Exclusive: Deciem to Relaunch The Chemistry Brand
The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.
public-relations
Latest News & Analysis
Media
What to Do When Reddit Turns on Your Brand
With the platform’s posts now shaping Google search and AI chatbot results, fashion brands need to listen to the site’s millions of users – even when they don’t like what they have to say.
What to Do When Reddit Turns on Your Brand
With the platform’s posts now shaping Google search and AI chatbot results, fashion brands need to listen to the site’s millions of users – even when they don’t like what they have to say.
Marketing
Why Indie PR Is Favouring Collaboration Over Competition
Public relations has historically been a competitive, cutthroat sector, especially in fashion. But the new generation of independent PR firms are banding together to share their expertise and compete in the age of agency consolidation.
Why Indie PR Is Favouring Collaboration Over Competition
Public relations has historically been a competitive, cutthroat sector, especially in fashion. But the new generation of independent PR firms are banding together to share their expertise and compete in the age of agency consolidation.
Beauty
Inside the Met Gala’s Many Facial Suites
Over the first weekend of May, facialists descended on New York City to set up treatment rooms for their celebrity clientele, in a marketing exercise that is becoming common for skincare brands hoping to give their products a high-fashion gloss.
Inside the Met Gala’s Many Facial Suites
Over the first weekend of May, facialists descended on New York City to set up treatment rooms for their celebrity clientele, in a marketing exercise that is becoming common for skincare brands hoping to give their products a high-fashion gloss.
Beauty
How to Get Beauty PR Right in Africa
Global lines like MAC Cosmetics and Tom Ford have spent the past decade laying the groundwork and solidifying their distribution channels. Now, they’re attempting to create marketing activations to drive sales and boost brand awareness across the region — but cultural nuances mean a more specialised approach is needed.
How to Get Beauty PR Right in Africa
Global lines like MAC Cosmetics and Tom Ford have spent the past decade laying the groundwork and solidifying their distribution channels. Now, they’re attempting to create marketing activations to drive sales and boost brand awareness across the region — but cultural nuances mean a more specialised approach is needed.
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Marketing
Lucien Pagès Joins The Independents
The agency founded by Paris public relations star Lucien Pagès is being acquired by the fashion communications giant that owns Karla Otto, Bureau Betak and more.
Lucien Pagès Joins The Independents
The agency founded by Paris public relations star Lucien Pagès is being acquired by the fashion communications giant that owns Karla Otto, Bureau Betak and more.
Marketing
How to Choose a PR Agency
A good agency can feel like an extension of a brand and bring fresh expertise towards telling its story. But picking the right partner is growing more complex as the definition of PR rapidly evolves.
How to Choose a PR Agency
A good agency can feel like an extension of a brand and bring fresh expertise towards telling its story. But picking the right partner is growing more complex as the definition of PR rapidly evolves.
Beauty
What to Do When a Beauty Product Launch Goes Wrong
The backlash that follows a botched product launch can quickly spill over from a bad news cycle to an all-out PR crisis. Beauty brands have the power to foresee these events, and stop them happening, providing they’re willing to do the legwork.
What to Do When a Beauty Product Launch Goes Wrong
The backlash that follows a botched product launch can quickly spill over from a bad news cycle to an all-out PR crisis. Beauty brands have the power to foresee these events, and stop them happening, providing they’re willing to do the legwork.
Marketing
Mumi Haiati’s Reference Studios Opens Paris Outpost
The former club kid became a fashion PR force in Berlin before branching out to Milan. Now he’s taking his culture-led, cross-disciplinary approach to fashion’s biggest capital.
Mumi Haiati’s Reference Studios Opens Paris Outpost
The former club kid became a fashion PR force in Berlin before branching out to Milan. Now he’s taking his culture-led, cross-disciplinary approach to fashion’s biggest capital.
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Beauty
Beauty’s Most Viral Brands Are Moving Offline
Trending beauty companies are looking to old-school forms of advertising like billboards, taxi wraps and wild posting to boost their brand awareness. Crafting a great out of home campaign means using a different playbook to what they might be used to.
Beauty’s Most Viral Brands Are Moving Offline
Trending beauty companies are looking to old-school forms of advertising like billboards, taxi wraps and wild posting to boost their brand awareness. Crafting a great out of home campaign means using a different playbook to what they might be used to.
Beauty
Why Beauty Can’t Break Up With Anti-Ageing
Despite brands’ public promises to ditch the term and switch to more inclusive language, many shoppers still – secretly or publicly – want products with anti-ageing qualities.
Why Beauty Can’t Break Up With Anti-Ageing
Despite brands’ public promises to ditch the term and switch to more inclusive language, many shoppers still – secretly or publicly – want products with anti-ageing qualities.
Technology
The Met Gala’s TikTok Headache
TikTok’s first time sponsoring the glitzy event comes just as the US effectively deemed the company a national security threat under its current ownership, raising complications for Condé Nast and the gala’s other organisers.
The Met Gala’s TikTok Headache
TikTok’s first time sponsoring the glitzy event comes just as the US effectively deemed the company a national security threat under its current ownership, raising complications for Condé Nast and the gala’s other organisers.
Marketing
Lucien Pagès, the PR Prince of Paris
What does it take to be fashion’s favourite public relations guy? The man who weaves stories for the likes of Saint Laurent and Schiaparelli has become a story himself.
Lucien Pagès, the PR Prince of Paris
What does it take to be fashion’s favourite public relations guy? The man who weaves stories for the likes of Saint Laurent and Schiaparelli has become a story himself.
The News in Brief
De Beers Makes Sweeping Cuts to Its Elite Diamond-Buying Club
The diamond company produced less than 22 million carats last year, down from almost 35 million in 2022.
L’Oréal India in Talks to Acquire Beauty Company Innovist
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
Zegna Chairman Says War Has Clouded Visibility of Demand in Middle East
The Italian fashion house cautioned the war is reducing visibility on demand in the Middle East, which accounts for 7 percent of its sales, though all stores are currently open in the region.
Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.