De Beers Makes Sweeping Cuts to Its Elite Diamond-Buying Club
The diamond company produced less than 22 million carats last year, down from almost 35 million in 2022.
streetwear
Sports
How to Master the Art of ‘Trash Talk’ Marketing
Sportswear brands are taking digs at each other in light of the NBA Finals. But as trash talk becomes more embraced within greater public discourse, many fashion brands are riling up to the occasion.
How to Master the Art of ‘Trash Talk’ Marketing
Sportswear brands are taking digs at each other in light of the NBA Finals. But as trash talk becomes more embraced within greater public discourse, many fashion brands are riling up to the occasion.
Marketing
Product Drops Are Fashion’s New Can’t-Miss Events
Brands from streetwear to beauty are connecting with young audiences by turning product drops into fun-filled events involving games, quests and competitions.
Product Drops Are Fashion’s New Can’t-Miss Events
Brands from streetwear to beauty are connecting with young audiences by turning product drops into fun-filled events involving games, quests and competitions.
Sports
Running’s Big Fashion Opportunity
The explosive growth of running has created a competitive space where new and old running brands must figure out distinct ways to reach consumers who see running as a lifestyle rather than just sport.
Running’s Big Fashion Opportunity
The explosive growth of running has created a competitive space where new and old running brands must figure out distinct ways to reach consumers who see running as a lifestyle rather than just sport.
Luxury
Why Fashion Needs the Art World More Than Ever
Art Basel Miami Beach has become a cultural tentpole that attracts America’s wealthiest and an evolving art customer base that may prove key in reversing the luxury downturn.
Why Fashion Needs the Art World More Than Ever
Art Basel Miami Beach has become a cultural tentpole that attracts America’s wealthiest and an evolving art customer base that may prove key in reversing the luxury downturn.
Retail
What’s Next for Hip-Hop and Fashion
Hip-hop fueled an explosion of brands, collaborations and merchandise, but with fashion saturated with partnerships and rapper-led labels, and signs emerging that hip-hop’s cultural power could be waning, artists and their partners are finding ways to stand out.
What’s Next for Hip-Hop and Fashion
Hip-hop fueled an explosion of brands, collaborations and merchandise, but with fashion saturated with partnerships and rapper-led labels, and signs emerging that hip-hop’s cultural power could be waning, artists and their partners are finding ways to stand out.
Retail
Why Weirdness Is Selling in Men’s Denim
Young, fashion-forward men are buying up jeans with bold graphic prints, distinctive embellishments and extremely baggy silhouettes, creating opportunities for niche denim labels and mass retailers alike.
Why Weirdness Is Selling in Men’s Denim
Young, fashion-forward men are buying up jeans with bold graphic prints, distinctive embellishments and extremely baggy silhouettes, creating opportunities for niche denim labels and mass retailers alike.
Sports
Nike’s Declining Brand Heat, in Five Charts
Data shows that Nike's hottest sneaker styles have cooled off, contributing to a drop in Nike’s cultural cachet that new CEO Elliott Hill will need to address.
Nike’s Declining Brand Heat, in Five Charts
Data shows that Nike's hottest sneaker styles have cooled off, contributing to a drop in Nike’s cultural cachet that new CEO Elliott Hill will need to address.
Retail
Why Men’s Retail Is Booming in Manhattan
Young menswear and streetwear brands are opening stores across downtown Manhattan at a moment when young consumers are eager for in-person shopping, social-media marketing feels stale and menswear customers are looking for new options.
Why Men’s Retail Is Booming in Manhattan
Young menswear and streetwear brands are opening stores across downtown Manhattan at a moment when young consumers are eager for in-person shopping, social-media marketing feels stale and menswear customers are looking for new options.
Partner Content
Joe Freshgoods Inc.’s Joe Robinson on Finding Creative Success
BoF sits down with Joe Robinson, creative director and artist behind Joe Freshgoods Inc., to discover how he has built a reputation as one of the sneaker and streetwear industry’s most impactful storytellers.
Joe Freshgoods Inc.’s Joe Robinson on Finding Creative Success
BoF sits down with Joe Robinson, creative director and artist behind Joe Freshgoods Inc., to discover how he has built a reputation as one of the sneaker and streetwear industry’s most impactful storytellers.
Marketing
Old-School Magazines Are Brands’ New Favourite Marketing Tactic
Brands from Madhappy and Patta to Bottega Veneta are once again embracing print magazines full of on-brand editorial content as they attempt to escape the algorithm and bypass the drawbacks of social-media marketing.
Old-School Magazines Are Brands’ New Favourite Marketing Tactic
Brands from Madhappy and Patta to Bottega Veneta are once again embracing print magazines full of on-brand editorial content as they attempt to escape the algorithm and bypass the drawbacks of social-media marketing.
Marketing
Why Menswear Is Getting a Marketing Refresh
As critics argue that menswear labels’ homogenous marketing style has made for a feeling of boredom and sameness in the sector, start-ups are beginning to invest in imagery that will set them apart from their competitors.
Why Menswear Is Getting a Marketing Refresh
As critics argue that menswear labels’ homogenous marketing style has made for a feeling of boredom and sameness in the sector, start-ups are beginning to invest in imagery that will set them apart from their competitors.
Workplace & Talent
Jordan Brand’s Larry Miller on the Power of Second Chances | The BoF Podcast
At BoF VOICES 2022, the seasoned Nike executive discussed the power of second chances and the secret he kept while building Michael Jordan’s brand.
Jordan Brand’s Larry Miller on the Power of Second Chances | The BoF Podcast
At BoF VOICES 2022, the seasoned Nike executive discussed the power of second chances and the secret he kept while building Michael Jordan’s brand.
The News in Brief
L’Oréal India in Talks to Acquire Beauty Company Innovist
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
Zegna Chairman Says War Has Clouded Visibility of Demand in Middle East
The Italian fashion house cautioned the war is reducing visibility on demand in the Middle East, which accounts for 7 percent of its sales, though all stores are currently open in the region.
Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.
Zimmermann Names Roberto Eggs CEO
The Moncler Group executive will succeed longtime CEO Chris Olliver, who is staying on as executive chairman.