Exclusive: Deciem to Relaunch The Chemistry Brand
The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.
social-media
Beauty
The Fastest-Growing Beauty Influencers of 2023
Multiple social platforms announced their next generation of creators this week, but TikTok creates overnight beauty stars like no other.
The Fastest-Growing Beauty Influencers of 2023
Multiple social platforms announced their next generation of creators this week, but TikTok creates overnight beauty stars like no other.
Partner Content
The Strategy Behind Shay Mitchell’s Travel Brand Béis
The luggage and lifestyle brand is expanding its product and marketing strategies while launching collaborations and pop-up stores as its founder, Shay Mitchell, eyes expansion and profitability after five years in business. BoF learns more.
The Strategy Behind Shay Mitchell’s Travel Brand Béis
The luggage and lifestyle brand is expanding its product and marketing strategies while launching collaborations and pop-up stores as its founder, Shay Mitchell, eyes expansion and profitability after five years in business. BoF learns more.
News & Analysis
BoF Masterclass | The State of Fashion 2024
BoF’s Imran Amed and McKinsey’s Achim Berg unpack what opportunities and challenges businesses should look out for in the year ahead.
BoF Masterclass | The State of Fashion 2024
BoF’s Imran Amed and McKinsey’s Achim Berg unpack what opportunities and challenges businesses should look out for in the year ahead.
News & Analysis
The State of Fashion 2024: Riding Out the Storm
The eighth annual State of Fashion report by The Business of Fashion and McKinsey & Company reveals an industry navigating deep uncertainty. Download the full report to understand the 10 themes that will define the industry and the opportunities for growth in the year ahead.
The State of Fashion 2024: Riding Out the Storm
The eighth annual State of Fashion report by The Business of Fashion and McKinsey & Company reveals an industry navigating deep uncertainty. Download the full report to understand the 10 themes that will define the industry and the opportunities for growth in the year ahead.
Beauty
Unpacking Beauty’s End-of-Year Price ‘Hacks’
From makeup bags that double as clutches to pre-tax health savings, brands and retailers are leaning into consumer demand for more affordable prices.
Unpacking Beauty’s End-of-Year Price ‘Hacks’
From makeup bags that double as clutches to pre-tax health savings, brands and retailers are leaning into consumer demand for more affordable prices.
Beauty
Gen-Z Is Already Worried About Looking Old
Despite being known for their body positivity, young people are buying into anti-ageing products and procedures more than ever and earlier than ever. How will they grow old?
Gen-Z Is Already Worried About Looking Old
Despite being known for their body positivity, young people are buying into anti-ageing products and procedures more than ever and earlier than ever. How will they grow old?
Technology
How Social Media Turned Athletes Into Fashion Marketing Machines
Platforms like Instagram let sports stars connect with fans in ways they couldn’t previously, while helping to make fashion a vital element of an athlete’s image and branding.
How Social Media Turned Athletes Into Fashion Marketing Machines
Platforms like Instagram let sports stars connect with fans in ways they couldn’t previously, while helping to make fashion a vital element of an athlete’s image and branding.
Technology
BoF Insights Gathers Fashion’s Senior Leaders for an Intimate Deep Dive into The Brand Magic Index
In London, leaders from Chanel, Burberry, Jimmy Choo and more joined BoF Insights, The Business of Fashion’s data and analysis think tank, to explore the findings from The BoF Brand Magic Index.
BoF Insights Gathers Fashion’s Senior Leaders for an Intimate Deep Dive into The Brand Magic Index
In London, leaders from Chanel, Burberry, Jimmy Choo and more joined BoF Insights, The Business of Fashion’s data and analysis think tank, to explore the findings from The BoF Brand Magic Index.
Marketing
How TikTok Changed PR
Spin doctors and amateur sleuths relish in revealing the tricks of the trade on social media. As a result, today’s consumers are savvier about spin than ever, forcing brands to change tactics.
How TikTok Changed PR
Spin doctors and amateur sleuths relish in revealing the tricks of the trade on social media. As a result, today’s consumers are savvier about spin than ever, forcing brands to change tactics.
Partner Content
BFA on Strategic Expansion and Growth Opportunities in Content Creation
The established New York-based event photography, videography and social media agency explores its next phase of growth, informed by a rapidly shifting market and new opportunities from across its client roster.
BFA on Strategic Expansion and Growth Opportunities in Content Creation
The established New York-based event photography, videography and social media agency explores its next phase of growth, informed by a rapidly shifting market and new opportunities from across its client roster.
Beauty
Checking In on Instagram’s Threads
Usage is creeping back up, but many of the biggest beauty and fashion brands and influencers are still taking a wait-and-see approach to the platform.
Checking In on Instagram’s Threads
Usage is creeping back up, but many of the biggest beauty and fashion brands and influencers are still taking a wait-and-see approach to the platform.
Workplace & Talent
The Next Generation of Fashion Talent and the Workplace
To discover how to meet the needs and expectations of Gen-Z as they enter the workforce, BoF hosted a panel with industry experts Rhianna Cohen, creative director at Mørning, Pavel Dler, founder and CEO at Culted, and Erifili Gounari, founder of The Z Link.
The Next Generation of Fashion Talent and the Workplace
To discover how to meet the needs and expectations of Gen-Z as they enter the workforce, BoF hosted a panel with industry experts Rhianna Cohen, creative director at Mørning, Pavel Dler, founder and CEO at Culted, and Erifili Gounari, founder of The Z Link.
The News in Brief
De Beers Makes Sweeping Cuts to Its Elite Diamond-Buying Club
The diamond company produced less than 22 million carats last year, down from almost 35 million in 2022.
L’Oréal India in Talks to Acquire Beauty Company Innovist
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
Zegna Chairman Says War Has Clouded Visibility of Demand in Middle East
The Italian fashion house cautioned the war is reducing visibility on demand in the Middle East, which accounts for 7 percent of its sales, though all stores are currently open in the region.
Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.