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Media

The Debrief | The State of the Influencer Economy

A panel of experts, including BoF’s Lauren Sherman and Diana Pearl, detail how the business of influencing has evolved — and where it’s all going.

Media

The Debrief | The State of the Influencer Economy

A panel of experts, including BoF’s Lauren Sherman and Diana Pearl, detail how the business of influencing has evolved — and where it’s all going.


Luxury

The Brands Convincing You to Buy an Engagement Ring Off Instagram

A new cohort of mostly female, social media savvy founders are breaking with decades of jewelkery industry tradition in pursuit of young consumers.

Luxury

The Brands Convincing You to Buy an Engagement Ring Off Instagram

A new cohort of mostly female, social media savvy founders are breaking with decades of jewelkery industry tradition in pursuit of young consumers.


Technology

Do Fashion Brands Need to ‘BeReal?’

The new social media app has skyrocketed in popularity over the past year, and brands are still working out whether they have a place on the platform.

Technology

Do Fashion Brands Need to ‘BeReal?’

The new social media app has skyrocketed in popularity over the past year, and brands are still working out whether they have a place on the platform.


Beauty

Case Study | How to Build an Independent Beauty Brand

From fragrance to skin care to hair care, independent brands are making their mark on the beauty industry, but competition is stiff and scaling these businesses is more complex than ever.

Beauty

Case Study | How to Build an Independent Beauty Brand

From fragrance to skin care to hair care, independent brands are making their mark on the beauty industry, but competition is stiff and scaling these businesses is more complex than ever.


Technology

Should Your Brand Have a Discord?

Managing a community and keeping it safe from scams and hacks is no small task, as more fashion brands are learning as they rush to launch their own Discord servers.

Technology

Should Your Brand Have a Discord?

Managing a community and keeping it safe from scams and hacks is no small task, as more fashion brands are learning as they rush to launch their own Discord servers.


Luxury

Why Luxury’s Counterfeit Problem Is Getting Worse

It’s easier than ever for consumers to buy fakes online. But the spike in counterfeit sales may also have something to do with how brands themselves are pricing and marketing their products.

Luxury

Why Luxury’s Counterfeit Problem Is Getting Worse

It’s easier than ever for consumers to buy fakes online. But the spike in counterfeit sales may also have something to do with how brands themselves are pricing and marketing their products.


Technology

How the Internet Disrupted Fashion’s Trend Cycle

The instant access to information and products provided by the internet is changing how we adopt trends and signal status, argues author W. David Marx in “Status and Culture,” leaving us worse off for it.

Technology

How the Internet Disrupted Fashion’s Trend Cycle

The instant access to information and products provided by the internet is changing how we adopt trends and signal status, argues author W. David Marx in “Status and Culture,” leaving us worse off for it.


Workplace & Talent

How to Build Your Personal Brand

Industry executives and a business school professor explain the importance of personal branding in fashion and share their advice on creating an authentic, standout brand in today’s saturated job market.

Workplace & Talent

How to Build Your Personal Brand

Industry executives and a business school professor explain the importance of personal branding in fashion and share their advice on creating an authentic, standout brand in today’s saturated job market.


Media

Style Not Com: The Anti-Diet Prada

Beka Gvishiani’s Instagram — a wide-eyed aggregator posting fashion’s every move — has become a must-follow for industry insiders. What’s his endgame?

Media

Style Not Com: The Anti-Diet Prada

Beka Gvishiani’s Instagram — a wide-eyed aggregator posting fashion’s every move — has become a must-follow for industry insiders. What’s his endgame?


Media

BoF LIVE | The Influencer Economy

As social media continues to evolve, so does the role of the influencer. Join us on Thursday, September 29th as BoF’s Lauren Sherman and Diana Pearl, along with a panel of experts, unpack the state of the influencer economy, and what the future could hold.

Media

BoF LIVE | The Influencer Economy

As social media continues to evolve, so does the role of the influencer. Join us on Thursday, September 29th as BoF’s Lauren Sherman and Diana Pearl, along with a panel of experts, unpack the state of the influencer economy, and what the future could hold.


Fashion Week

How London Fashion Week Soldiered On

Emerging labels made tough choices and quick pivots in order to stage their shows after the death of Queen Elizabeth II.

Fashion Week

How London Fashion Week Soldiered On

Emerging labels made tough choices and quick pivots in order to stage their shows after the death of Queen Elizabeth II.


China

The Outlook for China’s $15 Billion Handbag Market

Despite economic headwinds, China is set to overtake the US as the world’s largest market for luxury handbags with domestic sales doubling in just six years. But to capture that growth potential, brands must refine their approach.

China

The Outlook for China’s $15 Billion Handbag Market

Despite economic headwinds, China is set to overtake the US as the world’s largest market for luxury handbags with domestic sales doubling in just six years. But to capture that growth potential, brands must refine their approach.