De Beers Makes Sweeping Cuts to Its Elite Diamond-Buying Club
The diamond company produced less than 22 million carats last year, down from almost 35 million in 2022.
social-media
Partner Content
Connecting to Consumers Through Entertainment and Culture
As today’s consumers split their time across a multitude of content channels and formats, the strategies employed to engage, entertain and convert them are evolving. BoF and Amazon Fashion gathered executives in Milan to discuss the opportunities.
Connecting to Consumers Through Entertainment and Culture
As today’s consumers split their time across a multitude of content channels and formats, the strategies employed to engage, entertain and convert them are evolving. BoF and Amazon Fashion gathered executives in Milan to discuss the opportunities.
Partner Content
Milanese Momentum: How The Attico Turned Buzz Into Longevity
When Gilda Ambrosio and Giorgia Tordini founded their womenswear brand in 2016, the Italian designers generated both buzz and business instantly, landing 140 stockists and an approximately 80 percent sell-through rate in their first year. Eight years on, having navigated a global pandemic and on-going economic and market uncertainty, BoF sits down with The Attico’s leaders to learn about how they built a brand with creative and commercial longevity.
Milanese Momentum: How The Attico Turned Buzz Into Longevity
When Gilda Ambrosio and Giorgia Tordini founded their womenswear brand in 2016, the Italian designers generated both buzz and business instantly, landing 140 stockists and an approximately 80 percent sell-through rate in their first year. Eight years on, having navigated a global pandemic and on-going economic and market uncertainty, BoF sits down with The Attico’s leaders to learn about how they built a brand with creative and commercial longevity.
Partner Content
Makeup Artist Sam Visser on How Creativity Sets Him Apart
BoF sits down with prominent makeup artist and Dior Beauty Ambassador, Sam Visser, to hear how prioritising creativity has enabled him to become one of the most influential makeup artists of his generation.
Makeup Artist Sam Visser on How Creativity Sets Him Apart
BoF sits down with prominent makeup artist and Dior Beauty Ambassador, Sam Visser, to hear how prioritising creativity has enabled him to become one of the most influential makeup artists of his generation.
Sports
The NFL Makes a Play for Women’s Fashion
After a Taylor Swift-related surge in viewership and buzz last season, the NFL is partnering with New York-based Veronica Beard to capitalise on the fashion opportunity.
The NFL Makes a Play for Women’s Fashion
After a Taylor Swift-related surge in viewership and buzz last season, the NFL is partnering with New York-based Veronica Beard to capitalise on the fashion opportunity.
Partner Content
At the 2024 Zalando Partner Marketing Awards: Brands Unite With Zalando Best Practices to Optimise Their Retail Media Marketing Strategies
Retail media remains a reliable way to connect with consumers online. BoF explores how Zalando’s retail media unit is platforming its partners to achieve strategic brand goals at their annual marketing awards.
At the 2024 Zalando Partner Marketing Awards: Brands Unite With Zalando Best Practices to Optimise Their Retail Media Marketing Strategies
Retail media remains a reliable way to connect with consumers online. BoF explores how Zalando’s retail media unit is platforming its partners to achieve strategic brand goals at their annual marketing awards.
Marketing
How Brands For Cowboys and Trail Enthusiasts Tread Being ‘in Fashion’
Tapping into trendiness represents a huge growth opportunity for brands with roots and uses in specific communities, but it can be a double edged sword.
How Brands For Cowboys and Trail Enthusiasts Tread Being ‘in Fashion’
Tapping into trendiness represents a huge growth opportunity for brands with roots and uses in specific communities, but it can be a double edged sword.
Partner Content
Evolving Measurement Techniques to Optimise Brand Marketing Success
Aspirational customer cohorts have more choice and less cause for loyalty than ever before. BoF and Ekimetrics brought together executives to discuss best practices in building brand impact to nurture lifetime value and convert customer engagement into sales long-term.
Evolving Measurement Techniques to Optimise Brand Marketing Success
Aspirational customer cohorts have more choice and less cause for loyalty than ever before. BoF and Ekimetrics brought together executives to discuss best practices in building brand impact to nurture lifetime value and convert customer engagement into sales long-term.
Beauty
‘Mormon Wives’ Puts Momfluencers’ Selling Power in the Spotlight
“The Secret Lives of Mormon Wives” on Hulu sheds light on a powerful influencer segment that drives shopping habits well beyond Salt Lake City.
‘Mormon Wives’ Puts Momfluencers’ Selling Power in the Spotlight
“The Secret Lives of Mormon Wives” on Hulu sheds light on a powerful influencer segment that drives shopping habits well beyond Salt Lake City.
Partner Content
W Hotels’ Lessons in Luxury’s Evolution to Meet Global Consumer Expectations
The newly transformed W Hotels’ flagship properties have reimagined their cultural programming and offerings across hospitality, music and fashion to cater to the demands of its discerning clientele. Now, BoF sits down with the senior vice president and global brand leader of W Hotels to learn more about the luxury lifestyle brand’s multi-year brand evolution to appeal to a cross-generational consumer base.
W Hotels’ Lessons in Luxury’s Evolution to Meet Global Consumer Expectations
The newly transformed W Hotels’ flagship properties have reimagined their cultural programming and offerings across hospitality, music and fashion to cater to the demands of its discerning clientele. Now, BoF sits down with the senior vice president and global brand leader of W Hotels to learn more about the luxury lifestyle brand’s multi-year brand evolution to appeal to a cross-generational consumer base.
Partner Content
How to Work With Creators and Their Communities on TikTok
As the ‘experts on the platform’, content creators on TikTok offer brands a critical means of access to the subcultures and communities that the entertainment platform typifies. BoF’s latest white paper, in partnership with TikTok, shares insights on the best practices to engage with and empower creators and communities on the platform, with examples from Coach, E.l.f. Beauty, Loewe, Marc Jacobs and many more.
How to Work With Creators and Their Communities on TikTok
As the ‘experts on the platform’, content creators on TikTok offer brands a critical means of access to the subcultures and communities that the entertainment platform typifies. BoF’s latest white paper, in partnership with TikTok, shares insights on the best practices to engage with and empower creators and communities on the platform, with examples from Coach, E.l.f. Beauty, Loewe, Marc Jacobs and many more.
Marketing
What to Do When Your Product Goes Viral
Virality can be a blessing and a curse. To avoid becoming a one-hit wonder, companies should make the most of the moment, but also think long-term.
What to Do When Your Product Goes Viral
Virality can be a blessing and a curse. To avoid becoming a one-hit wonder, companies should make the most of the moment, but also think long-term.
Technology
Social Media’s Unsavoury Upside for Luxury Brands
Social media is causing feelings of inadequacy that consumers try to make up for with luxury purchases, Bernstein analysts argued in a recent research note.
Social Media’s Unsavoury Upside for Luxury Brands
Social media is causing feelings of inadequacy that consumers try to make up for with luxury purchases, Bernstein analysts argued in a recent research note.
The News in Brief
L’Oréal India in Talks to Acquire Beauty Company Innovist
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
Zegna Chairman Says War Has Clouded Visibility of Demand in Middle East
The Italian fashion house cautioned the war is reducing visibility on demand in the Middle East, which accounts for 7 percent of its sales, though all stores are currently open in the region.
Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.
Zimmermann Names Roberto Eggs CEO
The Moncler Group executive will succeed longtime CEO Chris Olliver, who is staying on as executive chairman.