Exclusive: Deciem to Relaunch The Chemistry Brand
The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.
social-commerce
Luxury
The Brands Convincing You to Buy an Engagement Ring Off Instagram
A new cohort of mostly female, social media savvy founders are breaking with decades of jewelkery industry tradition in pursuit of young consumers.
The Brands Convincing You to Buy an Engagement Ring Off Instagram
A new cohort of mostly female, social media savvy founders are breaking with decades of jewelkery industry tradition in pursuit of young consumers.
Luxury
Why Luxury’s Counterfeit Problem Is Getting Worse
It’s easier than ever for consumers to buy fakes online. But the spike in counterfeit sales may also have something to do with how brands themselves are pricing and marketing their products.
Why Luxury’s Counterfeit Problem Is Getting Worse
It’s easier than ever for consumers to buy fakes online. But the spike in counterfeit sales may also have something to do with how brands themselves are pricing and marketing their products.
Global Markets
Will Social Commerce Pay Off in India?
With young Indians hooked on short-form video content, global brands are investing in social commerce and live shopping trials to gain an edge in the rapidly growing market.
Will Social Commerce Pay Off in India?
With young Indians hooked on short-form video content, global brands are investing in social commerce and live shopping trials to gain an edge in the rapidly growing market.
Technology
Fashion’s Metaverse Reality Check
The marketing value of digital fashion and NFTs may now be clear, but fashion brands will need to separate hype from the concrete opportunities to generate sustainable revenue streams from the metaverse.
Fashion’s Metaverse Reality Check
The marketing value of digital fashion and NFTs may now be clear, but fashion brands will need to separate hype from the concrete opportunities to generate sustainable revenue streams from the metaverse.
Technology
Where Fashion-Tech Investors Are Putting Their Money
Capital is flowing into technologies that make fashion commerce more nimble, more sustainable and more engaging to shoppers — and, of course, the metaverse.
Where Fashion-Tech Investors Are Putting Their Money
Capital is flowing into technologies that make fashion commerce more nimble, more sustainable and more engaging to shoppers — and, of course, the metaverse.
Technology
The Secrets to Sustained Success on TikTok
At the BoF Professional Summit, viral TikTok creators Nic Kauffman and Wisdom Kaye explained what drives success on the platform, while communications executive Christopher Bugg and talent agent Pranav Mandavia discussed the critical elements of a compelling TikTok strategy for brands.
The Secrets to Sustained Success on TikTok
At the BoF Professional Summit, viral TikTok creators Nic Kauffman and Wisdom Kaye explained what drives success on the platform, while communications executive Christopher Bugg and talent agent Pranav Mandavia discussed the critical elements of a compelling TikTok strategy for brands.
Retail
Pinterest to Acquire The Yes
Retailer veteran Julie Bornstein founded The Yes in 2018 after stints at Stitch Fix, Sephora and Nordstrom.
Pinterest to Acquire The Yes
Retailer veteran Julie Bornstein founded The Yes in 2018 after stints at Stitch Fix, Sephora and Nordstrom.
Technology
Luxury’s Customer Experience Is Getting a Tech Upgrade
Far from replacing the personal, face-to-face service at the heart of the luxury shopping experience, new technologies and digital channels are giving brands engaging and creative ways to enhance their customer relationships.
Luxury’s Customer Experience Is Getting a Tech Upgrade
Far from replacing the personal, face-to-face service at the heart of the luxury shopping experience, new technologies and digital channels are giving brands engaging and creative ways to enhance their customer relationships.
China
Luxury’s New WeChat Playbook
WeChat’s role connecting brands with Chinese shoppers is evolving fast as it introduces features like e-commerce aggregation and integrated clienteling platforms.
Luxury’s New WeChat Playbook
WeChat’s role connecting brands with Chinese shoppers is evolving fast as it introduces features like e-commerce aggregation and integrated clienteling platforms.
Partner Content
The Future of Marketplaces in Fashion
Growth acceleration company Huge counts nearly 20 percent of Fortune 100 companies among its clients and regularly combines proprietary data with landscape research and hands-on experience to craft solutions-oriented reports. Here, BoF shares excerpts on the evolution of marketplaces and how to capitalise on them.
The Future of Marketplaces in Fashion
Growth acceleration company Huge counts nearly 20 percent of Fortune 100 companies among its clients and regularly combines proprietary data with landscape research and hands-on experience to craft solutions-oriented reports. Here, BoF shares excerpts on the evolution of marketplaces and how to capitalise on them.
Marketing
BoF LIVE: The Complete Guide to Influencer Marketing
A panel of experts unpack BoF’s latest case study “The Complete Guide to Influencer Marketing.”
BoF LIVE: The Complete Guide to Influencer Marketing
A panel of experts unpack BoF’s latest case study “The Complete Guide to Influencer Marketing.”
Workplace & Talent
Can Store Associates Work Remotely?
Flex schedules and remote work have fast become the standard among corporate workers but retailers have struggled to bring these opportunities to hourly jobs.
Can Store Associates Work Remotely?
Flex schedules and remote work have fast become the standard among corporate workers but retailers have struggled to bring these opportunities to hourly jobs.
The News in Brief
De Beers Makes Sweeping Cuts to Its Elite Diamond-Buying Club
The diamond company produced less than 22 million carats last year, down from almost 35 million in 2022.
L’Oréal India in Talks to Acquire Beauty Company Innovist
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
Zegna Chairman Says War Has Clouded Visibility of Demand in Middle East
The Italian fashion house cautioned the war is reducing visibility on demand in the Middle East, which accounts for 7 percent of its sales, though all stores are currently open in the region.
Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.