrong

A primer from personal care CEO Katie Sturino, who actually did so.


The Business of Beauty Haul of Fame: Beauty and the Book Club

Your summer read may be doing double-duty as your latest source of makeup inspiration

The Business of Beauty Haul of Fame: Beauty and the Book Club

Your summer read may be doing double-duty as your latest source of makeup inspiration