De Beers Makes Sweeping Cuts to Its Elite Diamond-Buying Club
The diamond company produced less than 22 million carats last year, down from almost 35 million in 2022.
rebrand
Latest News & Analysis
Technology
Facebook’s New Name Draws Critics, But at Least It’s Not Tronc
The company has rebranded as Meta amid controversy over the social network that previously defined its corporate identity.
Facebook’s New Name Draws Critics, But at Least It’s Not Tronc
The company has rebranded as Meta amid controversy over the social network that previously defined its corporate identity.
Retail
The Secret to Breathing New Life Into Old Brands
Banana Republic, J.Crew, Express and others are all promoting a new, more digital and fashion-forward identity in a bid to regain relevance. But a rebrand is no easy feat.
The Secret to Breathing New Life Into Old Brands
Banana Republic, J.Crew, Express and others are all promoting a new, more digital and fashion-forward identity in a bid to regain relevance. But a rebrand is no easy feat.
Retail
Inside J.Crew’s New Look
The retailer’s latest womenswear collection marks chief executive Libby Wadle and designer Olympia Gayot’s attempts to revitalise its brand.
Inside J.Crew’s New Look
The retailer’s latest womenswear collection marks chief executive Libby Wadle and designer Olympia Gayot’s attempts to revitalise its brand.
Retail
Can Express Be More Than a Mall Brand?
The company is betting on e-commerce and a better product assortment to turn its fortunes around.
Can Express Be More Than a Mall Brand?
The company is betting on e-commerce and a better product assortment to turn its fortunes around.
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Media
Vanessa Kingori’s Commercial Reboot of British Vogue
The executive has been named Condé Nast Britain’s chief business officer for style after helping to achieve ‘unprecedented revenue growth’ at the fashion title.
Vanessa Kingori’s Commercial Reboot of British Vogue
The executive has been named Condé Nast Britain’s chief business officer for style after helping to achieve ‘unprecedented revenue growth’ at the fashion title.
News & Analysis
Inside (Another) Remaking of Jil Sander
The beloved but beleaguered brand has suffered from a series of short-lived reinventions. Now, under the watch of exacting co-creative directors Lucie and Luke Meier, business is growing steadily.
Inside (Another) Remaking of Jil Sander
The beloved but beleaguered brand has suffered from a series of short-lived reinventions. Now, under the watch of exacting co-creative directors Lucie and Luke Meier, business is growing steadily.
News & Analysis
Burberry Bets on New Branding to Boost Sales
The British luxury label is rebranding itself as sales slide, sparking mixed reactions.
Burberry Bets on New Branding to Boost Sales
The British luxury label is rebranding itself as sales slide, sparking mixed reactions.
Luxury
Op-Ed | The Revolution Will Not Be Serifised: Why Every Luxury Brand’s Logo Looks the Same
Fashion’s branding clean slate is as much about erasing the past as it is about securing the future, argues John Whelan.
Op-Ed | The Revolution Will Not Be Serifised: Why Every Luxury Brand’s Logo Looks the Same
Fashion’s branding clean slate is as much about erasing the past as it is about securing the future, argues John Whelan.
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News & Analysis
At Balmain, Does a New Logo Signal New Opportunity?
For the first time in its nearly 80-year history, Balmain is rebranding. But the move is only one element of chief executive Massimo Piombini’s plan to transform the French label from niche player to powerhouse.
At Balmain, Does a New Logo Signal New Opportunity?
For the first time in its nearly 80-year history, Balmain is rebranding. But the move is only one element of chief executive Massimo Piombini’s plan to transform the French label from niche player to powerhouse.
News & Analysis
How Victoria's Secret Can Save Itself
Here’s what the frustratingly out-of-touch lingerie label needs to do to reverse its cultural — and commercial — decline.
How Victoria's Secret Can Save Itself
Here’s what the frustratingly out-of-touch lingerie label needs to do to reverse its cultural — and commercial — decline.
News & Analysis
Vestiaire Collective Unveils Rebrand
The luxury resale site is undergoing a rebrand, including a new visual identity, website and logo, as the company faces growing competition for the $6 billion high-end consignment market.
Vestiaire Collective Unveils Rebrand
The luxury resale site is undergoing a rebrand, including a new visual identity, website and logo, as the company faces growing competition for the $6 billion high-end consignment market.
The News in Brief
L’Oréal India in Talks to Acquire Beauty Company Innovist
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
Zegna Chairman Says War Has Clouded Visibility of Demand in Middle East
The Italian fashion house cautioned the war is reducing visibility on demand in the Middle East, which accounts for 7 percent of its sales, though all stores are currently open in the region.
Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.
Zimmermann Names Roberto Eggs CEO
The Moncler Group executive will succeed longtime CEO Chris Olliver, who is staying on as executive chairman.