Cosmetics
Beauty Dupes Are More Expensive Than the Originals Now
Your lipstick’s evil twin is gonna cost you. After years of cheap copycats, a new slew of makeup doppelgangers boast near-identical formulas and packaging… and higher prices. Here’s why shoppers are buying them anyway.
Beauty Dupes Are More Expensive Than the Originals Now
Your lipstick’s evil twin is gonna cost you. After years of cheap copycats, a new slew of makeup doppelgangers boast near-identical formulas and packaging… and higher prices. Here’s why shoppers are buying them anyway.
The Beauty and Fashion Brands That Won Coachella 2025
Buzzy brands Rhode and Revolve dominated the festival, according to an analysis of earned media value on influencer posts.
The Beauty and Fashion Brands That Won Coachella 2025
Buzzy brands Rhode and Revolve dominated the festival, according to an analysis of earned media value on influencer posts.
How Trendmood Gets the Scoop
The 13-year-old Instagram account — run by makeup artist Sophie Shab — is known for breaking beauty launches before anyone else. Shab is expanding her empire, inking brand partnerships and planning to open her first pop-up this summer.
How Trendmood Gets the Scoop
The 13-year-old Instagram account — run by makeup artist Sophie Shab — is known for breaking beauty launches before anyone else. Shab is expanding her empire, inking brand partnerships and planning to open her first pop-up this summer.
The New Holy Trinity: Hailey, Selena and (Surprise!) Ariana
How cynics and shoppers came around to a glitter-infused makeup line, and why it’s now beating everyone — including Rare Beauty — at the Instagram metric game.
The New Holy Trinity: Hailey, Selena and (Surprise!) Ariana
How cynics and shoppers came around to a glitter-infused makeup line, and why it’s now beating everyone — including Rare Beauty — at the Instagram metric game.
Can Off-White Mogul Davide De Giglio Pull Off Another Big Exit?
Amid reports that the De Giglio-backed, Hailey Bieber-fronted brand Rhode is exploring a sale for more than $1 billion, the stealthy operator-turned-investor speaks for the first time about his bets in beauty — and his return to fashion.
Can Off-White Mogul Davide De Giglio Pull Off Another Big Exit?
Amid reports that the De Giglio-backed, Hailey Bieber-fronted brand Rhode is exploring a sale for more than $1 billion, the stealthy operator-turned-investor speaks for the first time about his bets in beauty — and his return to fashion.
What’s Next for TikTok Shop’s Billion-Dollar Beauty Business
Influencer-led exposure and a 'halo effect' across channels have made TikTok a first stop for brand and product launches even as the app faces an unpredictable future in the US.
What’s Next for TikTok Shop’s Billion-Dollar Beauty Business
Influencer-led exposure and a 'halo effect' across channels have made TikTok a first stop for brand and product launches even as the app faces an unpredictable future in the US.
How Jones Road Used AI for Its Biggest Campaign Ever
The premium American cosmetics maker used tools like OpenAI’s Deep Research to scrape the internet for customer insights to inform its new advertising campaign — and says the results better empowered its human creative team.
How Jones Road Used AI for Its Biggest Campaign Ever
The premium American cosmetics maker used tools like OpenAI’s Deep Research to scrape the internet for customer insights to inform its new advertising campaign — and says the results better empowered its human creative team.
Why Universities Are Becoming Beauty Schools
From Ivies to art institutes, more colleges than ever offer classes on the beauty industry. Here’s why makeup is becoming an academic pursuit, and how beauty brands can leverage the movement for new customer acquisition.
Why Universities Are Becoming Beauty Schools
From Ivies to art institutes, more colleges than ever offer classes on the beauty industry. Here’s why makeup is becoming an academic pursuit, and how beauty brands can leverage the movement for new customer acquisition.
The Makeup Tutorial Makes a Comeback
As consumers demand more knowledge, professional makeup artists are replacing influencers, creating tutorials that teach valuable techniques and foster brand loyalty without the sales pitch.
The Makeup Tutorial Makes a Comeback
As consumers demand more knowledge, professional makeup artists are replacing influencers, creating tutorials that teach valuable techniques and foster brand loyalty without the sales pitch.
What Happened to Pat McGrath Labs? | The Debrief
Once hailed as a billion-dollar beauty brand, Pat McGrath Labs is now facing an uncertain future. The Business of Beauty's Brennan Kilbane and Priya Rao join The Debrief to explore how creative genius doesn’t always translate into operational success.
What Happened to Pat McGrath Labs? | The Debrief
Once hailed as a billion-dollar beauty brand, Pat McGrath Labs is now facing an uncertain future. The Business of Beauty's Brennan Kilbane and Priya Rao join The Debrief to explore how creative genius doesn’t always translate into operational success.
What Colour Is Gen Alpha’s Millennial Pink? All Of Them
After seeing how beauty's youngest customer has been drawn to Drunk Elephant’s bright, colourful packages, labels are pushing a string of vibrant launches to capture shoppers’ attention.
What Colour Is Gen Alpha’s Millennial Pink? All Of Them
After seeing how beauty's youngest customer has been drawn to Drunk Elephant’s bright, colourful packages, labels are pushing a string of vibrant launches to capture shoppers’ attention.
Building a Better Beauty CEO
As more beauty brands restructure or get acquired, their employees feel increasingly anxious. One chief executive says it doesn’t have to be that way.
Building a Better Beauty CEO
As more beauty brands restructure or get acquired, their employees feel increasingly anxious. One chief executive says it doesn’t have to be that way.