Exclusive: Deciem to Relaunch The Chemistry Brand
The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.

John Bricker, creative director and principal at Gensler, says that as the eyes and ears of your clients, awareness of what’s going on around you is critical.

John Bricker, creative director and principal at Gensler, says that as the eyes and ears of your clients, awareness of what’s going on around you is critical.

Doak Sergent, head of brand development at Details, says "You should demonstrate your interest. If you’re into photography, don’t just tell me, show me on Instagram or Tumblr."

Doak Sergent, head of brand development at Details, says "You should demonstrate your interest. If you’re into photography, don’t just tell me, show me on Instagram or Tumblr."

Maria Raga, vice president of operations at Depop, says "If you enjoy starting from scratch, and find that uncertainty or making big decisions doesn’t scare you, then start-ups will probably be a good fit."

Maria Raga, vice president of operations at Depop, says "If you enjoy starting from scratch, and find that uncertainty or making big decisions doesn’t scare you, then start-ups will probably be a good fit."

Marco Semeghini, teacher at Istituto Marangoni, says “you have to put a lot of your personal parameters on hold and get to understand the students, which requires patience as well as humility.”

Marco Semeghini, teacher at Istituto Marangoni, says “you have to put a lot of your personal parameters on hold and get to understand the students, which requires patience as well as humility.”

Laura Larbalestier, buying director at Browns Fashion, says "working on the shop floor and gaining direct contact with the customer is always a very good place to start."

Laura Larbalestier, buying director at Browns Fashion, says "working on the shop floor and gaining direct contact with the customer is always a very good place to start."

Sara Rotman, chief creative officer at MODco, says "Never become dogmatic. The role you dream about when you are younger isn’t always going to look that way when you start working."

Sara Rotman, chief creative officer at MODco, says "Never become dogmatic. The role you dream about when you are younger isn’t always going to look that way when you start working."

Jana Scholze, curator at the V&A Museum, says “I would encourage anyone who aspires to a curatorial post to fully engage with the subject and its context.”

Jana Scholze, curator at the V&A Museum, says “I would encourage anyone who aspires to a curatorial post to fully engage with the subject and its context.”

Katie Foster, e-commerce manager at House of Hackney, says “Be adaptable. Don’t be afraid to have an opinion, and be open and honest with your colleagues.”

Katie Foster, e-commerce manager at House of Hackney, says “Be adaptable. Don’t be afraid to have an opinion, and be open and honest with your colleagues.”

Mark Lapicki, head of omnichannel innovation at Estée Lauder Companies, says “be comfortable with technology and understand how it works so that you can make your technology invisible.”

Mark Lapicki, head of omnichannel innovation at Estée Lauder Companies, says “be comfortable with technology and understand how it works so that you can make your technology invisible.”

Danielle Bennison-Brown, director of video content at Condé Nast (UK) says that "there is a real benefit to understanding the process of making video content end to end," from strategy, to commissioning, to production, to distribution and pitching.

Danielle Bennison-Brown, director of video content at Condé Nast (UK) says that "there is a real benefit to understanding the process of making video content end to end," from strategy, to commissioning, to production, to distribution and pitching.

Raghda Amin, a buyer at Harvey Nichols Riyadh, says that a buyer has to be someone "with an open mind, one that is like a sponge."

Raghda Amin, a buyer at Harvey Nichols Riyadh, says that a buyer has to be someone "with an open mind, one that is like a sponge."

Birgitta Toyoda, head of styling at global talent management agency Streeters, says an agent is “the bridge between commerce and the creative side” so it is vital to understand both.

Birgitta Toyoda, head of styling at global talent management agency Streeters, says an agent is “the bridge between commerce and the creative side” so it is vital to understand both.
The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.
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