Exclusive: Deciem to Relaunch The Chemistry Brand
The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.
social-media
Sustainability
The Marketing Challenge Behind Schiaparelli’s Fur Faux Pas
The brand’s hyperrealistic (but fake) animal heads sparked outrage this week, highlighting the increasingly delicate balance brands must strike between provocative marketing and shifting consumer values.
The Marketing Challenge Behind Schiaparelli’s Fur Faux Pas
The brand’s hyperrealistic (but fake) animal heads sparked outrage this week, highlighting the increasingly delicate balance brands must strike between provocative marketing and shifting consumer values.
Retail
What Fashion Can Learn From Gen-Z’s Approach to Gender
Young consumers are pushing brands to reconsider their approach to gendered collections.
What Fashion Can Learn From Gen-Z’s Approach to Gender
Young consumers are pushing brands to reconsider their approach to gendered collections.
Retail
BoF Insights | How Men’s Footwear Is Smartening Up in 2023
Male shoppers aren’t ready to give up on sneakers just yet, but dressier shoes are gaining favour, according to a BoF Insights survey.
BoF Insights | How Men’s Footwear Is Smartening Up in 2023
Male shoppers aren’t ready to give up on sneakers just yet, but dressier shoes are gaining favour, according to a BoF Insights survey.
Direct-to-Consumer
The Year Ahead: The DTC Reckoning Is Coming For Fashion
Mounting digital marketing costs and e-commerce readjustments have put the viability of pure direct-to-consumer business models into question. The State of Fashion 2023 reveals that most brands will need to diversify their channel mix beyond DTC to generate growth.
The Year Ahead: The DTC Reckoning Is Coming For Fashion
Mounting digital marketing costs and e-commerce readjustments have put the viability of pure direct-to-consumer business models into question. The State of Fashion 2023 reveals that most brands will need to diversify their channel mix beyond DTC to generate growth.
Technology
Should Fashion Worry About a TikTok Ban?
The US is banning the app from federal government devices and numerous states have taken similar measures. As 2023 gets underway, the pressure on fashion’s new favourite app is only set to increase.
Should Fashion Worry About a TikTok Ban?
The US is banning the app from federal government devices and numerous states have taken similar measures. As 2023 gets underway, the pressure on fashion’s new favourite app is only set to increase.
Marketing
The Year Ahead: Digital Marketing in the Age of Privacy
As digital marketing becomes less effective and more costly, brands will embrace creative campaigns and channels such as retail media networks and the metaverse to achieve greater returns on investment and deepen community-led customer engagement.
The Year Ahead: Digital Marketing in the Age of Privacy
As digital marketing becomes less effective and more costly, brands will embrace creative campaigns and channels such as retail media networks and the metaverse to achieve greater returns on investment and deepen community-led customer engagement.
Technology
The Best of BoF: Technology’s Tumultuous Year
In 2022, NFTs were down but not out, TikTok was up and AI took an even bigger role in fashion businesses. Explore BoF’s coverage of these and other year-defining trends like the effort to give every clothing item a digital identity and the shopping habits of the crypto wealthy.
The Best of BoF: Technology’s Tumultuous Year
In 2022, NFTs were down but not out, TikTok was up and AI took an even bigger role in fashion businesses. Explore BoF’s coverage of these and other year-defining trends like the effort to give every clothing item a digital identity and the shopping habits of the crypto wealthy.
Marketing
The Best of BoF: Marketing’s Highs and Lows
Turmoil on social media provided marketers with new challenges this year, but the full-on return of events and a new crop of influencers served as reasons for excitement in the space.
The Best of BoF: Marketing’s Highs and Lows
Turmoil on social media provided marketers with new challenges this year, but the full-on return of events and a new crop of influencers served as reasons for excitement in the space.
Topics
The Best of BoF: Global Markets, Tumult and Opportunity
From China to Senegal, 2022 was a year of tumult and opportunity in global markets far from fashion’s main capitals.
The Best of BoF: Global Markets, Tumult and Opportunity
From China to Senegal, 2022 was a year of tumult and opportunity in global markets far from fashion’s main capitals.
Retail
The Year Ahead: Gender-Fluid Fashion Hits the High Street
Gender-fluid fashion will gain greater traction in mainstream markets as brands and retailers reflect changing consumer attitudes towards gender, propelled by Gen-Z. Shifts will materialise in product design and marketing along with in-store and online shopping.
The Year Ahead: Gender-Fluid Fashion Hits the High Street
Gender-fluid fashion will gain greater traction in mainstream markets as brands and retailers reflect changing consumer attitudes towards gender, propelled by Gen-Z. Shifts will materialise in product design and marketing along with in-store and online shopping.
Beauty
Olaplex’s ‘Broke My Hair’ Problem Is a TikTok Cautionary Tale
The hair-care brand pitched investors on social media buzz, but it’s now being plagued by online complaints. The company says its products are safe and effective.
Olaplex’s ‘Broke My Hair’ Problem Is a TikTok Cautionary Tale
The hair-care brand pitched investors on social media buzz, but it’s now being plagued by online complaints. The company says its products are safe and effective.
News & Analysis
The State of Fashion 2023: Resilience in the Face of Uncertainty
The seventh annual State of Fashion report by The Business of Fashion and McKinsey & Company reveals the industry is heading for a global slowdown in 2023 as macroeconomic tensions and slumping consumer confidence chip away at 2022′s gains. Download the full report to understand the 10 themes that will define the industry and the opportunities for growth in the year ahead.
The State of Fashion 2023: Resilience in the Face of Uncertainty
The seventh annual State of Fashion report by The Business of Fashion and McKinsey & Company reveals the industry is heading for a global slowdown in 2023 as macroeconomic tensions and slumping consumer confidence chip away at 2022′s gains. Download the full report to understand the 10 themes that will define the industry and the opportunities for growth in the year ahead.
The News in Brief
De Beers Makes Sweeping Cuts to Its Elite Diamond-Buying Club
The diamond company produced less than 22 million carats last year, down from almost 35 million in 2022.
L’Oréal India in Talks to Acquire Beauty Company Innovist
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
Zegna Chairman Says War Has Clouded Visibility of Demand in Middle East
The Italian fashion house cautioned the war is reducing visibility on demand in the Middle East, which accounts for 7 percent of its sales, though all stores are currently open in the region.
Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.