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Beauty

How New Beauty Brands Are Made

Retail accelerators have offered new founders help breaking into tough to crack retail environments. But finding long term success often takes more than a single bootcamp.

Beauty

How New Beauty Brands Are Made

Retail accelerators have offered new founders help breaking into tough to crack retail environments. But finding long term success often takes more than a single bootcamp.


Beauty

Why Many Y2K Beauty Brands Aren’t Benefiting From the Y2K Trend

Fashion labels like Marc Jacobs have capitalised on the Y2K trend with rebooted brands and products. But beauty brands of the era, like Laura Mercier and Philosophy need more than nostalgia to capture Gen-Z’s attention.

Beauty

Why Many Y2K Beauty Brands Aren’t Benefiting From the Y2K Trend

Fashion labels like Marc Jacobs have capitalised on the Y2K trend with rebooted brands and products. But beauty brands of the era, like Laura Mercier and Philosophy need more than nostalgia to capture Gen-Z’s attention.


Beauty

Is Mass Appeal Even Possible Anymore?

Brands like Maybelline and Budweiser face fallout when appealing to Gen-Z’s diverse, gender fluid values. But as younger shoppers get older, big corporations have to get comfortable with catering to fragmented audiences – unless they just tap Alix Earle.

Beauty

Is Mass Appeal Even Possible Anymore?

Brands like Maybelline and Budweiser face fallout when appealing to Gen-Z’s diverse, gender fluid values. But as younger shoppers get older, big corporations have to get comfortable with catering to fragmented audiences – unless they just tap Alix Earle.


Beauty

Can A-List Estheticians Build Viable Beauty Brands?

As more skin care experts launch their own brands, leaning on a roster of A-list clientele may not be enough to scale.

Beauty

Can A-List Estheticians Build Viable Beauty Brands?

As more skin care experts launch their own brands, leaning on a roster of A-list clientele may not be enough to scale.


Beauty

Why Seemingly Every Male Celebrity Suddenly Has a Beauty Line

Evan Mock, Harry Styles, Brad Pitt, Jared Leto and many more famous men are banking on the blurring gender binary, or simply the novelty factor, to propel their brands to the top of a crowded market.

Beauty

Why Seemingly Every Male Celebrity Suddenly Has a Beauty Line

Evan Mock, Harry Styles, Brad Pitt, Jared Leto and many more famous men are banking on the blurring gender binary, or simply the novelty factor, to propel their brands to the top of a crowded market.


Beauty

Why L’Oréal Paid $2.5 Billion for Aesop

Aesop pulled off the difficult trick of portraying itself as a luxury brand for everyone, and that turns out to be worth quite a lot.

Beauty

Why L’Oréal Paid $2.5 Billion for Aesop

Aesop pulled off the difficult trick of portraying itself as a luxury brand for everyone, and that turns out to be worth quite a lot.


Beauty

Why Shopping for Beauty Is So Different in the UK

The British beauty market is booming, but a highly fragmented retail network presents unique challenges. Here’s what brands should consider when selecting a partner.

Beauty

Why Shopping for Beauty Is So Different in the UK

The British beauty market is booming, but a highly fragmented retail network presents unique challenges. Here’s what brands should consider when selecting a partner.


Beauty

Sephora to Sell Its Beauty Brands with Zappos

The beauty retailer plans to launch its assortment of beauty with the Amazon-owned shoe and fashion company this summer.

Beauty

Sephora to Sell Its Beauty Brands with Zappos

The beauty retailer plans to launch its assortment of beauty with the Amazon-owned shoe and fashion company this summer.


Partner Content

2023 Trends at the World’s Largest B2B Beauty and Cosmetics Event

Cosmoprof Worldwide returned this March, attracting 2,980+ exhibiting companies from 64 countries. Now, BoF shares its insight on the key trends of the event.

Partner Content

2023 Trends at the World’s Largest B2B Beauty and Cosmetics Event

Cosmoprof Worldwide returned this March, attracting 2,980+ exhibiting companies from 64 countries. Now, BoF shares its insight on the key trends of the event.


Beauty

E.l.f. and American Eagle Reveal Beauty Collaboration

TikTok-favourite beauty brand, E.l.f. is partnering with teen retailer American Eagle to create a line of clothing-inspired cosmetics.

Beauty

E.l.f. and American Eagle Reveal Beauty Collaboration

TikTok-favourite beauty brand, E.l.f. is partnering with teen retailer American Eagle to create a line of clothing-inspired cosmetics.


Beauty

The Business of Beauty Global Forum: First Speakers Announced

Sephora’s Jean-André Rougeot, Nykaa’s Falguni Nayar, Isamaya Ffrench, Byredo’s Ben Gorham, Unilever Prestige’s Vasiliki Petrou, Monique Rodriguez of Mielle Organics, Glossier’s Kyle Leahy, and Jane Lauder will join BoF in Napa Valley from May 30 - 31, 2023.

Beauty

The Business of Beauty Global Forum: First Speakers Announced

Sephora’s Jean-André Rougeot, Nykaa’s Falguni Nayar, Isamaya Ffrench, Byredo’s Ben Gorham, Unilever Prestige’s Vasiliki Petrou, Monique Rodriguez of Mielle Organics, Glossier’s Kyle Leahy, and Jane Lauder will join BoF in Napa Valley from May 30 - 31, 2023.


Beauty

What Beauty Can Learn From Booze

From the way spirits are marketed to the success of celebrity-founded lines, alcohol offers a roadmap for standing out in a crowded market.

Beauty

What Beauty Can Learn From Booze

From the way spirits are marketed to the success of celebrity-founded lines, alcohol offers a roadmap for standing out in a crowded market.