Body Care
How TikTok Trends Feed the Beauty Product Pipeline
TikTok trends have caused entire product categories, from snail mucin serums to bronzing drops, to go mainstream, but that pipeline’s future is uncertain.
How TikTok Trends Feed the Beauty Product Pipeline
TikTok trends have caused entire product categories, from snail mucin serums to bronzing drops, to go mainstream, but that pipeline’s future is uncertain.
Estée Lauder Knows How to Cut Costs. Can It Also Rebuild Growth?
Tuesday’s second-quarter earnings detailed the conglomerate’s plans to streamline the business, with more job cuts and corporate restructuring to come. Getting the company back to growth will mean closing the intention gap.
Estée Lauder Knows How to Cut Costs. Can It Also Rebuild Growth?
Tuesday’s second-quarter earnings detailed the conglomerate’s plans to streamline the business, with more job cuts and corporate restructuring to come. Getting the company back to growth will mean closing the intention gap.
The Niche Fragrance Brands Set to Break Through in 2025
Beauty’s most dynamic category is outperforming an otherwise cooling market, with no shortage of hopeful new brands or viral moments. These are the brands to watch.
The Niche Fragrance Brands Set to Break Through in 2025
Beauty’s most dynamic category is outperforming an otherwise cooling market, with no shortage of hopeful new brands or viral moments. These are the brands to watch.
The Business of Beauty Haul of Fame: Show, Don’t Smell
Can’t sniff a new fragrance? You might be more likely to buy it.
The Business of Beauty Haul of Fame: Show, Don’t Smell
Can’t sniff a new fragrance? You might be more likely to buy it.
The Business of Beauty Haul of Fame: How Lip Gloss Doubled Its Price
All about those zinc-topped tubes, and why they’re everywhere right now.
The Business of Beauty Haul of Fame: How Lip Gloss Doubled Its Price
All about those zinc-topped tubes, and why they’re everywhere right now.
The 5 Biggest Wellness Themes to Watch in 2025
From the ascendence of “longevity” to the widespread adoption of GLP-1 drugs, the wellness conversation has changed — even if the content remains familiar.
The 5 Biggest Wellness Themes to Watch in 2025
From the ascendence of “longevity” to the widespread adoption of GLP-1 drugs, the wellness conversation has changed — even if the content remains familiar.
Exclusive: Touchland Unveils First Fragrance Collection
The hand sanitiser brand celebrates its first category expansion — and tenfold growth — with a line of eight skincare-infused hair and body mists.
Exclusive: Touchland Unveils First Fragrance Collection
The hand sanitiser brand celebrates its first category expansion — and tenfold growth — with a line of eight skincare-infused hair and body mists.
The Business of Beauty Haul of Fame: Can You Dupe Your Way to the Top?
MCoBeauty is blatant in its copycat approach. Today, it enters Target.
The Business of Beauty Haul of Fame: Can You Dupe Your Way to the Top?
MCoBeauty is blatant in its copycat approach. Today, it enters Target.
Beauty’s Top M&A Targets for 2025
After a slow year for acquisitions, brands and investors alike are hoping that 2025 will yield bigger exits. But with most strategic buyers like L’Oréal and Estée Lauder operating with an even narrower lens, only a select few firms will make it.
Beauty’s Top M&A Targets for 2025
After a slow year for acquisitions, brands and investors alike are hoping that 2025 will yield bigger exits. But with most strategic buyers like L’Oréal and Estée Lauder operating with an even narrower lens, only a select few firms will make it.
Apply Now: The Business of Beauty Global Awards 2025
In June, BoF will honour six entrepreneurs shaping the future of the beauty industry at the third edition of The Business of Beauty Global Forum 2025. Apply for your chance to join us.
Apply Now: The Business of Beauty Global Awards 2025
In June, BoF will honour six entrepreneurs shaping the future of the beauty industry at the third edition of The Business of Beauty Global Forum 2025. Apply for your chance to join us.
How Do You Make Body Lotion Cool?
The brands driving the body care boom are using technology, innovation, fragrance and collaborations to make their personal care products covetable.
How Do You Make Body Lotion Cool?
The brands driving the body care boom are using technology, innovation, fragrance and collaborations to make their personal care products covetable.
The Business of Beauty Haul of Fame: You’re Such a Tool
Brushes for makeup, hair, and even serum (really) are poised to go big in 2025.
The Business of Beauty Haul of Fame: You’re Such a Tool
Brushes for makeup, hair, and even serum (really) are poised to go big in 2025.