Fragrance
Beauty’s Most Viral Brands Are Moving Offline
Trending beauty companies are looking to old-school forms of advertising like billboards, taxi wraps and wild posting to boost their brand awareness. Crafting a great out of home campaign means using a different playbook to what they might be used to.
Beauty’s Most Viral Brands Are Moving Offline
Trending beauty companies are looking to old-school forms of advertising like billboards, taxi wraps and wild posting to boost their brand awareness. Crafting a great out of home campaign means using a different playbook to what they might be used to.
Exclusive: L Catterton Invests in British Fragrance Brand Vyrao
The niche brand, founded by former fashion buyer Yasmin Sewell, has closed its second round of funding with Manzanita Capital and Estée Lauder’s corporate venture capital arm also participating.
Exclusive: L Catterton Invests in British Fragrance Brand Vyrao
The niche brand, founded by former fashion buyer Yasmin Sewell, has closed its second round of funding with Manzanita Capital and Estée Lauder’s corporate venture capital arm also participating.
The Impact of The Wellness Industry on Ethiopia’s Frankincense Trees Laid Bare
Demand for the popular health and beauty ingredient and aggressive illicit harvesting practices is driving the frankincense tree to the brink of extinction.
The Impact of The Wellness Industry on Ethiopia’s Frankincense Trees Laid Bare
Demand for the popular health and beauty ingredient and aggressive illicit harvesting practices is driving the frankincense tree to the brink of extinction.
The Business of Beauty Haul of Fame: Honey, I Shrunk the Core Audience
Micro-seeding is beauty’s new power play. Can it work?
The Business of Beauty Haul of Fame: Honey, I Shrunk the Core Audience
Micro-seeding is beauty’s new power play. Can it work?
A Deodorant Brand Bets on The ‘Aesop Effect’
Daniel Bense, a former Aesop executive, is putting his learnings from the Australian megabrand to work in a new premium personal care company.
A Deodorant Brand Bets on The ‘Aesop Effect’
Daniel Bense, a former Aesop executive, is putting his learnings from the Australian megabrand to work in a new premium personal care company.
The Business of Beauty Haul of Fame: How to Tell Oprah She’s Wrong
A primer from personal care CEO Katie Sturino, who actually did so.
The Business of Beauty Haul of Fame: How to Tell Oprah She’s Wrong
A primer from personal care CEO Katie Sturino, who actually did so.
Cult Gaia Gets Into Beauty With Fragrance Line
This week, the womenswear and accessories label is launching its first fragrance line. The three $228 scents are a major push towards its goal of becoming a full lifestyle brand.
Cult Gaia Gets Into Beauty With Fragrance Line
This week, the womenswear and accessories label is launching its first fragrance line. The three $228 scents are a major push towards its goal of becoming a full lifestyle brand.
To Restart Growth, Molton Brown Bets on Fine Fragrance
The British bath and body brand has been trying to grow its fragrance credentials since 2019. This week, it’s rolling out a brand refresh and new collection called Artists of Note, its boldest move yet.
To Restart Growth, Molton Brown Bets on Fine Fragrance
The British bath and body brand has been trying to grow its fragrance credentials since 2019. This week, it’s rolling out a brand refresh and new collection called Artists of Note, its boldest move yet.
The Business Opportunity in Gen-Z Bridal Beauty
As Gen-Z begins to head to the altar, their emerging bridal preferences can create fresh revenue-generating opportunities for beauty companies. But savvy marketing and deployment is needed to fully realise their potential.
The Business Opportunity in Gen-Z Bridal Beauty
As Gen-Z begins to head to the altar, their emerging bridal preferences can create fresh revenue-generating opportunities for beauty companies. But savvy marketing and deployment is needed to fully realise their potential.
The Business of Beauty Haul of Fame: Cash Is Thicker Than Water
For collect-em-all beauty shoppers, designer straws are becoming the new lip glosses.
The Business of Beauty Haul of Fame: Cash Is Thicker Than Water
For collect-em-all beauty shoppers, designer straws are becoming the new lip glosses.
With Ulta Beauty Entry, Ilia Wants to Go Mainstream
An early pioneer of 'clean' beauty, the premium cosmetics brand is jockeying to become a household name and conquer more categories and global territories.
With Ulta Beauty Entry, Ilia Wants to Go Mainstream
An early pioneer of 'clean' beauty, the premium cosmetics brand is jockeying to become a household name and conquer more categories and global territories.
A To-Do List for Estée Lauder’s Next CEO
Whoever steps into Fabrizio Freda’s Italian loafers in June 2025 has a big job on their hands, as the American beauty conglomerate battles softened demand internationally and on its home turf. Kickstarting meaningful growth will mean a fresh China strategy, channel and category overhauls, and generating some much needed buzz.
A To-Do List for Estée Lauder’s Next CEO
Whoever steps into Fabrizio Freda’s Italian loafers in June 2025 has a big job on their hands, as the American beauty conglomerate battles softened demand internationally and on its home turf. Kickstarting meaningful growth will mean a fresh China strategy, channel and category overhauls, and generating some much needed buzz.