Spain’s Puig Shares Jump on Lauder Merger Talks
Shares of the Spanish beauty group surged around 16 percent on Tuesday, on track for their best trading day on record, after announcing they were in talks over a potential merger with Estée Lauder.
social-media
Sports
The Ye and Adidas Conflict, Explained
The sportswear giant caught lightning in a bottle with its Yeezy partnership, but the artist’s accusations against the company have turned the deal sour.
The Ye and Adidas Conflict, Explained
The sportswear giant caught lightning in a bottle with its Yeezy partnership, but the artist’s accusations against the company have turned the deal sour.
Technology
The Debrief | What TikTok’s Rise Means for Fashion
BoF technology correspondent Marc Bain and contributor Chantal Fernandez join Lauren Sherman to discuss how TikTok took over fashion conversation — and what brands need to know to get the most out of the platform.
The Debrief | What TikTok’s Rise Means for Fashion
BoF technology correspondent Marc Bain and contributor Chantal Fernandez join Lauren Sherman to discuss how TikTok took over fashion conversation — and what brands need to know to get the most out of the platform.
Technology
The Rise of Video Has Fashion’s Content Machine Working Harder Than Ever
The demands of producing engaging videos for TikTok and increasingly Instagram present a major challenge for fashion companies, especially smaller ones with limited budgets.
The Rise of Video Has Fashion’s Content Machine Working Harder Than Ever
The demands of producing engaging videos for TikTok and increasingly Instagram present a major challenge for fashion companies, especially smaller ones with limited budgets.
Global Markets
Will Social Commerce Pay Off in India?
With young Indians hooked on short-form video content, global brands are investing in social commerce and live shopping trials to gain an edge in the rapidly growing market.
Will Social Commerce Pay Off in India?
With young Indians hooked on short-form video content, global brands are investing in social commerce and live shopping trials to gain an edge in the rapidly growing market.
Technology
The Returns on TikTok Ads Don’t Match the Hype Just Yet
Despite TikTok’s booming popularity and lower cost compared to Instagram, brands and experts say the return on ad spend doesn’t yet match more-established platforms, though that doesn’t mean brands can ignore it either.
The Returns on TikTok Ads Don’t Match the Hype Just Yet
Despite TikTok’s booming popularity and lower cost compared to Instagram, brands and experts say the return on ad spend doesn’t yet match more-established platforms, though that doesn’t mean brands can ignore it either.
Technology
Fashion Should Pay Attention to Instagram’s Content Troubles
Users are complaining about ads and suggested posts as TikTok draws ever more users, threatening Instagram’s fashion supremacy.
Fashion Should Pay Attention to Instagram’s Content Troubles
Users are complaining about ads and suggested posts as TikTok draws ever more users, threatening Instagram’s fashion supremacy.
Technology
Fashion’s Metaverse Reality Check
The marketing value of digital fashion and NFTs may now be clear, but fashion brands will need to separate hype from the concrete opportunities to generate sustainable revenue streams from the metaverse.
Fashion’s Metaverse Reality Check
The marketing value of digital fashion and NFTs may now be clear, but fashion brands will need to separate hype from the concrete opportunities to generate sustainable revenue streams from the metaverse.
Marketing
How Brands Are Using Gen-Z’s Latest App
Geneva, the social messaging platform that combines text, audio and visual tools, has attracted young consumers looking for a community to call home. Brands are helping build those hubs, but how they measure the success of the platform is ambiguous.
How Brands Are Using Gen-Z’s Latest App
Geneva, the social messaging platform that combines text, audio and visual tools, has attracted young consumers looking for a community to call home. Brands are helping build those hubs, but how they measure the success of the platform is ambiguous.
Technology
How Technology Is Tearing Down Fashion’s Value Chain Siloes
Brands that have yet to tap technology like AI and Big Data to integrate their value chains from end to end are missing out on an opportunity to boost efficiency and profitability.
How Technology Is Tearing Down Fashion’s Value Chain Siloes
Brands that have yet to tap technology like AI and Big Data to integrate their value chains from end to end are missing out on an opportunity to boost efficiency and profitability.
Technology
The Secrets to Sustained Success on TikTok
At the BoF Professional Summit, viral TikTok creators Nic Kauffman and Wisdom Kaye explained what drives success on the platform, while communications executive Christopher Bugg and talent agent Pranav Mandavia discussed the critical elements of a compelling TikTok strategy for brands.
The Secrets to Sustained Success on TikTok
At the BoF Professional Summit, viral TikTok creators Nic Kauffman and Wisdom Kaye explained what drives success on the platform, while communications executive Christopher Bugg and talent agent Pranav Mandavia discussed the critical elements of a compelling TikTok strategy for brands.
Retail
Pinterest to Acquire The Yes
Retailer veteran Julie Bornstein founded The Yes in 2018 after stints at Stitch Fix, Sephora and Nordstrom.
Pinterest to Acquire The Yes
Retailer veteran Julie Bornstein founded The Yes in 2018 after stints at Stitch Fix, Sephora and Nordstrom.
Workplace & Talent
What Will It Take to Make Gen-Z Happy at Work?
A shift in workplace power dynamics has companies struggling to balance their youngest employees’ expectations against the needs of their businesses.
What Will It Take to Make Gen-Z Happy at Work?
A shift in workplace power dynamics has companies struggling to balance their youngest employees’ expectations against the needs of their businesses.
The News in Brief
Oil Slides, Stocks Climb on Trump’s Iran Reprieve
Oil prices tumbled by over 8 percent after Trump said the US was in talks with Tehran to end the US-Israeli war on Iran, a claim parliamentary speaker Mohammad Baqer Ghalibaf has denied.
Puig, Estée Lauder Companies Considering Merger
The Spanish owner of Byredo, Rabanne and Charlotte Tilbury and the American conglomerate confirmed on Monday that they are in discussions to combine their businesses.
Applied Nutrition Sinks as War Disruption Poses Growth Risk
The UK supplement maker's shares slumped the most since its 2024 IPO after warning of disruption from the conflict in the Middle East, its CEO told Bloomberg.
New Luxury Store Openings Rise in Europe, Cushman Data Shows
The continent’s leading luxury retail streets saw a 13 percent rise in new outlets last year, with fierce competition for prime locations, according to Cushman & Wakefield.
Garage Clothing Owner Rides Y2K Fashion to $5.3 Billion Fortune
Andrew Lutfy, CEO and majority owner of Groupe Dynamite, saw his net worth surge to $5.3 billion after a sharp rise in shares following the company’s 2024 IPO.
Danone Acquires Protein Drinks Maker Huel in €1 Billion Deal
Huel, which counts actor Idris Elba and TV presenter Jonathan Ross among its investors, has agreed to be acquired by the French consumer goods group in a deal worth about $1.2 billion.
Qatar Investment Authority Eyes 10% Stake in Golden Goose
Qatar’s sovereign wealth fund is preparing to buy a stake in Italian sneaker maker Golden Goose, Corriere della Sera reported Saturday.