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wholesale

Direct-to-Consumer

The Year Ahead: The DTC Reckoning Is Coming For Fashion

Mounting digital marketing costs and e-commerce readjustments have put the viability of pure direct-to-consumer business models into question. The State of Fashion 2023 reveals that most brands will need to diversify their channel mix beyond DTC to generate growth.

Direct-to-Consumer

The Year Ahead: The DTC Reckoning Is Coming For Fashion

Mounting digital marketing costs and e-commerce readjustments have put the viability of pure direct-to-consumer business models into question. The State of Fashion 2023 reveals that most brands will need to diversify their channel mix beyond DTC to generate growth.


Direct-to-Consumer

How Amazon Fits Into the New DTC Playbook

Digital brands that once steered clear of Amazon are more open to selling on the marketplace, as the e-commerce slowdown and rising marketing costs makes it harder to find customers on their own.

Direct-to-Consumer

How Amazon Fits Into the New DTC Playbook

Digital brands that once steered clear of Amazon are more open to selling on the marketplace, as the e-commerce slowdown and rising marketing costs makes it harder to find customers on their own.


Direct-to-Consumer

Allbirds Co-CEO On Why DTC Brands Are Going Multichannel

Today, running an online business requires more than just a Shopify storefront and ads on social media, explains Allbirds co-founder and co-CEO in an interview for The State of Fashion 2023.

Direct-to-Consumer

Allbirds Co-CEO On Why DTC Brands Are Going Multichannel

Today, running an online business requires more than just a Shopify storefront and ads on social media, explains Allbirds co-founder and co-CEO in an interview for The State of Fashion 2023.


Sports

How to Break Into Wholesale

Emerging labels can catch the eyes of inundated buyers through savvy pitching, leveraging relationships with celebrity fans and compelling social-media profiles.

Sports

How to Break Into Wholesale

Emerging labels can catch the eyes of inundated buyers through savvy pitching, leveraging relationships with celebrity fans and compelling social-media profiles.


Direct-to-Consumer

Why the New Guard of Digital Brands Are Embracing Wholesale

When even Glossier and Allbirds are signing deals with multi-brand retailers, it’s clear the go-it-alone era is over. Here’s how some new brands are building wholesale into their business plan from the get-go.

Direct-to-Consumer

Why the New Guard of Digital Brands Are Embracing Wholesale

When even Glossier and Allbirds are signing deals with multi-brand retailers, it’s clear the go-it-alone era is over. Here’s how some new brands are building wholesale into their business plan from the get-go.


Luxury

Why Luxury’s Counterfeit Problem Is Getting Worse

It’s easier than ever for consumers to buy fakes online. But the spike in counterfeit sales may also have something to do with how brands themselves are pricing and marketing their products.

Luxury

Why Luxury’s Counterfeit Problem Is Getting Worse

It’s easier than ever for consumers to buy fakes online. But the spike in counterfeit sales may also have something to do with how brands themselves are pricing and marketing their products.


Sustainability

How Sustainable Designers Can Make Wholesale Work

Landing a big retail partner can be transformative for an emerging brand, but managing the pressures of the wholesale system can be particularly challenging for labels that want to operate responsibly.

Sustainability

How Sustainable Designers Can Make Wholesale Work

Landing a big retail partner can be transformative for an emerging brand, but managing the pressures of the wholesale system can be particularly challenging for labels that want to operate responsibly.


Retail

BoF LIVE | Can On Set a New Pace for Sportswear?

A panel of experts discuss how On has transformed its unconventional performance-running shoes into one of the world’s most recognisable footwear brands.

Retail

BoF LIVE | Can On Set a New Pace for Sportswear?

A panel of experts discuss how On has transformed its unconventional performance-running shoes into one of the world’s most recognisable footwear brands.


Partner Content

Optimising Wholesale for the Future

At Coterie in New York on September 18, leaders from showcasing brands Silk Laundry, HNST and Magnlens joined BoF on stage to share their insights on the evolution of the wholesale market and their focus areas to find growth in today’s market.

Partner Content

Optimising Wholesale for the Future

At Coterie in New York on September 18, leaders from showcasing brands Silk Laundry, HNST and Magnlens joined BoF on stage to share their insights on the evolution of the wholesale market and their focus areas to find growth in today’s market.


Sports

Case Study | Can On Set a New Pace for Sportswear?

On hasn’t taken long to turn its unconventional performance-running shoes into one of the world’s most recognisable footwear brands. The Swiss company, launched in 2010, has won credibility with the running elite while cultivating a loyal fashion fanbase, with support from tennis star Roger Federer.

Sports

Case Study | Can On Set a New Pace for Sportswear?

On hasn’t taken long to turn its unconventional performance-running shoes into one of the world’s most recognisable footwear brands. The Swiss company, launched in 2010, has won credibility with the running elite while cultivating a loyal fashion fanbase, with support from tennis star Roger Federer.


Sports

Can Nike Turn the Forgotten Jordan 2 Into the Next Hype Sneaker?

With the Dunk past its prime, Nike is looking for its next hype sneaker. It’s banking on the AJ2, the forgotten child of the Jordan family.

Sports

Can Nike Turn the Forgotten Jordan 2 Into the Next Hype Sneaker?

With the Dunk past its prime, Nike is looking for its next hype sneaker. It’s banking on the AJ2, the forgotten child of the Jordan family.


Partner Content

At Coterie, Aligning Wholesale with Fashion’s Digital and More Sustainable Future

The contemporary and advanced contemporary womenswear event returns to New York with a renewed focus on its core pillars: sustainability, technology and immersive experiences. BoF meets Kelly Helfman, president of Informa Markets Fashion, to learn more.

Partner Content

At Coterie, Aligning Wholesale with Fashion’s Digital and More Sustainable Future

The contemporary and advanced contemporary womenswear event returns to New York with a renewed focus on its core pillars: sustainability, technology and immersive experiences. BoF meets Kelly Helfman, president of Informa Markets Fashion, to learn more.