Cosmetics

Europe’s Beauty Consumers Are in Play. Who Will Win Them?
European shoppers are increasingly buying beauty online, but local merchants face stiff competition from newer giants like Amazon and TikTok Shop.

Europe’s Beauty Consumers Are in Play. Who Will Win Them?
European shoppers are increasingly buying beauty online, but local merchants face stiff competition from newer giants like Amazon and TikTok Shop.

Why Pat McGrath Labs Filed for Bankruptcy
Once valued at $1 billion, the makeup brand has struggled to balance its creative point of view with commercial viability.

Why Pat McGrath Labs Filed for Bankruptcy
Once valued at $1 billion, the makeup brand has struggled to balance its creative point of view with commercial viability.

2016’s Hottest Beauty Brands: Where Are They Now?
While social media is nostalgic for the year that birthed the cut crease and contouring, many of the brands that benefitted at the time are now behind the curve.

2016’s Hottest Beauty Brands: Where Are They Now?
While social media is nostalgic for the year that birthed the cut crease and contouring, many of the brands that benefitted at the time are now behind the curve.

The Brands Taking Boomers Back to Their Punk Roots
Older consumers are embracing ever more vibrant shades of hair dye, tempted by unique formulations and maturer marketing. Gen X founders say it’s a shift, not a trend.

The Brands Taking Boomers Back to Their Punk Roots
Older consumers are embracing ever more vibrant shades of hair dye, tempted by unique formulations and maturer marketing. Gen X founders say it’s a shift, not a trend.

Opinion: Creatives Should Not Fear the AI Revolution
Generative AI tools take the toil out of image making. But learning how to use them is where the real work begins, writes Isamaya Ffrench.

Opinion: Creatives Should Not Fear the AI Revolution
Generative AI tools take the toil out of image making. But learning how to use them is where the real work begins, writes Isamaya Ffrench.

Shiseido Faces Tough Turnaround After Costly Cosmetics Stumbles
Once a formidable challenger to L’Oréal and the Estée Lauder Companies, Japan's largest beauty conglomerate is navigating its biggest challenge in decades, hurt by a costly misfire in North America and pressure from international rivals.

Shiseido Faces Tough Turnaround After Costly Cosmetics Stumbles
Once a formidable challenger to L’Oréal and the Estée Lauder Companies, Japan's largest beauty conglomerate is navigating its biggest challenge in decades, hurt by a costly misfire in North America and pressure from international rivals.

This Valentine’s Day, Beauty Brands Look to the Single Shopper
As brands gear up for the Feb. 14 holiday, they must reckon with shoppers who are increasingly single, cynical and happier on their own than with a date. If sex (or even love) won’t sell, what will?

This Valentine’s Day, Beauty Brands Look to the Single Shopper
As brands gear up for the Feb. 14 holiday, they must reckon with shoppers who are increasingly single, cynical and happier on their own than with a date. If sex (or even love) won’t sell, what will?

The Hottest Beauty M&A Targets of 2026
My take on the beauty brands that are going to cross the finish line this year.

The Hottest Beauty M&A Targets of 2026
My take on the beauty brands that are going to cross the finish line this year.

Exclusive: Eurazeo to Shut Down Brand Investment Arm
The French private equity firm, a former investor in Farfetch and Pat McGrath Labs with current stakes in beauty companies like Beekman 1802 and Gisou, is in the process of dissolving its consumer investment arm, sources told The Business of Beauty.

Exclusive: Eurazeo to Shut Down Brand Investment Arm
The French private equity firm, a former investor in Farfetch and Pat McGrath Labs with current stakes in beauty companies like Beekman 1802 and Gisou, is in the process of dissolving its consumer investment arm, sources told The Business of Beauty.

Inside Beauty’s 2026 M&A Pipeline | The Debrief
Estée Lauder’s attempt to sell Too Faced, Smashbox and Dr. Jart is just the start of what’s likely to be a busy year for deals, as beauty editor Priya Rao explains.

Inside Beauty’s 2026 M&A Pipeline | The Debrief
Estée Lauder’s attempt to sell Too Faced, Smashbox and Dr. Jart is just the start of what’s likely to be a busy year for deals, as beauty editor Priya Rao explains.

How to Sell the Same Lipstick Twice
Resurrecting hero products can be a lucrative beauty strategy — but change the formula too much, and risk a crash-and-burn.

How to Sell the Same Lipstick Twice
Resurrecting hero products can be a lucrative beauty strategy — but change the formula too much, and risk a crash-and-burn.

How the K-Shaped Economy Is Redefining the Lipstick Effect
Skincare, makeup and fragrance are often touted for their ability to withstand market turbulence, but a splintering economic landscape is testing them in new ways.

How the K-Shaped Economy Is Redefining the Lipstick Effect
Skincare, makeup and fragrance are often touted for their ability to withstand market turbulence, but a splintering economic landscape is testing them in new ways.