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skincare

Sports

Why Athletes Are Beauty’s Real MVPs

Gen-Z sports stars like Angel Reese and Shai Gilgeous-Alexander have become unlikely ambassadors for cosmetics brands, connecting them to underserved communities. Some are even bypassing partnerships to launch beauty ventures of their own.

Sports

Why Athletes Are Beauty’s Real MVPs

Gen-Z sports stars like Angel Reese and Shai Gilgeous-Alexander have become unlikely ambassadors for cosmetics brands, connecting them to underserved communities. Some are even bypassing partnerships to launch beauty ventures of their own.


Beauty

Ulta Beauty’s Merchandising Chief Looks Inside a Big Bet on Wellness

Monica Arnaudo shares her thoughts in The State of Fashion: Beauty on how the beauty industry will increasingly prioritise mixing products and services that emphasise the mind, body, spirit and “feeling good” into daily routines.

Beauty

Ulta Beauty’s Merchandising Chief Looks Inside a Big Bet on Wellness

Monica Arnaudo shares her thoughts in The State of Fashion: Beauty on how the beauty industry will increasingly prioritise mixing products and services that emphasise the mind, body, spirit and “feeling good” into daily routines.


Marketing

The Future of Performance Marketing

Some marketing experts predicted an exodus from social media as costs rose and effectiveness fell. But instead of leaving, brands got smarter about how they spend their marketing dollars.

Marketing

The Future of Performance Marketing

Some marketing experts predicted an exodus from social media as costs rose and effectiveness fell. But instead of leaving, brands got smarter about how they spend their marketing dollars.


Beauty

Why Is It So Hard for the Beauty Industry to Get Wellness Right?

The segment is meant to be beauty’s next holy grail, but nailing the experience hasn’t been easy.

Beauty

Why Is It So Hard for the Beauty Industry to Get Wellness Right?

The segment is meant to be beauty’s next holy grail, but nailing the experience hasn’t been easy.


Beauty

Why Beauty Brands Want a Bigger Piece of the $1.5 Trillion Wellness Pie

The State of Fashion: Beauty finds that brands have a growing opportunity to tap into emerging wellness subcategories — from sleep to sexual intimacy to ingestible beauty — by upgrading existing products or expanding portfolios, provided they do so with credibility and authenticity.

Beauty

Why Beauty Brands Want a Bigger Piece of the $1.5 Trillion Wellness Pie

The State of Fashion: Beauty finds that brands have a growing opportunity to tap into emerging wellness subcategories — from sleep to sexual intimacy to ingestible beauty — by upgrading existing products or expanding portfolios, provided they do so with credibility and authenticity.


Beauty

The Changing Shape of Beauty M&A

Beauty megadeals may be few and far between over the near term, but M&A will still be critical for buyers and sellers seeking growth, innovation and competitive product portfolios, reports The State of Fashion: Beauty.

Beauty

The Changing Shape of Beauty M&A

Beauty megadeals may be few and far between over the near term, but M&A will still be critical for buyers and sellers seeking growth, innovation and competitive product portfolios, reports The State of Fashion: Beauty.


Partner Content

At Unilever Prestige, An Acquisition Model Focused on the Future of Beauty

Unilever Prestige’s brand portfolio, including Dermalogica, Ren and Tatcha, generated €1.2 billion in revenue in 2022, with ambitions to grow through acquisitions, innovation and digital commerce. BoF meets Unilever Prestige CEO Vasiliki Petrou to learn her acquisition criteria and how quick decisions, R&D capabilities, a founder mindset and brand-centric strategy are driving the portfolio’s growth.

Partner Content

At Unilever Prestige, An Acquisition Model Focused on the Future of Beauty

Unilever Prestige’s brand portfolio, including Dermalogica, Ren and Tatcha, generated €1.2 billion in revenue in 2022, with ambitions to grow through acquisitions, innovation and digital commerce. BoF meets Unilever Prestige CEO Vasiliki Petrou to learn her acquisition criteria and how quick decisions, R&D capabilities, a founder mindset and brand-centric strategy are driving the portfolio’s growth.


Beauty

What Will Define Beauty’s Next Era of Growth?

From skin care and fragrance to colour cosmetics and hair care, the outlook for the global beauty industry is rosy in the years ahead, even amid hyper-competition, channel mix challenges, and rapid innovation and production cycles. The State of Fashion: Beauty explores what lies ahead.

Beauty

What Will Define Beauty’s Next Era of Growth?

From skin care and fragrance to colour cosmetics and hair care, the outlook for the global beauty industry is rosy in the years ahead, even amid hyper-competition, channel mix challenges, and rapid innovation and production cycles. The State of Fashion: Beauty explores what lies ahead.


Beauty

The State of Fashion Special Edition | The New Face of Beauty

The special edition of The State of Fashion report by BoF and McKinsey & Company explores the reshaping of the global beauty industry. Download the full report to learn about the key dynamics that will impact all categories in the years ahead, from the rise of wellness to the influence of Gen-Z.

Beauty

The State of Fashion Special Edition | The New Face of Beauty

The special edition of The State of Fashion report by BoF and McKinsey & Company explores the reshaping of the global beauty industry. Download the full report to learn about the key dynamics that will impact all categories in the years ahead, from the rise of wellness to the influence of Gen-Z.


Beauty

The Brand-Building Machines Behind Beauty’s Hottest Labels

In the last decade, incubators aimed at churning out brands have become a force throughout the industry. The Business of Beauty unpacks the pros and cons to the model, as well as what incubators and their brands need to do to stay competitive in a crowded market.

Beauty

The Brand-Building Machines Behind Beauty’s Hottest Labels

In the last decade, incubators aimed at churning out brands have become a force throughout the industry. The Business of Beauty unpacks the pros and cons to the model, as well as what incubators and their brands need to do to stay competitive in a crowded market.


Beauty

The Secret to Creating a Cult Beauty Product

When a beauty product transcends its original value proposition, such as cleansing hands or moisturising skin, it can offer consumers desired forms of cultural capital.

Beauty

The Secret to Creating a Cult Beauty Product

When a beauty product transcends its original value proposition, such as cleansing hands or moisturising skin, it can offer consumers desired forms of cultural capital.


Beauty

Beauty at the Met Gala: Smoky Eyes, Red Lipstick and Not Much Else

Beauty will always be on the sidelines at fashion’s “Super Bowl,” but this year all of the beautiful people just looked beautiful.

Beauty

Beauty at the Met Gala: Smoky Eyes, Red Lipstick and Not Much Else

Beauty will always be on the sidelines at fashion’s “Super Bowl,” but this year all of the beautiful people just looked beautiful.