Cosmetics
When Every Product Launch Is a Holiday
There’s a reason so many brands celebrate holidays like National Lash Day or National Fragrance Day — and he lives in North Dakota.
When Every Product Launch Is a Holiday
There’s a reason so many brands celebrate holidays like National Lash Day or National Fragrance Day — and he lives in North Dakota.
Ulta Beauty Braces for a Challenging 2025
The US retailer indicates a soft start to 2025 amid a global beauty slowdown.
Ulta Beauty Braces for a Challenging 2025
The US retailer indicates a soft start to 2025 amid a global beauty slowdown.
Bringing the French Pharmacy to American Retail
French girl beauty, as both a promise and value proposition, has always sold well globally, but the market for pharmacy-inspired skincare has never been more crowded — especially in the US.
Bringing the French Pharmacy to American Retail
French girl beauty, as both a promise and value proposition, has always sold well globally, but the market for pharmacy-inspired skincare has never been more crowded — especially in the US.
What Happened to Pat McGrath Labs?
The brand founded by the legendary makeup artist nearly a decade ago is struggling. Once valued at over $1 billion, the line is worth a fraction of that today. Multiple rounds of layoffs, and signs of behind-the-scenes turmoil raise questions about what went wrong and how the business can get back on track.
What Happened to Pat McGrath Labs?
The brand founded by the legendary makeup artist nearly a decade ago is struggling. Once valued at over $1 billion, the line is worth a fraction of that today. Multiple rounds of layoffs, and signs of behind-the-scenes turmoil raise questions about what went wrong and how the business can get back on track.
How to Buy a Vogue Spread
A clean girl makeup brand makes a case for the online-offline campaign, using a recent brand trip as an advertorial opportunity.
How to Buy a Vogue Spread
A clean girl makeup brand makes a case for the online-offline campaign, using a recent brand trip as an advertorial opportunity.
What It Takes to Sell Beauty on Douyin
Much like its Western counterpart TikTok, the short-form video app Douyin has become a vital part of the beauty marketing and e-commerce playbook in China. But growth on the app can be just as ephemeral as its trends.
What It Takes to Sell Beauty on Douyin
Much like its Western counterpart TikTok, the short-form video app Douyin has become a vital part of the beauty marketing and e-commerce playbook in China. But growth on the app can be just as ephemeral as its trends.
Louis Vuitton to Launch Makeup Line
The luxury fashion house will release a line of colour cosmetics this autumn, with the renowned British makeup artist Pat McGrath as its creative director.
Louis Vuitton to Launch Makeup Line
The luxury fashion house will release a line of colour cosmetics this autumn, with the renowned British makeup artist Pat McGrath as its creative director.
The Business of Beauty Haul of Fame: Hair Brooches Are Here. Don’t Panic.
Logo pins have been a recurring theme during Fashion Month — and also have a beauty tie-in.
The Business of Beauty Haul of Fame: Hair Brooches Are Here. Don’t Panic.
Logo pins have been a recurring theme during Fashion Month — and also have a beauty tie-in.
Uoma Beauty Founder Sues the Brand’s New Owners
The suit alleges that the December 2023 purchase of the brand’s assets was an unauthorised sale, and seeks damages for “unjust enrichment”.
Uoma Beauty Founder Sues the Brand’s New Owners
The suit alleges that the December 2023 purchase of the brand’s assets was an unauthorised sale, and seeks damages for “unjust enrichment”.
The Business of Beauty Global Awards: An Update on 2024’s Winners
The winners of BoF’s inaugural annual award for beauty startups have secured new retail partners, funding and collaborations in the past year.
The Business of Beauty Global Awards: An Update on 2024’s Winners
The winners of BoF’s inaugural annual award for beauty startups have secured new retail partners, funding and collaborations in the past year.
The Business of Beauty Haul of Fame: Dewiness Is Next To Godliness
If you want to sell a cult beauty product, you’re going to have to evangelize people.
The Business of Beauty Haul of Fame: Dewiness Is Next To Godliness
If you want to sell a cult beauty product, you’re going to have to evangelize people.
A TikTok-Famous Brand Gets Ready for Life Offline
Liverpool-based mass cosmetics brand Made by Mitchell was on the brink of closure when TikTok Shop made it a star. Now it has its sights set on making a splash in wholesale, too.
A TikTok-Famous Brand Gets Ready for Life Offline
Liverpool-based mass cosmetics brand Made by Mitchell was on the brink of closure when TikTok Shop made it a star. Now it has its sights set on making a splash in wholesale, too.