Cosmetics
How Anastasia Beverly Hills Lost Its Footing
The influencer-favourite brand seemed on rocket-like trajectory in the 2010s, culminating in a reported $3 billion valuation in 2018. But since then, trends have shifted, sales have slid, debt has mounted and its main investor, the private equity firm TPG Capital, is ready to move on.
How Anastasia Beverly Hills Lost Its Footing
The influencer-favourite brand seemed on rocket-like trajectory in the 2010s, culminating in a reported $3 billion valuation in 2018. But since then, trends have shifted, sales have slid, debt has mounted and its main investor, the private equity firm TPG Capital, is ready to move on.
The TikTok ‘It Boy’ Who’s Getting Men to Wear Makeup
19-year-old Bach Buquen’s ‘hetero dude’ image could push more of his male Gen-Z peers to buy into cosmetics, creating growth opportunities for brands with genderless lines.
The TikTok ‘It Boy’ Who’s Getting Men to Wear Makeup
19-year-old Bach Buquen’s ‘hetero dude’ image could push more of his male Gen-Z peers to buy into cosmetics, creating growth opportunities for brands with genderless lines.
The Business of Beauty Haul of Fame: Scaring Is Caring
Why murder sells mascara.
Inside Ulta Beauty’s Turnaround Plan
As Sephora and Amazon encroach on its territory and draw younger shoppers, Ulta Beauty’s investor day covered strategies to enhance physical stores and keep Gen-Z and Gen Alpha’s attention.
Inside Ulta Beauty’s Turnaround Plan
As Sephora and Amazon encroach on its territory and draw younger shoppers, Ulta Beauty’s investor day covered strategies to enhance physical stores and keep Gen-Z and Gen Alpha’s attention.
‘Clean-Girl’ Beauty’s Next Stop: Ultra-Glam Dubai
Saie, Kosas, Ilia and Glossier are among the beauty brands launching at Sephora Middle East this fall as the GCC countries become a priority for global expansion.
‘Clean-Girl’ Beauty’s Next Stop: Ultra-Glam Dubai
Saie, Kosas, Ilia and Glossier are among the beauty brands launching at Sephora Middle East this fall as the GCC countries become a priority for global expansion.
Refy Bets the Indie Beauty Boom Isn’t Over Yet
Despite a slowdown in the M&A pipeline and rising pressure on indie brands, British cosmetics company Refy thinks it can buck the trend and become a breakout star. Pulling it off will require careful calibration to help it broaden its presence without denting its status.
Refy Bets the Indie Beauty Boom Isn’t Over Yet
Despite a slowdown in the M&A pipeline and rising pressure on indie brands, British cosmetics company Refy thinks it can buck the trend and become a breakout star. Pulling it off will require careful calibration to help it broaden its presence without denting its status.
The Business of Beauty Haul of Fame: Nordstrom’s Approach to Gen Alpha Beauty
‘Young Adult’ was a book fair genre. Now it’s a department store section.
The Business of Beauty Haul of Fame: Nordstrom’s Approach to Gen Alpha Beauty
‘Young Adult’ was a book fair genre. Now it’s a department store section.
The Business of Beauty Haul of Fame: Christmas in September
How advent calendars became a retailer’s secret weapon for fall sales.
The Business of Beauty Haul of Fame: Christmas in September
How advent calendars became a retailer’s secret weapon for fall sales.
What to Do When a Beauty Product Launch Goes Wrong
The backlash that follows a botched product launch can quickly spill over from a bad news cycle to an all-out PR crisis. Beauty brands have the power to foresee these events, and stop them happening, providing they’re willing to do the legwork.
What to Do When a Beauty Product Launch Goes Wrong
The backlash that follows a botched product launch can quickly spill over from a bad news cycle to an all-out PR crisis. Beauty brands have the power to foresee these events, and stop them happening, providing they’re willing to do the legwork.
The Business of Beauty Haul of Fame: Teyonah Parris Launches New Luxury Hair Line
Teyonah Parris is in the Marvel Cinematic Universe. Will that help her sell hair extensions?
The Business of Beauty Haul of Fame: Teyonah Parris Launches New Luxury Hair Line
Teyonah Parris is in the Marvel Cinematic Universe. Will that help her sell hair extensions?
Beauty’s Most Viral Brands Are Moving Offline
Trending beauty companies are looking to old-school forms of advertising like billboards, taxi wraps and wild posting to boost their brand awareness. Crafting a great out of home campaign means using a different playbook to what they might be used to.
Beauty’s Most Viral Brands Are Moving Offline
Trending beauty companies are looking to old-school forms of advertising like billboards, taxi wraps and wild posting to boost their brand awareness. Crafting a great out of home campaign means using a different playbook to what they might be used to.
Urban Decay’s ‘Naked’ Relaunch Is a Hit. Now Comes the Hard Part.
The L’Oréal-owned cosmetics brand discontinued its first smash hit product, the Naked eyeshadow palette, in 2018. It’s hoping a limited edition re-run could hold the key to a wider brand reboot.
Urban Decay’s ‘Naked’ Relaunch Is a Hit. Now Comes the Hard Part.
The L’Oréal-owned cosmetics brand discontinued its first smash hit product, the Naked eyeshadow palette, in 2018. It’s hoping a limited edition re-run could hold the key to a wider brand reboot.