Skip to main content

Cosmetics

Why Sephora Employees Fear ‘Chaotic’ Tween Shoppers

Preteens are parroting influencer speak and demanding anti-ageing products as the pressure to fit in intensifies.

Why Sephora Employees Fear ‘Chaotic’ Tween Shoppers

Preteens are parroting influencer speak and demanding anti-ageing products as the pressure to fit in intensifies.


Can China’s Biggest Beauty Company Win Over the World?

Proya Cosmetics, the largest beauty company in China, is looking beyond its own borders as Asian buyers bring more M&A options to global brands.

Can China’s Biggest Beauty Company Win Over the World?

Proya Cosmetics, the largest beauty company in China, is looking beyond its own borders as Asian buyers bring more M&A options to global brands.


Revlon’s Turnaround Plan Starts With Its Oldest Brand

Two years after emerging from bankruptcy, one of America’s first beauty conglomerates, Revlon, is looking to the future starting, with the past. Beginning with Elizabeth Arden, the company hopes to regain its former shine.

Revlon’s Turnaround Plan Starts With Its Oldest Brand

Two years after emerging from bankruptcy, one of America’s first beauty conglomerates, Revlon, is looking to the future starting, with the past. Beginning with Elizabeth Arden, the company hopes to regain its former shine.


Ulta Beauty CEO Details Mexico Store Locations, Brands

The retailer announced that it will open locations in Guadalajara, León, Tijuana and Monterrey with over 300 brands. 35 of those names, including Half Magic, Snif and a host of K-beauty brands, will be new to the market.

Ulta Beauty CEO Details Mexico Store Locations, Brands

The retailer announced that it will open locations in Guadalajara, León, Tijuana and Monterrey with over 300 brands. 35 of those names, including Half Magic, Snif and a host of K-beauty brands, will be new to the market.


Sonoma Brands Invests in British Beauty Distributor Discovered Brands

On Wednesday, the American private equity firm announced its minority investment of around $15 million in the London-based distributor which works with buzzy brands such as Ouai, Glow Recipe and Briogeo.

Sonoma Brands Invests in British Beauty Distributor Discovered Brands

On Wednesday, the American private equity firm announced its minority investment of around $15 million in the London-based distributor which works with buzzy brands such as Ouai, Glow Recipe and Briogeo.


The Self-Tanning Brands Winning Over Women of Colour

Gen-Z beauty consumers of colour are embracing self-tanning products. Their goals might not be to darken their skin, but to enhance radiance and glow, and even flip the script on colourism. To capture this new market, brands must play catch-up.

The Self-Tanning Brands Winning Over Women of Colour

Gen-Z beauty consumers of colour are embracing self-tanning products. Their goals might not be to darken their skin, but to enhance radiance and glow, and even flip the script on colourism. To capture this new market, brands must play catch-up.


Is Now the Moment for $160 Lipstick? Louis Vuitton Hopes So

The fashion house’s reveal of its debut cosmetics line has fired off a hot debate about the limits of what brands can charge for beauty. Will that noise translate into sales? Or did luxury’s biggest brand misjudge the moment?

Is Now the Moment for $160 Lipstick? Louis Vuitton Hopes So

The fashion house’s reveal of its debut cosmetics line has fired off a hot debate about the limits of what brands can charge for beauty. Will that noise translate into sales? Or did luxury’s biggest brand misjudge the moment?


A Star Was Born. Can It Happen Again?

Starface co-founder Julie Schott knew her latest product — and, hopefully, the brand’s next hero — was a hit when she heard they were getting shoplifted from drugstores.

A Star Was Born. Can It Happen Again?

Starface co-founder Julie Schott knew her latest product — and, hopefully, the brand’s next hero — was a hit when she heard they were getting shoplifted from drugstores.


Estée Lauder Companies Says Its Turnaround Is Working — Slowly

The company’s recovery plan is underway, and green shoots are appearing in key areas like China. But its core brands are still struggling, and competition is stacking up.

Estée Lauder Companies Says Its Turnaround Is Working — Slowly

The company’s recovery plan is underway, and green shoots are appearing in key areas like China. But its core brands are still struggling, and competition is stacking up.


Louis Vuitton Tests the Limits of Luxury Beauty With $160 Lipsticks

The range of 55 lipsticks, 10 lip balms and eight eyeshadow palettes will launch globally on Aug. 29 in select Louis Vuitton stores. At those prices, who’s buying?

Louis Vuitton Tests the Limits of Luxury Beauty With $160 Lipsticks

The range of 55 lipsticks, 10 lip balms and eight eyeshadow palettes will launch globally on Aug. 29 in select Louis Vuitton stores. At those prices, who’s buying?


‘Vibe Marketing’ Is Taking Over Beauty. What Is It?

Generative AI is being adopted across the beauty industry to create everything from product images to formulas themselves, based on prompted “vibes.” As more companies utilise these tools for efficiency, they risk losing the creative touch that separates storytelling from slop.

‘Vibe Marketing’ Is Taking Over Beauty. What Is It?

Generative AI is being adopted across the beauty industry to create everything from product images to formulas themselves, based on prompted “vibes.” As more companies utilise these tools for efficiency, they risk losing the creative touch that separates storytelling from slop.


Why Ulta Beauty and Target Broke Up

The largest beauty retailer in the US announced it will not renew its shop-in-shop partnership with Target. While initially popular, poor execution, changing shopping habits and overlap between the two stores’ locations and customers brought the collaboration to a halt, experts said.

Why Ulta Beauty and Target Broke Up

The largest beauty retailer in the US announced it will not renew its shop-in-shop partnership with Target. While initially popular, poor execution, changing shopping habits and overlap between the two stores’ locations and customers brought the collaboration to a halt, experts said.