De Beers Makes Sweeping Cuts to Its Elite Diamond-Buying Club
The diamond company produced less than 22 million carats last year, down from almost 35 million in 2022.
social-media
Marketing
Fashion Triumphs and Missed Opportunities at the Paris Olympics
Olympics viewership surged past expectations, but fashion brands largely failed to seize the moment beyond sportswear giants like Nike and official partners like Louis Vuitton and Ralph Lauren.
Fashion Triumphs and Missed Opportunities at the Paris Olympics
Olympics viewership surged past expectations, but fashion brands largely failed to seize the moment beyond sportswear giants like Nike and official partners like Louis Vuitton and Ralph Lauren.
Entrepreneurship
How to Grow a $100 Million Brand: Building Buzz on a Budget | BoF Insights
The recent closure of some of fashion’s buzziest brands laid bare the many hurdles facing even the most promising designers. But it is still possible to scale a small label, even in today’s tough environment. In part one of this series, BoF Insights spoke with brands and investors and drew upon its own advisory experience to outline how to translate cultural heat into commercial success.
How to Grow a $100 Million Brand: Building Buzz on a Budget | BoF Insights
The recent closure of some of fashion’s buzziest brands laid bare the many hurdles facing even the most promising designers. But it is still possible to scale a small label, even in today’s tough environment. In part one of this series, BoF Insights spoke with brands and investors and drew upon its own advisory experience to outline how to translate cultural heat into commercial success.
Workplace & Talent
How I Became... Editor-in-Chief of Paper Magazine
Justin Moran began his editorial journey at his university newspaper, taking on freelance work on the side before landing his first internship at Paper Magazine one summer. Now, as Paper's editor-in-chief, he shares his career advice.
How I Became... Editor-in-Chief of Paper Magazine
Justin Moran began his editorial journey at his university newspaper, taking on freelance work on the side before landing his first internship at Paper Magazine one summer. Now, as Paper's editor-in-chief, he shares his career advice.
Retail
Is Dupe Culture Out of Control?
The widespread availability and acceptance of dupes has cracked open access to products and trends for wider audiences. It’s also made doing business more complicated for many independent designers.
Is Dupe Culture Out of Control?
The widespread availability and acceptance of dupes has cracked open access to products and trends for wider audiences. It’s also made doing business more complicated for many independent designers.
Marketing
The Widening Gap Between Influencers and Creators
The two terms are used interchangeably to describe those who make a living sharing content online. But doing so may ignore the fact that having sway is often the key to success in the sector.
The Widening Gap Between Influencers and Creators
The two terms are used interchangeably to describe those who make a living sharing content online. But doing so may ignore the fact that having sway is often the key to success in the sector.
Marketing
ShopMy Puts Its Spin on the Sponsored Post
With its new “Opportunities” feature, ShopMy will facilitate deals that allow brands to be able to pay influencers for organic mentions on their channels.
ShopMy Puts Its Spin on the Sponsored Post
With its new “Opportunities” feature, ShopMy will facilitate deals that allow brands to be able to pay influencers for organic mentions on their channels.
Beauty
The End of ‘Unfiltered’ TikTok
TikTok was once thought of as the anti-Instagram where influencers stopped being polite and started getting real. Now that it has matured, brands are adapting to a new reality.
The End of ‘Unfiltered’ TikTok
TikTok was once thought of as the anti-Instagram where influencers stopped being polite and started getting real. Now that it has matured, brands are adapting to a new reality.
Retail
With a New Owner, Von Dutch Plots a Comeback
The Y2K-favourite brand has been acquired by brand management firm WSG, which hopes to turn the brand’s recent spurt of relevance online into sales of trucker hats and tees.
With a New Owner, Von Dutch Plots a Comeback
The Y2K-favourite brand has been acquired by brand management firm WSG, which hopes to turn the brand’s recent spurt of relevance online into sales of trucker hats and tees.
Marketing
Can Fashion Sell ‘Brat Summer’?
Charli XCX’s latest album “Brat” helped solidify the theme of the summer. For brands and retailers, the race to merchandise and market around it is on.
Can Fashion Sell ‘Brat Summer’?
Charli XCX’s latest album “Brat” helped solidify the theme of the summer. For brands and retailers, the race to merchandise and market around it is on.
Marketing
Why Influencers Want You in Their Group Chats
Instagram’s broadcast channel feature is becoming a favourite for online creators and brand founders as a place to seek feedback and share a more unvarnished look at their lives. It’s also proving to be a powerful marketing tool.
Why Influencers Want You in Their Group Chats
Instagram’s broadcast channel feature is becoming a favourite for online creators and brand founders as a place to seek feedback and share a more unvarnished look at their lives. It’s also proving to be a powerful marketing tool.
Marketing
What Is Buzz Worth?
Many fashion brands have prioritised manufacturing viral moments meant to create chatter online. But that alone can’t be the foundation of a brand’s marketing strategy.
What Is Buzz Worth?
Many fashion brands have prioritised manufacturing viral moments meant to create chatter online. But that alone can’t be the foundation of a brand’s marketing strategy.
Technology
TikTok’s Chinese Counterpart, Douyin, Is Courting American Designers
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
TikTok’s Chinese Counterpart, Douyin, Is Courting American Designers
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
The News in Brief
L’Oréal India in Talks to Acquire Beauty Company Innovist
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
Zegna Chairman Says War Has Clouded Visibility of Demand in Middle East
The Italian fashion house cautioned the war is reducing visibility on demand in the Middle East, which accounts for 7 percent of its sales, though all stores are currently open in the region.
Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.
Zimmermann Names Roberto Eggs CEO
The Moncler Group executive will succeed longtime CEO Chris Olliver, who is staying on as executive chairman.