Exclusive: Deciem to Relaunch The Chemistry Brand
The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.
social-media
Luxury
Social Media Created Dupe Culture. Can It Also Reverse the Damage?
Marcelo Gaia, the owner and creative director of New York-based brand Mirror Palais, frequently publishes candid, casual videos to call out fast-fashion imitations.
Social Media Created Dupe Culture. Can It Also Reverse the Damage?
Marcelo Gaia, the owner and creative director of New York-based brand Mirror Palais, frequently publishes candid, casual videos to call out fast-fashion imitations.
Beauty
‘Vibe Marketing’ Is Taking Over Beauty. What Is It?
Generative AI is being adopted across the beauty industry to create everything from product images to formulas themselves, based on prompted “vibes.” As more companies utilise these tools for efficiency, they risk losing the creative touch that separates storytelling from slop.
‘Vibe Marketing’ Is Taking Over Beauty. What Is It?
Generative AI is being adopted across the beauty industry to create everything from product images to formulas themselves, based on prompted “vibes.” As more companies utilise these tools for efficiency, they risk losing the creative touch that separates storytelling from slop.
Retail
Dairy Boy Brings a Connecticut Farmhouse to Soho
The influencer Paige Lorenze opened her third pop-up in New York City over the weekend, selling fleeces, barn jackets and more to thousands of fans who have bought into her Gen-Z-friendly vision of New England-inspired Americana.
Dairy Boy Brings a Connecticut Farmhouse to Soho
The influencer Paige Lorenze opened her third pop-up in New York City over the weekend, selling fleeces, barn jackets and more to thousands of fans who have bought into her Gen-Z-friendly vision of New England-inspired Americana.
Haul of Fame
Where TikTok Beauty Meets MAHA: ‘Dorm Water’
The latest trend on TikTok has college coeds fearful that their showers are ruining their hair. Naturally, the beauty industry is here to help.
Where TikTok Beauty Meets MAHA: ‘Dorm Water’
The latest trend on TikTok has college coeds fearful that their showers are ruining their hair. Naturally, the beauty industry is here to help.
Beauty
How Beauty Plans to Crack Substack
From founders to brands, beauty’s A-list is embracing Substack as a medium for long-form storytelling. Veterans of the platform say that businesses have to invest in their editorial strategies, or need not apply.
How Beauty Plans to Crack Substack
From founders to brands, beauty’s A-list is embracing Substack as a medium for long-form storytelling. Veterans of the platform say that businesses have to invest in their editorial strategies, or need not apply.
Direct-to-Consumer
How to Build a Male Influencer Brand
A new cohort of fashion startups helmed by male creators is gaining ground. To build labels with influence beyond their founders’ niche audiences, they’re opening retail stores and forging collaborations.
How to Build a Male Influencer Brand
A new cohort of fashion startups helmed by male creators is gaining ground. To build labels with influence beyond their founders’ niche audiences, they’re opening retail stores and forging collaborations.
Beauty
Can a Shaving Company Teach Girl Scouts About Confidence?
Flamingo, a brand under the Harry’s shaving umbrella, debuts a Merit Badge with the Girl Scouts of the USA for “body appreciation.”
Can a Shaving Company Teach Girl Scouts About Confidence?
Flamingo, a brand under the Harry’s shaving umbrella, debuts a Merit Badge with the Girl Scouts of the USA for “body appreciation.”
Beauty
K-Makeup Couldn’t Go Global. Now It’s Trying Again.
Ten years after they failed to catch on outside Asia, Korean cosmetic brands are bringing TikTok virality and expanded shade ranges back to the West in the hopes they can ride K-beauty’s second wave to success.
K-Makeup Couldn’t Go Global. Now It’s Trying Again.
Ten years after they failed to catch on outside Asia, Korean cosmetic brands are bringing TikTok virality and expanded shade ranges back to the West in the hopes they can ride K-beauty’s second wave to success.
Marketing
For American Eagle, Is the Attention Worth the Controversy?
A social media stir accusing the brand’s fall campaign featuring Sydney Sweeney of having “Nazi” undertones caused the retailer — for better or for worse — to regain social media mindshare.
For American Eagle, Is the Attention Worth the Controversy?
A social media stir accusing the brand’s fall campaign featuring Sydney Sweeney of having “Nazi” undertones caused the retailer — for better or for worse — to regain social media mindshare.
Beauty
It’s a Goth Lite Summer
In an effort to stand out on crowded social media feeds, death-tinged delights like “Summerween” and “Wednesday” are spreading a sugar-coated macabre across the Western world. Even without an official collab, beauty brands can still scare up some sales.
It’s a Goth Lite Summer
In an effort to stand out on crowded social media feeds, death-tinged delights like “Summerween” and “Wednesday” are spreading a sugar-coated macabre across the Western world. Even without an official collab, beauty brands can still scare up some sales.
Beauty
The Return of Estée Laundry
Beauty’s anonymous Instagram watchdog is back after a hiatus, and already breaking news. In an interview with The Business of Beauty, a member of the collective explains why.
The Return of Estée Laundry
Beauty’s anonymous Instagram watchdog is back after a hiatus, and already breaking news. In an interview with The Business of Beauty, a member of the collective explains why.
Luxury
How ‘Dopamine Culture’ Rewired Fashion
The rise of social media algorithms that endlessly select and serve up digital content — whatever triggers a dopamine buzz in our brains — has rewired the luxury fashion industry. Is feeding the feed good for business?
How ‘Dopamine Culture’ Rewired Fashion
The rise of social media algorithms that endlessly select and serve up digital content — whatever triggers a dopamine buzz in our brains — has rewired the luxury fashion industry. Is feeding the feed good for business?
The News in Brief
De Beers Makes Sweeping Cuts to Its Elite Diamond-Buying Club
The diamond company produced less than 22 million carats last year, down from almost 35 million in 2022.
L’Oréal India in Talks to Acquire Beauty Company Innovist
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
Zegna Chairman Says War Has Clouded Visibility of Demand in Middle East
The Italian fashion house cautioned the war is reducing visibility on demand in the Middle East, which accounts for 7 percent of its sales, though all stores are currently open in the region.
Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.