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Beauty

Trinny London Opens Its First Flagship Store

The UK-based digitally native beauty start-up’s yellow storefront on King’s Road is a major element of its push to reach $100 million in annual sales.

Beauty

Trinny London Opens Its First Flagship Store

The UK-based digitally native beauty start-up’s yellow storefront on King’s Road is a major element of its push to reach $100 million in annual sales.

Fashion Week

At New York Fashion Week, Sergio Hudson Means Business

Now in his eighth year, Hudson is evermore calculated — testing the waters with menswear and leaning into versatile, wearable looks as he aims to grow his brand.

Fashion Week

At New York Fashion Week, Sergio Hudson Means Business

Now in his eighth year, Hudson is evermore calculated — testing the waters with menswear and leaning into versatile, wearable looks as he aims to grow his brand.

Marketing

Beauty Brands’ New Method for Driving Loyalty

Blockchain rewards platforms have scored big partnerships with brands like Ulta Beauty and Glossier in recent weeks, offering beauty brands a new way to connect with fans and reward loyalty.

Marketing

Beauty Brands’ New Method for Driving Loyalty

Blockchain rewards platforms have scored big partnerships with brands like Ulta Beauty and Glossier in recent weeks, offering beauty brands a new way to connect with fans and reward loyalty.

Beauty

Cult Gaia Gets Into Beauty With Fragrance Line

This week, the womenswear and accessories label is launching its first fragrance line. The three $228 scents are a major push towards its goal of becoming a full lifestyle brand.

Beauty

Cult Gaia Gets Into Beauty With Fragrance Line

This week, the womenswear and accessories label is launching its first fragrance line. The three $228 scents are a major push towards its goal of becoming a full lifestyle brand.

Direct-to-Consumer

What Luxury ‘Dupe’ Brands Get Right About Shoppers

Start-ups like Quince and Italic that sell affordable basics made in the same factories as high-end brands are generating massive growth in appealing directly to middle-class shoppers who don’t want to resort to Shein hauls.

Direct-to-Consumer

What Luxury ‘Dupe’ Brands Get Right About Shoppers

Start-ups like Quince and Italic that sell affordable basics made in the same factories as high-end brands are generating massive growth in appealing directly to middle-class shoppers who don’t want to resort to Shein hauls.

Direct-to-Consumer

How to Get Customers to Shop Online

Fashion e-commerce winners are using new personalisation techniques to boost sales, but doing so doesn’t necessarily require expensive software upgrades.

Direct-to-Consumer

How to Get Customers to Shop Online

Fashion e-commerce winners are using new personalisation techniques to boost sales, but doing so doesn’t necessarily require expensive software upgrades.

Beauty

Scentbird’s CEO Is Also a Spiritual Guru. Not All Customers Are Pleased.

The co-founder of the “Netflix for fragrance,” Mariya Nurislamova, has been moonlighting as a spirituality influencer. Comments on extraterrestrials, the “Matrix” and Hitler have recently attracted negative attention.

Beauty

Scentbird’s CEO Is Also a Spiritual Guru. Not All Customers Are Pleased.

The co-founder of the “Netflix for fragrance,” Mariya Nurislamova, has been moonlighting as a spirituality influencer. Comments on extraterrestrials, the “Matrix” and Hitler have recently attracted negative attention.

Global Markets

What’s Driving Eastern Europe’s Fashion-Tech Boom?

From the Baltics to the Balkans, Eastern Europe has emerged as a hotbed for online resale players, virtual try-on start-ups and other fashion-tech firms with global ambitions.

Global Markets

What’s Driving Eastern Europe’s Fashion-Tech Boom?

From the Baltics to the Balkans, Eastern Europe has emerged as a hotbed for online resale players, virtual try-on start-ups and other fashion-tech firms with global ambitions.

Beauty

The Kombucha Effect Comes for Hair Care

Following the well-worn path from wellness hack to beauty solve, fermented ingredients are making their way to hair care, thanks to a growing number of high-profile startups.

Beauty

The Kombucha Effect Comes for Hair Care

Following the well-worn path from wellness hack to beauty solve, fermented ingredients are making their way to hair care, thanks to a growing number of high-profile startups.

Direct-to-Consumer

How to Save a DTC Brand Without Crushing Its Soul

The past year has seen a stream of last-minute rescue deals for once-hot start-ups. Acquirers of formerly distressed brands weigh in on how to improve operations and retain what made them special in the first place.

Direct-to-Consumer

How to Save a DTC Brand Without Crushing Its Soul

The past year has seen a stream of last-minute rescue deals for once-hot start-ups. Acquirers of formerly distressed brands weigh in on how to improve operations and retain what made them special in the first place.

Technology

Julie Bornstein’s New AI Start-Up Raises $50-Million Seed Round

The venture is a search and discovery platform for fashion that’s built around the capabilities of generative AI.

Technology

Julie Bornstein’s New AI Start-Up Raises $50-Million Seed Round

The venture is a search and discovery platform for fashion that’s built around the capabilities of generative AI.

Partner Content

How Unilever Prestige Ensures Its Brands Stay Relevant

On stage at The Business of Beauty’s Global Forum, Vasiliki Petrou discussed market disruption, evolving consumer behaviour and how she believes brands like K18, Tatcha, Hourglass and Dermalogica stay relevant to their consumers in a saturated market.

Partner Content

How Unilever Prestige Ensures Its Brands Stay Relevant

On stage at The Business of Beauty’s Global Forum, Vasiliki Petrou discussed market disruption, evolving consumer behaviour and how she believes brands like K18, Tatcha, Hourglass and Dermalogica stay relevant to their consumers in a saturated market.

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