Exclusive: Deciem to Relaunch The Chemistry Brand
The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.

From Seoul to Melbourne, new cities are emerging as frontrunners in the beauty start-up space. The independent brands created in these hubs are fast becoming hot acquisition targets, but understanding the limits of their global appeal is key.

From Seoul to Melbourne, new cities are emerging as frontrunners in the beauty start-up space. The independent brands created in these hubs are fast becoming hot acquisition targets, but understanding the limits of their global appeal is key.

The brand, which scored a hit nearly a decade ago with its flats woven from recycled plastic, has found a second act selling footwear that’s on-trend with Gen-Z.

The brand, which scored a hit nearly a decade ago with its flats woven from recycled plastic, has found a second act selling footwear that’s on-trend with Gen-Z.

Amid tariff whiplash, retailers are scrambling to balance demand with delayed shipments. Too much stock — or too little — could spell disaster for fall and holiday collections.

Amid tariff whiplash, retailers are scrambling to balance demand with delayed shipments. Too much stock — or too little — could spell disaster for fall and holiday collections.

As the impact of tariffs on the industry sets in, a few American brands are turning their attention to overseas markets, and building resilient supply chains that can withstand indefinite uncertainty.

As the impact of tariffs on the industry sets in, a few American brands are turning their attention to overseas markets, and building resilient supply chains that can withstand indefinite uncertainty.

Fashion let out a sigh of relief as the US and China announced a de-escalation of their punishing trade battle, but the industry can’t breathe easy just yet.

Fashion let out a sigh of relief as the US and China announced a de-escalation of their punishing trade battle, but the industry can’t breathe easy just yet.

As US retailers shift orders from China and Bangladesh to capitalise on lower tariffs, apparel factories in India’s textile hub of Tiruppur are scrambling to meet demand and are held back by a deepening skilled labour shortage, cost pressures, and fragmented manufacturing capacity.

As US retailers shift orders from China and Bangladesh to capitalise on lower tariffs, apparel factories in India’s textile hub of Tiruppur are scrambling to meet demand and are held back by a deepening skilled labour shortage, cost pressures, and fragmented manufacturing capacity.

Hermès, Chanel and Louis Vuitton are among the luxury megabrands that have largely remained quiet amid a flood of viral TikToks falsely suggesting their bags are made in China.

Hermès, Chanel and Louis Vuitton are among the luxury megabrands that have largely remained quiet amid a flood of viral TikToks falsely suggesting their bags are made in China.

Sun care brands hoping to win over the US, like Australia’s Naked Sundays or Korea’s Beauty of Joseon, have to play by the FDA’s (regressive) rules.

Sun care brands hoping to win over the US, like Australia’s Naked Sundays or Korea’s Beauty of Joseon, have to play by the FDA’s (regressive) rules.

President Trump’s sky-high tariffs on China, along with the end of the de minimis tax loophole, have left American fashion businesses scrambling. BoF unpacks the challenges ahead as companies try to navigate the situation.

President Trump’s sky-high tariffs on China, along with the end of the de minimis tax loophole, have left American fashion businesses scrambling. BoF unpacks the challenges ahead as companies try to navigate the situation.

As the shock wears off, fashion businesses are starting to draw up plans to navigate a market that is still rapidly changing under their feet.

As the shock wears off, fashion businesses are starting to draw up plans to navigate a market that is still rapidly changing under their feet.

The Trump administration’s radical changes to US trade policy won’t push retail prices up enough to directly dampen sales, but the effects on the global economy and consumer sentiment could seriously dent an industry still struggling to bounce back from a sharp downturn in demand.

The Trump administration’s radical changes to US trade policy won’t push retail prices up enough to directly dampen sales, but the effects on the global economy and consumer sentiment could seriously dent an industry still struggling to bounce back from a sharp downturn in demand.

Some of the most severe import duties announced Wednesday were aimed at apparel manufacturing hubs.

Some of the most severe import duties announced Wednesday were aimed at apparel manufacturing hubs.
The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.
The diamond company produced less than 22 million carats last year, down from almost 35 million in 2022.
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
The Italian fashion house cautioned the war is reducing visibility on demand in the Middle East, which accounts for 7 percent of its sales, though all stores are currently open in the region.
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.