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Cosmetics

Chinese Beauty Brands Explore Foreign M&A to Spur Growth

Following S’Young Group’s acquisition of US luxury brand Revive Skincare in 2024, Chinese companies are evaluating whether to snap up foreign brands to broaden their global reach.

Chinese Beauty Brands Explore Foreign M&A to Spur Growth

Following S’Young Group’s acquisition of US luxury brand Revive Skincare in 2024, Chinese companies are evaluating whether to snap up foreign brands to broaden their global reach.


The Business of Beauty Global Forum: Our Place in Culture

Now in its third year, The Business of Beauty Global Forum kicked off its first day with conversations around how culture is shaping today’s beauty industry, featuring SpaceNK CEO Andy Lightfoot, Lip Bar founder Melissa Butler and more.

The Business of Beauty Global Forum: Our Place in Culture

Now in its third year, The Business of Beauty Global Forum kicked off its first day with conversations around how culture is shaping today’s beauty industry, featuring SpaceNK CEO Andy Lightfoot, Lip Bar founder Melissa Butler and more.


The State of Fashion: Beauty Report — Solving the Growth Puzzle

Beauty’s era of effortless growth is giving way to a more complex landscape. Download the second volume of BoF and McKinsey & Company’s industry report to learn how to navigate evolving consumer expectations, market deceleration and regional volatility in the years ahead.

The State of Fashion: Beauty Report — Solving the Growth Puzzle

Beauty’s era of effortless growth is giving way to a more complex landscape. Download the second volume of BoF and McKinsey & Company’s industry report to learn how to navigate evolving consumer expectations, market deceleration and regional volatility in the years ahead.


Korean Beauty Start-Ups Bet Booming US Demand Outlasts Tariff Pain

South Korean cosmetic start-ups like Beauty of Joseon, Torriden and d’Alba are in talks with major US retailers to expand their brick-and-mortar presences in the world’s biggest consumer market.

Korean Beauty Start-Ups Bet Booming US Demand Outlasts Tariff Pain

South Korean cosmetic start-ups like Beauty of Joseon, Torriden and d’Alba are in talks with major US retailers to expand their brick-and-mortar presences in the world’s biggest consumer market.


Beauty’s Hottest New Trend: The Founder Buyback

Original influencer Huda Kattan has regained majority ownership of her namesake beauty brand and sent a message to the greater industry: When it’s time to course-correct, you need your best driver.

Beauty’s Hottest New Trend: The Founder Buyback

Original influencer Huda Kattan has regained majority ownership of her namesake beauty brand and sent a message to the greater industry: When it’s time to course-correct, you need your best driver.


Why Hailey Bieber Won the Celebrity Beauty Lottery | The Debrief

E.l.f. Beauty’s $1 billion acquisition of Rhode demonstrates the power of authentic branding amid a sea of generic beauty lines fronted by famous faces.

Why Hailey Bieber Won the Celebrity Beauty Lottery | The Debrief

E.l.f. Beauty’s $1 billion acquisition of Rhode demonstrates the power of authentic branding amid a sea of generic beauty lines fronted by famous faces.


How Fara Homidi Uses Cool to Sell Cosmetics

In a beauty universe controlled by celebrity, is there room for Fara Homidi’s under-the-radar version of luxury desire? A new product launch in June could give us — and her — the answer.

How Fara Homidi Uses Cool to Sell Cosmetics

In a beauty universe controlled by celebrity, is there room for Fara Homidi’s under-the-radar version of luxury desire? A new product launch in June could give us — and her — the answer.


E.l.f. Beauty Acquires Hailey Bieber’s Rhode Skin for $1 Billion

In an interview with The Business of Beauty, E.l.f. chairman and chief executive Tarang Amin said the two brands recognised the “power” of joining forces.

E.l.f. Beauty Acquires Hailey Bieber’s Rhode Skin for $1 Billion

In an interview with The Business of Beauty, E.l.f. chairman and chief executive Tarang Amin said the two brands recognised the “power” of joining forces.


How to Rebrand Without Losing Your Fans

When growth plateaus, beauty companies may remix their logos, colour schemes and even products in the hopes of appealing to a wider audience or re-engaging their core. But finding a new brand identity can sometimes mean upsetting fans of the old one.

How to Rebrand Without Losing Your Fans

When growth plateaus, beauty companies may remix their logos, colour schemes and even products in the hopes of appealing to a wider audience or re-engaging their core. But finding a new brand identity can sometimes mean upsetting fans of the old one.


Beauty Is in Its Flop Era | The Debrief

Once thought to be resistant to economic downturns, the beauty industry is facing a significant slowdown. This week on The Debrief, BoF’s Daniela Morosini explains why consumers are pulling back and what brands can do next.

Beauty Is in Its Flop Era | The Debrief

Once thought to be resistant to economic downturns, the beauty industry is facing a significant slowdown. This week on The Debrief, BoF’s Daniela Morosini explains why consumers are pulling back and what brands can do next.


Want to Sell Lip Gloss? Get Boys to Do It

Lancôme’s Juicy Tubes campaign meant to coast on nostalgia. It found a new campaign niche instead.

Want to Sell Lip Gloss? Get Boys to Do It

Lancôme’s Juicy Tubes campaign meant to coast on nostalgia. It found a new campaign niche instead.


How an Indie Beauty Brand Finds Its Hero

Breakout products like Cécred’s Restoring Hair & Edge Drops or Topicals’ Faded Serum aren’t just sales drivers — they shape a brand’s identity, fuel customer loyalty and lay the foundation for long-term growth. But finding one takes more than luck.

How an Indie Beauty Brand Finds Its Hero

Breakout products like Cécred’s Restoring Hair & Edge Drops or Topicals’ Faded Serum aren’t just sales drivers — they shape a brand’s identity, fuel customer loyalty and lay the foundation for long-term growth. But finding one takes more than luck.